Smarkets is Python and Erlang technology company based in central London. We've built one of the world's largest betting exchanges, also known as a prediction market, with significantly better odds than the competition. Our strength is technology and trading and our passion is to push the known boundaries of real-time financial technology. Our platform has handled over £1 billion of bets since launching in 2010, allowing us to become one of the most profitable companies per employee in Europe.
Our mission is to disrupt one of the oldest industries in the world by rethinking the method and model of the betting business. We think traditional sports betting rips off bettors, taking up to a 15% margin on bets. We offer the industry's lowest margin of around 1% in total commission on trades. We can and will do better.
Smarkets prides itself on collecting individuals seeking challenge, and our team members' experiences show this. Smarkets is comprised of some of the finest financial and adtech engineers, researchers, scientists, PhDs and marketers making us one of the most dynamic workforces in Europe.

Company growth
London, GB
Size (employees)
56 (est)+2%
Smarkets was founded in 2008 and is headquartered in London, GB

Smarkets Office Locations

Smarkets has offices in London, Los Angeles, Santa Monica
London, GB
Los Angeles, US
Santa Monica, US

Smarkets Metrics

Smarkets Summary

Founding Date


Total Funding

$2.71 M

Latest funding size

$2.3 M

Time since last funding

about 4 years


We estimate that Smarkets's latest funding round in February 2013 was $2.3 M. In total, Smarkets has raised $2.71 M

Smarkets Financials

We estimate that Smarkets's revenue is £10.4 M in FY, 2015 which is a 429.26% increase from the previous period.
FY, 2015FY, 2014


£10.4 M£1.97 M

Revenue growth, %


Cost of sales

£2.06 M£404 K

Gross profit

£8.34 M£1.56 M

Gross profit Margin, %


Operating expense total

£3.07 M£1.25 M
We estimate that Smarkets's current employees are approximately 9% female and 91% male.

Smarkets Online Presence

Smarkets News

Smarkets Company Life

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