SMCP brands detect fashion trends to make them accessible and wearable by all women and men in their daily life, work and fun. They accompany women and men through fashion and let them interpret and own it, providing a very rewarding experience.

A business model blending the codes of luxury and fast fashion
On-trend high-quality products with a short and reactive cycle from design to production
Vertically integrated distribution with a proven and globally scalable retail model
Premium store locations and superior personal shopping experience
Luxury image and high-end communication
Global platform and supply chain

Paris, FR
Size (employees)
4,300 (est)
SMCP is headquartered in Paris, FR
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SMCP Office Locations

SMCP has an office in Paris, New York and Hong Kong
Paris, FR (HQ)
49 Rue Étienne Marcel
Hong Kong, HK
3203a The Centrium 60 Wyndham St
New York, US
10 Crosby St
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SMCP News and Updates

Fosun Buys Majority Stake in Lanvin

The Chinese conglomerate has completed a deal to become the majority shareholder in Lanvin, beating off competition from Qatari investment fund Mayhoola.

Power Moves | SMCP Names Head of Investor Relations, Max Mara Hires Marketing VP

This week, Célia d’Everlange will head up SMCP's investor relations team, while Judgie Graham joins Max Mara US as its new vice president of marketing and communications.

SMCP Fourth-Quarter Sales Rise, Confirms Financial Targets

The French fashion group reported higher fourth-quarter revenues, driven by brisk holiday season trading and store openings, and confirmed its full-year financial targets for earnings growth.

SMCP's Third-Quarter Sales Up 18 Percent

The published results were the Sandro-owner's first since the company listed on the stock market last month.

What China’s National Congress Means for Fashion

In this month’s China Edit, implications of the 19th National Congress on the fashion industry, Shanghai Fashion Week and Golden Week.

With $2 Billion IPO Under Belt, SMCP Plots China Growth

As SMCP goes public, BoF speaks to the company's co-founders and chief executive about the affordable luxury giant's trajectory and future ambitions.
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