Smarkets is Python and Erlang technology company based in central London. We've built one of the world's largest betting exchanges, also known as a prediction market, with significantly better odds than the competition. Our strength is technology and trading and our passion is to push the known boundaries of real-time financial technology. Our platform has handled over £1 billion of bets since launching in 2010, allowing us to become one of the most profitable companies per employee in Europe.
Our mission is to disrupt one of the oldest industries in the world by rethinking the method and model of the betting business. We think traditional sports betting rips off bettors, taking up to a 15% margin on bets. We offer the industry's lowest margin of around 1% in total commission on trades. We can and will do better.
Smarkets prides itself on collecting individuals seeking challenge, and our team members' experiences show this. Smarkets is comprised of some of the finest financial and adtech engineers, researchers, scientists, PhDs and marketers making us one of the most dynamic workforces in Europe.

London, GB
51 (est)+5%
Smarkets was founded in 2008 and is headquartered in London, GB

Smarkets Locations

London, GB

Smarkets Metrics

Smarkets Summary

Founding Date


Total Funding

$2.71 M

Latest funding size

$2.3 M

Time since last funding

almost 4 years


Smarkets's latest funding round of $2.3 M was in February 2013. In total, Smarkets has raised $2.71 M.

Smarkets Financials

Smarkets's revenue was £10.4 M in FY, 2015 which is 429.26% increase from the previous period.
FY, 2014FY, 2015


£1.97 M£10.4 M

Revenue growth, %


Cost of sales

£404 K£2.06 M

Gross profit

£1.56 M£8.34 M

Gross profit Margin, %


Operating expense total

£1.25 M£3.07 M
9% of current employees of Smarkets are female and 91% are male.

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