Simple

Simple (formerly BankSimple) is creating a better interface for banking through the Web and mobile apps. In partnership with financial institutions which will hold the actual deposits, Simple is focusing on creating a better customer experience and simplifying the banking process by unifying all accounts into one, accessible through a bank card. Rather than making money from different fees, Simple plans to split the net interest margin with its partner banks (the difference between the rate they lend at and the rate they pay to depositors), thus eliminating the incentive to push more confusing products at consumers.