OverviewSuggest Edit

Snowplow (Snowplow Analytics) is a provider of an event data collection platform. It helps businesses track, contextualize, validate and model customer data across different platforms and channels. The company also offers products such as Snowplow Insights and Snowplow Open Source that enable users to capture and process high-quality behavioral data from all platforms and products and deliver that data to the cloud destination of the user's choice.
HQLondon, GB
Employee Ratings4.7

Latest Updates

Employees (est.) (Sept 2021)90(+9%)
Cybersecurity ratingBMore
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Key People/Management at Snowplow

Alex Dean

Alex Dean

CEO & Co-Founder
Yali Sassoon

Yali Sassoon

CPO & Co-Founder
Chrissie Jamieson

Chrissie Jamieson

VP Marketing
Steve Coppin-Smith

Steve Coppin-Smith

VP Engineering
Abhirukt Sapru

Abhirukt Sapru

Vice President of Sales
Tim Haines

Tim Haines

Chief Operating Officer
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Snowplow Office Locations

Snowplow has an office in London
London, GB (HQ)
floor 6, 17 Bevis Marks
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Snowplow Financials and Metrics

Summary Metrics

Founding Date


Snowplow total Funding

$15.2 m

Snowplow latest funding size

$10 m

Time since last funding

9 months ago

Snowplow investors

Snowplow's latest funding round in January 2021 was reported to be $10 m. In total, Snowplow has raised $15.2 m
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Snowplow Revenue


Net income (FY, 2020)


Cash (31-Mar-2020)

GBPFY, 2018FY, 2019FY, 2020

Net Income

GBPFY, 2018FY, 2019FY, 2020



Accounts Receivable


Current Assets



GBPFY, 2018

Financial Leverage

1.7 x
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Snowplow Operating Metrics

Snowplow's Customers was reported to be 150 in Jan, 2021.
Nov, 2019Jan, 2021


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Snowplow Cybersecurity Score

Cybersecurity ratingPremium dataset



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Snowplow Online and Social Media Presence

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Snowplow News and Updates

Snowplow Analytics raises $10 million in Series A2 funding

LONDON, Jan. 12, 2021 /PRNewswire/ -- Snowplow, the best-in-class behavioral data management platform, has raised $10 million in Series A2 funding. The round was led by global growth technology investor Atlantic Bridge, with participation from existing Series A investor MMC Ventures....

Autonomous Robotic Snowplow Market Size, Share, Development by 2024

Market OverviewThe global Autonomous Robotic Snowplow market size is expected to gain market growth in the forecast period of 2020 to 2025, with a CAGR of xx% in the forecast period of 2020 to 2025 and will expected to reach USD xx million by 2025, from USD xx million in 2019.The Autonomous Robotic …

Snowplow Blogs

Building data models with Snowplow and dbt

In our previous chapter, we looked at how to design data models to fit your business. This time, we’ll explore how to get started with building, testing and deploying data models with Snowplow and dbt. Snowplow and dbt: A powerful combination to capture and model your data Before we dive in, let’s e…

Designing a data model that reflects your user journey

In our last chapter, we looked at the growing prominence of data modeling and why it’s an important part of the modern data stack. This time, we’ll explore practical ways to design data models to serve internal teams effectively. How should I structure my data models? Before we answer that question,…

Open Source Quick Start now available on GCP

Since launching the open source quick start on AWS a couple of months ago, it’s been really exciting to welcome so many newcomers to the Snowplow community who are getting started with open source Snowplow quicker than ever before. And so today we are really pleased to announce the open source quick…

The role of data modeling in the modern data stack

In recent years, data modeling has seen something of a renaissance within the data landscape. Transformation (as it’s also referred to) is on everyone’s lips, and powerful solutions like dbt, in combination with leading ingestion tools like Snowplow, have unlocked the power of transforming data to t…

Try Snowplow for free

Earlier this year, we released Try Snowplow, the fastest and simplest way to get started with Snowplow. We have now updated it so you no longer have to deploy your own pipeline, which means you don’t need access to a cloud account.  What is Try Snowplow? Try Snowplow enables you to track events from…

From Consultancy to Startup

A number of people in our team started out working in consultancy, including our co-founders Alex and Yali. We posed them a few questions and found out why they made the switch and what advice they have for people looking to make the switch. How did the skills that you acquired during your time in […
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Snowplow Frequently Asked Questions

  • When was Snowplow founded?

    Snowplow was founded in 2012.

  • Who are Snowplow key executives?

    Snowplow's key executives are Alex Dean, Yali Sassoon and Chrissie Jamieson.

  • How many employees does Snowplow have?

    Snowplow has 90 employees.

  • Who are Snowplow competitors?

    Competitors of Snowplow include Gorillini, MindMatrix and Zingo.

  • Where is Snowplow headquarters?

    Snowplow headquarters is located at floor 6, 17 Bevis Marks, London.

  • Where are Snowplow offices?

    Snowplow has an office in London.

  • How many offices does Snowplow have?

    Snowplow has 1 office.