Secret Sales is a free members-only shopping club that conducts online private sales of designer brands. It offers reduced stock from multiple categories including fashion, accessories, homewares, sports equipment, electronics and technology, travel items and tickets, jewellery, watches and children's products.

TypePrivate
HQLondon, GB
Founded2007
Size (employees)183 (est)
Websitesecretsales.com
Secret Sales was founded in 2007 and is headquartered in London, GB
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Key People/Management at Secret Sales

Nish Kukadia

Nish Kukadia

CEO
Sach Kukadia

Sach Kukadia

Co-CEO
Silvia Cody

Silvia Cody

Founder and Director
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Secret Sales Office Locations

Secret Sales has an office in London
London, GB (HQ)
5th Floor 38-40 Commercial Rd
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Secret Sales Financials and Metrics

Summary Metrics

Founding Date

2007

Secret Sales total Funding

$17.5 m

Secret Sales latest funding size

$7.56 m

Time since last funding

5 years ago

Secret Sales investors

Secret Sales's latest funding round in April 2014 was reported to be $7.6 m. In total, Secret Sales has raised $17.5 m
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Secret Sales Revenue

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Secret Sales's revenue was reported to be £38.08 m in FY, 2017
GBP

Revenue (FY, 2017)

38.1m

Gross profit (FY, 2017)

6.3m

Gross profit margin (FY, 2017), %

16.5%

Net income (FY, 2017)

(4.5m)

EBITDA (FY, 2017)

(3.5m)

EBIT (FY, 2017)

(3.8m)

Cash (30-Jun-2017)

567.0k
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017

Revenue

5.2m8.9m10.8m18.2m25.2m29.3m38.1m

Revenue growth, %

72%22%68%39%16%

Cost of goods sold

4.1m7.5m8.6m14.4m20.2m24.4m31.8m

Gross profit

1.1m1.3m2.2m3.7m5.0m4.9m6.3m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017

Cash

13.6k408.4k345.9k1.7m1.3m3.5m1.6m567.0k

Accounts Receivable

72.9k23.3k41.7k40.6k

Inventories

47.4k47.9k32.3k302.4k300.2k1.0m1.3m2.0m2.1m827.0k

Current Assets

120.2k71.3k87.5k1.3m721.8k2.9m3.0m6.1m4.2m2.6m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017

Net Income

(3.3m)(3.2m)(4.0m)(3.9m)(2.4m)(4.1m)(4.5m)

Cash From Operating Activities

(4.4m)(3.2m)(1.2m)(3.2m)(2.0m)

Cash From Financing Activities

6.0m3.1m3.8m1.7m1.6m

Net Change in Cash

1.4m(387.3k)2.2m(1.9m)(1.0m)
GBPY, 2017

Revenue/Employee

226.2k

Financial Leverage

-0.3 x
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Secret Sales Revenue Breakdown

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Secret Sales revenue breakdown by geographic segment: 97.6% from United Kingdom and 2.4% from Other

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Secret Sales Online and Social Media Presence

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Secret Sales News and Updates

Weak Victoria's Secret Sales Has L Brands Deeper in the Red

L Brands’ attempts to use promotions to bolster its sales numbers have failed, and have caused the April merchandise margin rate to be “down significantly” versus last year.
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Secret Sales Company Life and Culture

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Secret Sales Frequently Asked Questions

  • When was Secret Sales founded?

    Secret Sales was founded in 2007.

  • Who are Secret Sales key executives?

    Secret Sales's key executives are Nish Kukadia, Sach Kukadia and Silvia Cody.

  • How many employees does Secret Sales have?

    Secret Sales has 183 employees.

  • What is Secret Sales revenue?

    Latest Secret Sales annual revenue is £38.1 m.

  • What is Secret Sales revenue per employee?

    Latest Secret Sales revenue per employee is £208.1 k.

  • Who are Secret Sales competitors?

    Competitors of Secret Sales include Yoogi's Closet, Lajerrio Jewelry and Alexander Mcqueen.

  • Where is Secret Sales headquarters?

    Secret Sales headquarters is located at 5th Floor 38-40 Commercial Rd, London.

  • Where are Secret Sales offices?

    Secret Sales has an office in London.

  • How many offices does Secret Sales have?

    Secret Sales has 1 office.