Simpli.fi

OverviewSuggest Edit

Simpli.fi is a company that specializes in programmatic advertising and agency management software. It offers a demand side platform with display, mobile, video, social, and geo-fencing capabilities. The company also provides accounting, media planning and buying, as well as project management solutions. Simpli.fi caters to advertising agencies, multi-location brands, local media groups, networks, and trading desks.
TypePrivate
Founded2010
HQFort Worth, TX, US
Websitesimpli.fi
Employee Ratings4.3
Overall CultureB

Latest Updates

Employees (est.) (Oct 2021)357
Cybersecurity ratingAMore
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Key People/Management at Simpli.fi

Frost Prioleau

Frost Prioleau

CEO, Co-Founder
Paul Harrison

Paul Harrison

Chief Technology Officer
James Moore

James Moore

Chief Revenue Officer
Andries Marx

Andries Marx

Chief Financial Officer
Elizabeth Brockey

Elizabeth Brockey

Chief Customer Officer
Ryan Horn

Ryan Horn

Senior Vice President of Marketing
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Simpli.fi Office Locations

Simpli.fi has offices in Fort Worth, København and Langeskov
Fort Worth, TX, US (HQ)
128 E Exchange Ave Suite 700
København, DK
Amaliegade 6, 2. tv
Langeskov, DK
Ellingevej 17
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Simpli.fi Financials and Metrics

Summary Metrics

Founding Date

2010

Simpli.fi total Funding

$19.9 m

Time since last funding

4 months ago

Simpli.fi investors

Show all financial metrics

Simpli.fi Cybersecurity Score

Cybersecurity ratingPremium dataset

A

92/100

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Simpli.fi Online and Social Media Presence

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Simpli.fi Company Culture

  • Overall Culture

    B

    82/100

  • CEO Rating

    A+

    86/100

  • Compensation

    B-

    76/100

Learn more on Comparably

Simpli.fi News and Updates

Dallas Morning News Recognizes Simpli.fi Among its Top 100 Places to Work 2018

FT. WORTH, Texas, Nov. 4, 2018 /PRNewswire/ -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it was ranked sixth in the Medium-Size Business category by Dallas Morning News as one of the Top 100 Places to...

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

FT. WORTH, Texas, Oct. 23, 2018 /PRNewswire/ -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based...

Simpli.fi Blogs

Exclusive Download: 2021 Holiday Trends Report- Programmatic Campaign Strategies for Q4

The 2020 holiday shopping season saw retail sales grow more than eight percent year-over-year, amounting to almost $790 billion (NRF). E-commerce sales took off last year, as consumers chose to shop from the comfort of their homes, and we expect this trend to continue. However, this holiday season w…

Case Study: Regional Grocery Chain Targets Loyal Customers and Increases In-Store Traffic with Addressable Geo-Fencing from Simpli.fi

Brand Overview • Popular grocery chain in the northeastern U.S. •  Sought to reach existing customers using first-party loyalty program data •  Wanted to drive foot traffic to 18 stores by promoting its low prices and grocery pickup services Partner Overview •  National publishing company with 75+ n…

How to Capitalize on Your Holiday Campaign Planning with Addressable Programmatic

With the holiday shopping season quickly approaching, retailers are making preparations for this annual revenue windfall. And with 2021 holiday retail sales expected to increase by 7-9% as compared to the 2020 season, it is essential that retailers be prepared to leverage effective digital ad campai…

Press Release: Simpli.fi Named in Dallas Business Journals Best Places to Work List 2021

Awards recognizes companies that go above and beyond in creating an enjoyable workplace and a thriving culture for their employees Ft. Worth, Texas – October 7, 2021 – Today, Simpli.fi, a leader in programmatic advertising and agency management software, announced it was included in the Dallas Busin…

September Recap: Driving Performance in OTT/CTV Advertising and More

Over the past few years, we’ve seen advertisers of all sizes focus more and more on performance. In September, we highlighted the importance of driving programmatic performance across campaigns, and dove into the significance of OTT/CTV advertising. Additionally, this month we announced the launch o…

No Two Neighbors are Alike: Proving the Value of Addressable Programmatic

In 2021, one thing is clear: a “one-size-fits-all” approach to national advertising campaigns is increasingly becoming obsolete. This is because, quite simply, no two neighboring households are alike. From house to house and neighbor to neighbor, consumers are different: with different preferences, …
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Simpli.fi Frequently Asked Questions

  • When was Simpli.fi founded?

    Simpli.fi was founded in 2010.

  • Who are Simpli.fi key executives?

    Simpli.fi's key executives are Frost Prioleau, Paul Harrison and James Moore.

  • How many employees does Simpli.fi have?

    Simpli.fi has 357 employees.

  • Who are Simpli.fi competitors?

    Competitors of Simpli.fi include Viant, CitrusAd and StackAdapt.

  • Where is Simpli.fi headquarters?

    Simpli.fi headquarters is located at 128 E Exchange Ave Suite 700, Fort Worth.

  • Where are Simpli.fi offices?

    Simpli.fi has offices in Fort Worth, København and Langeskov.

  • How many offices does Simpli.fi have?

    Simpli.fi has 3 offices.