SHIFT Performance Global is a management company operating the SHIFT brand through its collection of companies engaged in optimizing the human experience. It comprises SHIFT Performance Management, which offers advisory, management, and development of companies, products, and services; SHIFT Human 2.0, engaged in the sphere of health technology and human experience optimization, providing Active Recovery management programs for various spheres; the R3 Experience, focused on health, wellness, and performance, and developing resorts, experience hotel integration, and transportation. The Company is also engaged in humanitarian and non-profit activities.