Secret Sales

Here at a designer wardrobe, glamorous home and jet-set lifestyle doesn't come with the price tag you'll see elsewhere. Every day you'll find a collection of the most coveted brands and designer names at a slice of their original price. 
These perks aren't just for anybody - our private sales are only available to a select group of members. 
We're exceptionally proud of the relationships we've built with our brands and suppliers since our founding in 2007 and it is these valuable connections that allow us to offer our exclusive customers such incredible savings on premium brands. isn't the whim of a large corporation - at the heart of our business are four entrepreneurs who have seen their dream come to life at an incredible pace. Seeing potential in the market, they took a business model that had seen remarkable success and invested their own time and money into applying it to the UK market - and it paid off.
Company Growth (employees)
London, GB
Size (employees)
193 (est)-5%
Secret Sales was founded in 2007 and is headquartered in London, GB

Key People at Secret Sales

Nish Kukadia

Nish Kukadia

Sach Kukadia

Sach Kukadia

Founding Partner & Buying Director
Sergio Dias

Sergio Dias

Marta Datkiewicz

Marta Datkiewicz

Chief Product Officer
Silvia Cody

Silvia Cody

Founder and Director

Secret Sales Office Locations

Secret Sales has an office in London
London, GB (HQ)
27 Swan Yard

Secret Sales Data and Metrics

Summary Metrics

Founding Date


Total Funding

$17.5 m

Latest funding size

$7.6 m

Time since last funding

about 3 years


Secret Sales's latest funding round in April 2014 was reported to be $7.6 m. In total, Secret Sales has raised $17.5 m

Secret Sales Financial Metrics

Secret Sales's revenue was reported to be £29.3 m in FY, 2015 which is a 16% increase from the previous period.

Revenue (FY, 2015)

29.3 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

4.9 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(4.1 m)

Cash (31-Dec-2015)

1.6 m
GBPFY, 2013FY, 2014FY, 2015


18.2 m25.2 m29.3 m

Revenue growth, %


Cost of goods sold

14.4 m20.2 m24.4 m

Gross profit

3.7 m5 m4.9 m

Gross profit Margin, %


Operating expense total

7.4 m7.2 m8.5 m

Pre tax profit

(4 m)(2.5 m)(4.2 m)

Net Income

(3.9 m)(2.4 m)(4.1 m)
GBPFY, 2013FY, 2014FY, 2015


1.3 m3.5 m1.6 m

Current Assets

3 m6.1 m4.2 m


298.4 k396.8 k397.6 k


2 k2 k2 k

Total Assets

3.3 m6.5 m4.6 m

Accounts Payable

2.3 m3.6 m2.7 m

Current Liabilities

5.3 m6.7 m7.6 m

Total Liabilities

6.8 m8 m10 m

Retained Earnings

(3.9 m)(2.4 m)(4.1 m)

Total Equity

(3.6 m)(1.5 m)(5.4 m)

Financial Leverage

-0.9 x-4.3 x-0.9 x
GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(3.2 m)(1.2 m)(3.2 m)

Cash From Financing Activities

3.1 m3.8 m1.7 m

Income Taxes Paid

85.5 k114.5 k140.4 k
GBPY, 2015


237.9 k

Financial Leverage

-0.9 x

Secret Sales Online and Social Media Presence

Secret Sales News and Updates

Secret Sales Company Life and Culture

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