Smarkets is a betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. As an exchange, Smarkets facilitates peer-to-peer betting where users set their own odds and bet against each other, not only before an event starts but right up until the end of any event.

Type
Private
HQ
London, GB
Founded
2008
Size (employees)
88 (est)+8%
Smarkets was founded in 2008 and is headquartered in London, GB
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Key People/Management at Smarkets

Jason Trost

Jason Trost

CEO / Founder

Smarkets Office Locations

Smarkets has offices in Santa Monica, London and Los Angeles
London, GB (HQ)
1 Commodity Quay
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Smarkets Financials and Metrics

Summary Metrics

Founding Date

2008

Total Funding

$2.7 m

Latest funding size

$2.30 m

Time since last funding

5 years ago

Investors

Smarkets's latest funding round in February 2013 was reported to be $2.3 m. In total, Smarkets has raised $2.7 m
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Smarkets Financials

Smarkets's revenue was reported to be £25.42 m in FY, 2016
GBP

Revenue (FY, 2016)

25.4 m

Gross profit (FY, 2016)

21.8 m

Gross profit margin (FY, 2016), %

85.6%

Net income (FY, 2016)

6.1 m

EBITDA (FY, 2016)

10.6 m

EBIT (FY, 2016)

10.5 m

Cash (31-Dec-2016)

36.9 m
GBPFY, 2009FY, 2010FY, 2011FY, 2014FY, 2015FY, 2016

Revenue

2.4 k2 m10.4 m25.4 m

Revenue growth, %

429%

Cost of goods sold

404 k2.1 m3.7 m

Gross profit

1.6 m8.3 m21.8 m
GBPFY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Cash

1.3 k44 k100 k93.9 k21.2 k4.6 m15.5 m36.9 m

Accounts Receivable

3.6 k9.5 k108.5 k715.2 k618 k529 k

Current Assets

1.3 k125 k304.2 k202.4 k736.4 k4.8 m16.6 m39 m

PP&E

5.4 k21.7 k20.3 k58 k54.7 k33 k491 k759 k
GBPFY, 2009FY, 2010FY, 2011FY, 2014FY, 2015FY, 2016

Net Income

(85.9 k)(335.7 k)(431.2 k)317 k4.2 m6.1 m

Cash From Operating Activities

2.4 m11.4 m21.3 m

Cash From Financing Activities

753 k(1 k)153 k

Net Change in Cash

3.2 m10.9 m21 m
GBPY, 2016

Revenue/Employee

611.8 k

Financial Leverage

2.6 x
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Smarkets Operating Metrics

Smarkets's Customers was reported to be 100 k in Y, 2016.
Y, 2016

Customers

100 k
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Smarkets News and Updates

The founder of Smarkets is turning workplace hierarchies upside down

Cue Smarkets – a stock market for betting: you bet against other betters, not the house. Founder Jason Trost’s vision is to create complex bets for complex customers: instead of a punter putting £5 on Chelsea to win, Trost wants a younger, UBS version of himself to put £10,000 on a complex political…

The founder of Smarkets is turning workplace hierarchies upside down

With the current Conservative leadership narrative resembling a combination of Shakespeare’s Comedy of Errors and Julius Caesar, there’s plenty speculation about which path history will take – “Will Boris get the boot?”, “Will May resign?” etc. Cue Smarkets – a stock market for betting: you bet a…
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