Secret Sales

Here at a designer wardrobe, glamorous home and jet-set lifestyle doesn't come with the price tag you'll see elsewhere. Every day you'll find a collection of the most coveted brands and designer names at a slice of their original price. 
These perks aren't just for anybody - our private sales are only available to a select group of members. 
We're exceptionally proud of the relationships we've built with our brands and suppliers since our founding in 2007 and it is these valuable connections that allow us to offer our exclusive customers such incredible savings on premium brands. isn't the whim of a large corporation - at the heart of our business are four entrepreneurs who have seen their dream come to life at an incredible pace. Seeing potential in the market, they took a business model that had seen remarkable success and invested their own time and money into applying it to the UK market - and it paid off.
Company Growth (employees)
London, GB
Size (employees)
193 (est)
Secret Sales was founded in 2007 and is headquartered in London, GB

Key People at Secret Sales

Nish Kukadia

Nish Kukadia

Sach Kukadia

Sach Kukadia

Founding Partner & Buying Director
Sergio Dias

Sergio Dias

Marta Datkiewicz

Marta Datkiewicz

Chief Product Officer
Silvia Cody

Silvia Cody

Founder and Director

Secret Sales Office Locations

Secret Sales has an office in London
London, GB (HQ)
27 Swan Yard

Secret Sales Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17.5 m

Latest funding size

$7.6 m

Time since last funding

over 3 years


Secret Sales's latest funding round in April 2014 was reported to be $7.6 m. In total, Secret Sales has raised $17.5 m

Secret Sales Financial Metrics

Secret Sales's revenue was reported to be £29.3 m in FY, 2015 which is a 16% increase from the previous period.

Revenue (FY, 2015)

29.3 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

4.9 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(4.1 m)

Cash (31-Dec-2015)

1.6 m
GBPFY, 2013FY, 2014FY, 2015


18.2 m25.2 m29.3 m

Revenue growth, %


Cost of goods sold

14.4 m20.2 m24.4 m

Gross profit

3.7 m5 m4.9 m
GBPFY, 2013FY, 2014FY, 2015


1.3 m3.5 m1.6 m

Current Assets

3 m6.1 m4.2 m


298.4 k396.8 k397.6 k


2 k2 k2 k
GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(3.2 m)(1.2 m)(3.2 m)

Cash From Financing Activities

3.1 m3.8 m1.7 m

Income Taxes Paid

85.5 k114.5 k140.4 k
GBPY, 2015


237.9 k

Financial Leverage

-0.9 x
Show all financial metrics

Traffic Overview of Secret Sales

Secret Sales Online and Social Media Presence

Secret Sales News and Updates

19 Mansplaining Horror Stories That Are So Ridiculous They're Almost Funny

“He tried to explain the appearance, function, and purpose of a pushup bra to me.” Note: Submissions have been edited for length and/or clarity. A taxi driver once tried to convince me, for about 20 awkward minutes, that the national language of Chile is French. I a…

This finance major wanted to get rich so he went into sales — and became a Salesforce legend (CRM)

In the engineer-glorifying culture of Silicon Valley, salespeople are often an overlooked breed. But there’s a man who's quietly built his legacy by mastering the art of selling business software. Meet Dave Rudnitsky, senior VP of enterprise sales at, a soft…

We will keep investing in London’s world-beating tech sector no matter what

We are French and, as such, we have a somewhat complicated relationship with the UK. Waterloo signalled the end of French global leadership, and started 140 years of British supremacy. Adding insult to injury, for a few years the French had to endure arriving in London on Eurostar at Waterloo sta…

Secret Sales Company Life and Culture

You may also be interested in