Sport Alliance

OverviewSuggest Edit

Sport Alliance is a company that develops a cloud-based platform for digitalizing the fitness industry. It consists of service platforms such as Magicline, studio management; EuroFit24, financial services;, logistics and supply chain; and MySport, booking and training. Sport Alliance offers a holistic solution that digitally supports processes in a fitness studio and helps them engage with members.
HQHamburg, DE

Latest Updates

Employees (est.) (Nov 2021)120(+8%)
Cybersecurity ratingAMore
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Sport Alliance Office Locations

Sport Alliance has an office in Hamburg
Hamburg, DE (HQ)
Raboisen 6
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Sport Alliance Financials and Metrics

Summary Metrics

Founding Date


Sport Alliance total Funding

$70.3 m

Sport Alliance latest funding size

$70.28 m

Time since last funding

3 months ago

Sport Alliance investors

Sport Alliance's latest funding round in August 2021 was reported to be $70.3 m. In total, Sport Alliance has raised $70.3 m
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Sport Alliance Cybersecurity Score

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Sport Alliance Online and Social Media Presence

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Sport Alliance News and Updates

Fitness industry digitaliser Sport Alliance secures €60 million

Hamburg-based Sport Alliance has secured a €60 million investment from growth equity firm PSG. The company is comprised of a number of sub-brands, which develop software solutions and services specifically tailored for the fitness industry. This new funding is expected to fuel further product develo…

Sport Alliance Frequently Asked Questions

  • When was Sport Alliance founded?

    Sport Alliance was founded in 2011.

  • How many employees does Sport Alliance have?

    Sport Alliance has 120 employees.

  • Who are Sport Alliance competitors?

    Competitors of Sport Alliance include iFIT Health & Fitness, VAHA and Perfect Gym Solutions.

  • Where is Sport Alliance headquarters?

    Sport Alliance headquarters is located at Raboisen 6, Hamburg.

  • Where are Sport Alliance offices?

    Sport Alliance has an office in Hamburg.

  • How many offices does Sport Alliance have?

    Sport Alliance has 1 office.