Secret Group Ltd (trading as Secret Cinema) is a growing community of all that love cinema, and experiencing the unknown. Secret audience. Secret film. Secret locations. Secret Worlds. The time is now to change how we watch films. Creating large-scale cultural experiences in abandoned spaces, Secret Cinema fuses film, music, theatre and installations. Audiences explore ultra-immersive worlds where fiction and reality blur. In 2007, Secret Cinema introduced site-specific, immersive cultural experiences. Breaking films – and recently music albums – into their constituent parts and marrying narratives with play-along action, Secret Cinema is a unique participatory social experience. Fuelled by a desire to fill the void left by an over-saturated technological world, it invites audiences to lose themselves in serendipitous, imaginary environments that challenge the way we perceive culture and social interaction. To date, over 420,000 people attended Secret Cinema’s events.