SeQuel Response

    OverviewSuggest Edit

    We'll quickly find a more cost-effective way for you to acquire new customers via direct mail & digital media. And then we'll keep doing that. And scaling that. The company Provides marketing services. Develops strategies and performs database marketing and a data-driven testing methodology to increase clients' sales and profitability.
    HQEden Prairie, MN, US

    Latest Updates

    Employees (est.) (Jun 2021)36
    Cybersecurity ratingAMore

    Key People/Management at SeQuel Response

    Jay Carroll

    Jay Carroll

    Co-Founder & CEO
    Tom Rothstein

    Tom Rothstein

    Jody Johnson

    Jody Johnson

    CFO, COO
    Erik Koenig

    Erik Koenig

    President, Chief Strategist
    Chris Bixler

    Chris Bixler

    EVP of Sales
    Chris Hofmann

    Chris Hofmann

    VP of Digital Services
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    SeQuel Response Office Locations

    SeQuel Response has offices in Eden Prairie and Madison
    Eden Prairie, MN, US (HQ)
    7480 Flying Cloud Dr. #100
    Madison, WI, US
    6417 Odana Rd #21
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    SeQuel Response Financials and Metrics

    Summary Metrics

    Founding Date


    SeQuel Response Cybersecurity Score

    Cybersecurity ratingPremium dataset



    SecurityScorecard logo

    SeQuel Response Online and Social Media Presence

    Embed Graph

    SeQuel Response Blogs

    Can a Pay-for-Performance Model Really Work in Direct Mail?

    SeQuel Response was recently published in BRAND United. As more digitally native brands make their way up funnel and flock to direct mail, many are vying to bring a pay-for-performance (PFP) pricing model along with them. But, is it in their best interest? Read the full article for a closer look at …

    The Future is Growth: How a Pandemic Transformed Marketing for the Better

    SeQuel Response was recently published in BRAND United. Over 90% of brand marketers have shifted their marketing-led priorities to growth, and 56% believe that driving growth is a long-term pursuit. While the world progresses towards recovery and brands rebound from the 2020 struggle, growth marketi…

    Four Examples of How Brands Are Using Direct Mail to Acquire Pandemic-Era Customers

    E-commerce, DTC, and B2B brands alike are using direct mail marketing to acquire thousands of new customers despite the challenges of our pandemic environment. Channel strengths such as innovative data append tech, modern creative enhancements, competitive testing, and engaging multichannel capabili…

    Five Tips to Repurpose Digital Content in Direct Mail Campaigns

    Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend even more this year. Do not let all that valuable and performing digital content go to waste in an online-only silo. While testing your direct marketing content online i…

    SeQuel Response Announces New Equity Partner

    SeQuel Response is pleased to announce that its recently promoted President & Chief Strategist, Erik Koenig, is now an official equity partner in the agency. Effective April 1, 2021, Koenig joins founding partners Jay Carroll, Co-Founder & CEO and Tom Rothstein, Co-Founder. “Erik has operate…

    Just Published: Direct Mail Testing Guide

    SeQuel Response was recently published in BRAND United. Building a sustainable direct mail testing strategy may be a challenge, but with the right guidance, is achievable. Read the full article to learn how to maximize your testing budget and program profitability with a results mindset and systemat…
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    SeQuel Response Frequently Asked Questions

    • When was SeQuel Response founded?

      SeQuel Response was founded in 2010.

    • Who are SeQuel Response key executives?

      SeQuel Response's key executives are Jay Carroll, Tom Rothstein and Jody Johnson.

    • How many employees does SeQuel Response have?

      SeQuel Response has 36 employees.

    • Who are SeQuel Response competitors?

      Competitors of SeQuel Response include Paradowski, IMS and Vision Integrated Graphics Group.

    • Where is SeQuel Response headquarters?

      SeQuel Response headquarters is located at 7480 Flying Cloud Dr. #100, Eden Prairie.

    • Where are SeQuel Response offices?

      SeQuel Response has offices in Eden Prairie and Madison.

    • How many offices does SeQuel Response have?

      SeQuel Response has 2 offices.