SeQuel Response

    OverviewSuggest Edit

    We'll quickly find a more cost-effective way for you to acquire new customers via direct mail & digital media. And then we'll keep doing that. And scaling that. The company Provides marketing services. Develops strategies and performs database marketing and a data-driven testing methodology to increase clients' sales and profitability.
    HQEden Prairie, US

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    Latest Updates

    Employees (est.) (May 2020)39

    Key People/Management at SeQuel Response

    Tom Rothstein

    Tom Rothstein

    Co-Founder & President
    Erik Koenig

    Erik Koenig

    Chief Marketing Strategist
    Jody Johnson

    Jody Johnson

    Chief Financial Officer
    Vicki Erickson

    Vicki Erickson

    VP of Client Services
    James Fussy

    James Fussy

    VP of Data & Analytics
    Jacqueline Johnson-Leister

    Jacqueline Johnson-Leister

    Director of Marketing
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    SeQuel Response Office Locations

    SeQuel Response has offices in Eden Prairie and Madison
    Eden Prairie, US (HQ)
    7480 Flying Cloud Dr #100
    Madison, US
    6417 Odana Rd #21
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    SeQuel Response Financials and Metrics

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    Founding Date


    SeQuel Response Online and Social Media Presence

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    SeQuel Response Blogs

    Just Published: How to Test Direct Mail in Times of Uncertainty

    SeQuel Response was recently published on Target Marketing. In times of uncertainty, your direct marketing program needs to be fiscally responsible without parting from your brand’s growth spirit. In this article, we discuss six things marketers should consider when determining if direct mail is rig…

    COVID-19 Consumer Snapshot

    Upon the announcement of a global pandemic, direct marketers ran to the drawing board to develop crisis marketing strategies to cushion their brand from the impact of shifting consumer behaviors. But to truly rise to the challenge of driving brand loyalty and commerce in this unprecedented environme…

    Leveraging your customer data for direct mail success

    How does direct mail deliver such winning results? While we’ve hinted at direct mail marketing’s sophisticated data modeling in past posts, our FREE eBook, Leveraging Your Customer Data for Direct Mail Success, uncovers the delicate science of customer data and prospect modeling used in direct marke…

    Best Practices for Marketing Creative During Crisis

    During an unprecedented pandemic, it’s imperative your brand does not appear tone-deaf to the situation.  As we’ve mentioned in our previous COVID-19 posts, brands who go quiet throughout a crisis can find themselves lost in the frenzy when consumers reemerge. As you continue to communicate with you…

    React, Respond and Rise: Direct Marketing Strategy Considerations During the COVID-19 Crisis

    Today’s marketing landscape is complicated, at best, as market and culture dynamics change daily. Over the last week we’ve had ongoing dialogue with our direct mail clients, partners and vendors about the COVID-19 crisis and its effect on the direct marketing industry. We’ve also kept a close watch …

    Influence of COVID-19 on the Direct Marketing Industry

    Unfortunately, there is no direct marketing blueprint to reference during a pandemic. DTC marketers are faced with the tough decision to stay on the pre-pandemic path or try new channels and strategies in response to our shifting environment. Our clients and prospects are left asking us, “What’s nex…
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    SeQuel Response Frequently Asked Questions

    • When was SeQuel Response founded?

      SeQuel Response was founded in 2010.

    • Who are SeQuel Response key executives?

      SeQuel Response's key executives are Tom Rothstein, Erik Koenig and Jody Johnson.

    • How many employees does SeQuel Response have?

      SeQuel Response has 39 employees.

    • Who are SeQuel Response competitors?

      Competitors of SeQuel Response include SimplyCast, PebblePost and Paradowski.

    • Where is SeQuel Response headquarters?

      SeQuel Response headquarters is located at 7480 Flying Cloud Dr #100, Eden Prairie.

    • Where are SeQuel Response offices?

      SeQuel Response has offices in Eden Prairie and Madison.

    • How many offices does SeQuel Response have?

      SeQuel Response has 2 offices.