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SHEIN (formerly known as SheInside, also known as Roadget Business) is a provider of a global fast fashion e-commerce platform. The company designs and sells women's, men's, and children's apparel, footwear, and accessories, as well as home and beauty items primarily under its flagship SHEIN brand. It operates through a mobile app and regional websites.

HQSingapore, SG
Employee Ratings2.9

Latest Updates

Employees (est.) (Jan 2021)633(+5%)
Revenue (Y, 2019)¥20 B(+67%)
Cybersecurity ratingBMore

Key People/Management at SHEIN

Chris Xu

Chris Xu


SHEIN Office Locations

SHEIN has an office in Singapore
Singapore, SG (HQ)
112 Robinson Rd
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SHEIN Financials and Metrics

Summary Metrics

Founding Date

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SHEIN Revenue

SHEIN's revenue was reported to be ¥20 b in Y, 2019 which is a 66.7% increase from the previous period.
CNYY, 2018Y, 2019



Revenue growth, %

Half Year
CNYH1, 2020


CNYY, 2018


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SHEIN Operating Metrics

SHEIN's Active Users was reported to be 40 m in Mar, 2020.
Y, 2019Mar, 2020Aug, 2020

Active Users

40 m

Countries Covered


New SKUs

10 k

Online Community Members

100 m
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SHEIN Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

SHEIN Online and Social Media Presence

Embed Graph

SHEIN News and Updates

Global Online Retailer SHEIN Announces Groundbreaking Virtual Fashion Show To Dress For Success

SINGAPORE, Sept. 18, 2020 /PRNewswire/ -- Global fashion retailer SHEIN has announced the brand's first-ever virtual fashion show: #WalkYourWonderful. With a stellar lineup featuring Ellie Goulding, Rita Ora, Stefflon Don and SHY'M, plus over 100 influencers from across the globe, the...

It’s advantage Snapdeal as Chinese e-tailers pack their bags

With Chinese e-commerce platforms such as Shein, Club Factory and Romwe out of the picture due to the recent ban on 59 Chinese apps, homegrown e-commerce companies such as Snapdeal targeting the value-conscious customer could be in the gain.

Shining A Light On Shein’s Unethical Labor Practices

In just a single week, Shein released two apologies for selling offensive items. On July 9, a necklace in the shape of a swastika was posted on their site. The necklace was listed as “Metal Pendant Necklace” and was being sold for $2.50. Within hours, screenshots of the item were uploaded to social …

How Shein deployed an army of TikTok influencers to lure British teens

You might not have heard of Shein, but it has become one of the most popular retailers in the UK after deploying an army of TikTok influencers to capture the hearts – and purses – of Generation Z

Chinese fast fashion shopping app Shein is loved by Gen Z but banned in India

Chinese apps are facing a rising backlash around the world, but one of them has quietly climbed the download charts from the US to Europe. Shein (pronounced she-in) doesn’t target its home country, China, and it doesn’t sell well there. Instead, the fast fashion online retailer primarily targets ov…

Global Online Retailer SHEIN Announces SHEIN TOGETHER Featuring Headlining Performances By Katy Perry And Lil Nas X

Global industry-leading e-retailer SHEIN announces the brand's first-ever digital entertainment festival, SHEIN Together, on May 9, 2020. The four-hour digital event SHEIN Together will be streamed via SHEIN's free app and will help to support and raise awareness and donations to benefit the COVID-1…
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SHEIN Frequently Asked Questions

  • When was SHEIN founded?

    SHEIN was founded in 2008.

  • Who are SHEIN key executives?

    SHEIN's key executives are Chris Xu.

  • How many employees does SHEIN have?

    SHEIN has 633 employees.

  • What is SHEIN revenue?

    Latest SHEIN annual revenue is ¥20 b.

  • What is SHEIN revenue per employee?

    Latest SHEIN revenue per employee is ¥31.6 m.

  • Who are SHEIN competitors?

    Competitors of SHEIN include AMARO, Jigsaw and Ruby Ribbon.

  • Where is SHEIN headquarters?

    SHEIN headquarters is located at 112 Robinson Rd, Singapore.

  • Where are SHEIN offices?

    SHEIN has an office in Singapore.

  • How many offices does SHEIN have?

    SHEIN has 1 office.