Simpli.fi

OverviewSuggest Edit

Programmatic Performance. Localized.
Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.
TypePrivate
Founded2010
HQFort Worth, US
Websitesimpli.fi
Employee Ratings4.3

Latest Updates

Employees (est.) (Oct 2020)324(-1%)
Cybersecurity ratingBMore

Key People/Management at Simpli.fi

Frost Prioleau

Frost Prioleau

CEO
Paul Harrison

Paul Harrison

Chief Technology Officer
James Moore

James Moore

Chief Revenue Officer
Amber Benson

Amber Benson

VP, Marketing
Andries Marx

Andries Marx

Vice President, Finance
Elizabeth Brockey

Elizabeth Brockey

Vice President, Client Services
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Simpli.fi Office Locations

Simpli.fi has offices in Fort Worth, København and Langeskov
Fort Worth, US (HQ)
1407 Texas St #202
Fort Worth, US
128 E Exchange Ave #700
København, DK
Amaliegade 6, 2. tv
Langeskov, DK
Ellingevej 17
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Simpli.fi Financials and Metrics

Summary Metrics

Founding Date

2010

Simpli.fi total Funding

$22.3 m

Simpli.fi latest funding size

$16 m

Time since last funding

7 years ago

Simpli.fi investors

Simpli.fi's latest funding round in December 2013 was reported to be $16 m. In total, Simpli.fi has raised $22.3 m
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Simpli.fi Cybersecurity Score

Cybersecurity ratingPremium dataset

B

88/100

SecurityScorecard logo

Simpli.fi Online and Social Media Presence

Embed Graph

Simpli.fi News and Updates

Dallas Morning News Recognizes Simpli.fi Among its Top 100 Places to Work 2018

FT. WORTH, Texas, Nov. 4, 2018 /PRNewswire/ -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced today that it was ranked sixth in the Medium-Size Business category by Dallas Morning News as one of the Top 100 Places to...

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution

FT. WORTH, Texas, Oct. 23, 2018 /PRNewswire/ -- Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based...

Simpli.fi Blogs

September Recap: Simpli.fi Continues to Help Advertisers Reduce Waste and Maximize Efficiency

September was an eventful month, as advertisers continue to navigate challenging waters. At Simpli.fi, we are continuing to provide solutions and strategies for advertisers to reduce ad spend and wasted impressions, increase efficiency, and maximize the effectiveness of ad campaigns with OTT/CTV adv…

OTT/CTV Advertising will be Critical in Upcoming Presidential Election

As we start to ease into fall, the 2020 presidential election is rapidly approaching. The pressure is on for political advertisers to find last minute ways to get candidates’ messages in front of the right voters. And while there’s no silver bullet to accomplish this, we do know the next best thing:…

Maximize Efficiencies with an Omnichannel Programmatic Strategy

In today’s challenging environment, it’s more important than ever for media buyers to be able to seamlessly and efficiently execute advertising campaigns across many channels. Multiple partners can lead to major headaches for advertisers. Let’s take a look at some of the challenges advertisers are f…

Press Release: Simpli.fi’s CEO Frost Prioleau Recognized as a Top SaaS CEO of 2020

The Software Report announces Top SaaS CEOs list Ft. Worth, Texas — September 15, 2020 — Today, Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that Frost Prioleau, CEO and Co-Founder was recently named one of the Top 50 SaaS CEOs of 2020 by the S…

How Advertisers Can Reduce Waste During Economic Downturn

In light of recent and ongoing events, we at Simpli.fi recognize that our clients and partners are working with tighter budgets than usual—we are all having to find ways to do more with less. Our uniquely powerful audience targeting and attribution solutions offer many ways to drive higher return on…

Commentary: Hiring for Strengths: Why a Person-First Approach Puts Businesses Ahead

This article originally appeared in HR Daily Advisor By: Elizabeth Brockey, Chief Customer Officer at Simpli.fi For the past few years, team member engagement has started to become one of the most telling statistics about a company. While it looks different in each organization and the definition mi…
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Simpli.fi Frequently Asked Questions

  • When was Simpli.fi founded?

    Simpli.fi was founded in 2010.

  • Who are Simpli.fi key executives?

    Simpli.fi's key executives are Frost Prioleau, Paul Harrison and James Moore.

  • How many employees does Simpli.fi have?

    Simpli.fi has 324 employees.

  • Who are Simpli.fi competitors?

    Competitors of Simpli.fi include SEMrush, Foursquare and Touch Local.

  • Where is Simpli.fi headquarters?

    Simpli.fi headquarters is located at 1407 Texas St #202, Fort Worth.

  • Where are Simpli.fi offices?

    Simpli.fi has offices in Fort Worth, København and Langeskov.

  • How many offices does Simpli.fi have?

    Simpli.fi has 4 offices.