Marketers spend billions on attracting customers and yet more than 70% of first time interactions with a brand are also the last. At SmartFocus, we understand that every customer is on a unique journey. Motivations to try, buy or stay loyal change depending on the individual making the choice. Trusted by over 2500 customers, the SmartFocus Message Cloud sends out 55 billion personalized interactions and 7 million email campaigns annually – the customer has control, but you have the power to influence. The Message Cloud encompasses everything marketers desire with their digital strategies – enabling them to own every customer moment, with a decisioning engine that creates contextualized messages triggered by customer behavior, not by the marketer's guess. It allows businesses to eradicate conversion kerbing obstacles, through smart and crowd insights, email, personalization and push messaging across any device – all on one powerful platform. SmartFocus empowers businesses to influence their valuable customer journeys, connecting and engaging with them at every treasured touch point. At SmartFocus, we created The Message Cloud to redefine context-driven marketing and put an end to marketers asking the common questions, why aren’t our campaigns engaging our customer base? Why is our revenue decreasing when marketing efforts have doubled? Mobile commerce is becoming the norm, how can we keep up? It’s not your customer’s job to remember you, but it is your obligation and responsibility to ensure they don’t forget you. Using our software will bring customers into contact with your brand, whatever the device, whatever the channel… it’s a personalized and unforgettable experience. - Forrester Research, Inc. has cited the SmartFocus Message Cloud as a Strong Performer among real-time interaction management suites in its inaugural Wave report on the fast growing RTIM market.
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Parent Company
Francisco Partners
Greater London, GB
SmartFocus was founded in 1999 and is headquartered in Greater London, GB
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Key People/Management at SmartFocus

Neil Garfinkel

Neil Garfinkel

CEO, Founder, Board of Directors
John Gardiner

John Gardiner

Nick Heys

Nick Heys

Andre M. Boisvert

Andre M. Boisvert


SmartFocus Office Locations

SmartFocus has offices in Jardim Paulista, Genève, Barcelona, Bruxelles and in 8 other locations
Greater London, GB (HQ)
114 Whitechapel High St
Bruxelles, BE
1 Rue du Heysel
Jardim Paulista, BR
60 Av. Brasil
Clichy, FR
46 Rue Médéric
München, DE
2 Radlkoferstraße
Milano, IT
1 Corso Giacomo Matteotti
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SmartFocus Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$30 m


In total, SmartFocus had raised $30 m. SmartFocus is a subsidiary of Francisco Partners

SmartFocus Financials

SmartFocus's revenue was reported to be £9.63 m in FY, 2016
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


1.1 m2.4 m2.8 m3.8 m4.3 m5.2 m3.7 m2.8 m828.2 k6.9 m9.6 m

Revenue growth, %


Operating expense total

1.3 m2.3 m3 m3 m3.4 m2.9 m1.6 m1.3 m715 k24.4 m17.8 m


60.4 k(131.7 k)872.2 k1 m2.4 m2.2 m1.5 m117.3 k(17.1 m)(7.8 m)
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016


83.2 k342.6 k330.3 k911.5 k220.4 k780.6 k1.4 m23.8 k1.7 m327.9 k

Accounts Receivable

593.4 k832.1 k856.4 k1.1 m1.6 m2.1 m662.4 k578.4 k183.8 k3.2 m1.9 m

Current Assets

726.2 k1.2 m1.3 m2.1 m1.9 m2.9 m2.1 m637.4 k239 k7 m3.9 m


23.9 k99.6 k95.9 k81 k26.5 k7.5 k19.5 k13.5 k9.9 k431.5 k1.3 m
GBPFY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(123.9 k)49.9 k(196.4 k)673.7 k836.4 k2.4 m1.9 m1.3 m280.4 k(16.8 m)(9.7 m)

Income Taxes Paid

(181.2 k)(22 k)821.5 k
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SmartFocus Online and Social Media Presence

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SmartFocus News and Updates

And the Best Day of the Week to Send Email Is... (Drum Roll Please)

One study by SmartFocus analyzed 1.4 billion emails to find out which day most of us read them.
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