Smarkets is a betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. As an exchange, Smarkets facilitates peer-to-peer betting where users set their own odds and bet against each other, not only before an event starts but right up until the end of any event.

Company Growth (employees)
London, GB
Size (employees)
67 (est)+4%
Smarkets was founded in 2008 and is headquartered in London, GB

Key People at Smarkets

Jason Trost

Jason Trost

CEO / Founder

Smarkets Office Locations

Smarkets has offices in London, Santa Monica and Los Angeles
London, GB (HQ)
1 Commodity Quay

Smarkets Data and Metrics

Summary Metrics

Founding Date


Total Funding

$2.7 m

Latest funding size

$2.3 m

Time since last funding

over 4 years


Smarkets's latest funding round in February 2013 was reported to be $2.3 m. In total, Smarkets has raised $2.7 m

Smarkets Financial Metrics

Smarkets's revenue was reported to be £10.4 m in FY, 2015 which is a 429% increase from the previous period.

Revenue (FY, 2015)

10.4 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

8.3 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

4.2 m

Cash (31-Dec-2015)

15.5 m
GBPFY, 2014FY, 2015


2 m10.4 m

Revenue growth, %


Cost of goods sold

404 k2.1 m

Gross profit

1.6 m8.3 m

Gross profit Margin, %


Operating expense total

1.2 m3.1 m

Pre tax profit

316 k5.3 m

Net Income

317 k4.2 m
GBPFY, 2013FY, 2014FY, 2015


21.2 k4.6 m15.5 m

Accounts Receivable

715.2 k618 k

Current Assets

736.4 k4.8 m16.6 m


91.7 k33 k491 k


5.1 k10 k1 k

Total Assets

833.2 k4.9 m17.1 m

Accounts Payable

68.4 k

Current Liabilities

68.4 k3.1 m11.1 m

Total Liabilities

68.4 k3.1 m11.1 m

Retained Earnings

317 k4.2 m

Total Equity

764.8 k1.8 m6 m

Financial Leverage

1.1 x2.7 x2.8 x
GBPFY, 2014FY, 2015

Cash From Operating Activities

2.4 m11.4 m

Cash From Financing Activities

753 k(1 k)

Income Taxes Paid

1 k(1 m)
GBPY, 2015


495.2 k

Financial Leverage

2.8 x

Smarkets Operating Metrics

Smarkets's Customers was reported to be 100 k in 2016
Y, 2016


100 k

    Traffic Overview of Smarkets

    Smarkets Online and Social Media Presence

    Smarkets News and Updates

    London betting startup Smarkets tripled its profits to £5.2 million last year as £1 billion was traded on its exchange

    London betting startup Smarkets posted a strong set of results this week as the company prepares to embark on an expansion into the US. Founded as a betting exchange in 2008, Smarkets announced in its annual report on Thursday that its profits more than tripled last year, fr…

    Betting exchange Smarkets reports whopping 1,500 per cent profit rise

    Betting exchange Smarkets has reported a more than 1,500 per cent profit rise last year, as the Malta and UK-based gambling firm established itself in the competitive online gambling sphere. The figures More than £1bn worth of trades were executed on the Smarkets exchange last year, the compan…

    Smarkets Company Life and Culture

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