Sirona Hygiene (formerly known as First Step Digital) is a company that develops sanitary and menstrual hygiene products intended to redefine femininity for modern times. It has a portfolio of feminine hygiene products that includes PeeBuddy, Sirona Feminine Pain Relief Patches, Sirona Natural Coloured Pads, Sirona Oxo Degradable Sanitary Disposal Bags, and Sirona Menstrual Cup Kit.