Here at a designer wardrobe, glamorous home and jet-set lifestyle doesn't come with the price tag you'll see elsewhere. Every day you'll find a collection of the most coveted brands and designer names at a slice of their original price. 
These perks aren't just for anybody - our private sales are only available to a select group of members. 
We're exceptionally proud of the relationships we've built with our brands and suppliers since our founding in 2007 and it is these valuable connections that allow us to offer our exclusive customers such incredible savings on premium brands. isn't the whim of a large corporation - at the heart of our business are four entrepreneurs who have seen their dream come to life at an incredible pace. Seeing potential in the market, they took a business model that had seen remarkable success and invested their own time and money into applying it to the UK market - and it paid off.
London, GB
Size (employees)
178 (est)-1%
Secret Sales was founded in 2007 and is headquartered in London, GB
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Key People/Management at Secret Sales

Nish Kukadia

Nish Kukadia

Sach Kukadia

Sach Kukadia

Founding Partner & Buying Director
Sergio Dias

Sergio Dias

Marta Datkiewicz

Marta Datkiewicz

Chief Product Officer
Silvia Cody

Silvia Cody

Founder and Director
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Secret Sales Office Locations

Secret Sales has an office in London
London, GB (HQ)
27 Swan Yard
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Secret Sales Financials and Metrics

Summary Metrics

Founding Date


Secret Sales total Funding

$17.5 m

Secret Sales latest funding size

$7.56 m

Time since last funding

4 years ago

Secret Sales investors

Secret Sales's latest funding round in April 2014 was reported to be $7.6 m. In total, Secret Sales has raised $17.5 m
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Secret Sales Revenue

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Secret Sales's revenue was reported to be £38.08 m in FY, 2017

Revenue (FY, 2017)

38.1 m

Gross profit (FY, 2017)

6.3 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

(4.5 m)

EBITDA (FY, 2017)

(3.5 m)

EBIT (FY, 2017)

(3.8 m)

Cash (30-Jun-2017)

567 k
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017


5.2 m8.9 m10.8 m18.2 m25.2 m29.3 m38.1 m

Revenue growth, %


Cost of goods sold

4.1 m7.5 m8.6 m14.4 m20.2 m24.4 m31.8 m

Gross profit

1.1 m1.3 m2.2 m3.7 m5 m4.9 m6.3 m
GBPFY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017


13.6 k408.4 k345.9 k1.7 m1.3 m3.5 m1.6 m567 k

Accounts Receivable

72.9 k23.3 k41.7 k40.6 k


47.4 k47.9 k32.3 k302.4 k300.2 k1 m1.3 m2 m2.1 m827 k

Current Assets

120.2 k71.3 k87.5 k1.3 m721.8 k2.9 m3 m6.1 m4.2 m2.6 m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2017

Net Income

(3.3 m)(3.2 m)(4 m)(3.9 m)(2.4 m)(4.1 m)(4.5 m)

Cash From Operating Activities

(4.4 m)(3.2 m)(1.2 m)(3.2 m)(2 m)

Cash From Financing Activities

6 m3.1 m3.8 m1.7 m1.6 m

Net Change in Cash

1.4 m(387.4 k)2.2 m(1.9 m)(1 m)
GBPY, 2017


226.2 k

Financial Leverage

-0.3 x
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Secret Sales Online and Social Media Presence

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Secret Sales News and Updates

Weak Victoria's Secret Sales Has L Brands Deeper in the Red

L Brands’ attempts to use promotions to bolster its sales numbers have failed, and have caused the April merchandise margin rate to be “down significantly” versus last year.
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Secret Sales Company Life and Culture

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