Search Laboratory was founded by Ian Harris in 2005 in order to provide a more auditable, ethical and statistical approach to PPC and SEO, and to fill the gap in the market for a proper, linguistically faithful approach to multilingual campaign management.
Ian Harris, the CEO and founder, is a true internet innovator. Ian spotted the gap in the market for a robust PPC bid management system whilst acting as Chief Technology Officer for one of the country’s leading web translation software businesses. Ultimately identifying this gap in the market led to the creation of BidLab™ (our proprietary bid management software) and Search Laboratory. The highly analytical and ethical approach taken is unique – we focus on increasing revenue and delivering demonstrable results for our clients. Today, Search Laboratory manages millions of dollars, pounds and euros of our clients‘ online media spend each month.
We employ more than 120 full time staff between our Leeds, London and New York offices including a large team of mother-tongue linguists and search specialists.
All members of the PPC team are degree educated and come mainly from a science or maths background. Our SEO team consists of talented individuals with a broad range of expertise including: Marketing, New Media, PR, Journalism, Creative Writing, International Business and English.