Sidetrade, predictive-based software company, delivers a predictive cockpit to accelerate value creation in all aspects of the Sales-to-Cash cycle, from sales through to customer payments.
Its innovative solutions enable over 1,000 companies in 65 countries, of all sizes and in all industries, to achieve better performance and new growth targets.
Sidetrade’s collaborative technology provides a 360° view of customer relationships allowing for monitoring and predicting customer financial flows using analytics and smart data. Finance and Sales departments have a greater visibility of future activity and trends. Sidetrade covers all of today’s and tomorrow’s financial challenges linked to customer relationships with a major impact on digital transformation and cash flow generation.
Paris-based C-Radar, a B2B predictive marketing platform, has been acquired by Sidetrade, a publicly-listed software company also from France. No terms were disclosed. C-Radar, founded in 2011, has built AI tools for identifying markets and prospects, which Sidetrade said will strengthen its own pos…