Screach is a dynamic communication and entertainment platform that uses a venue’s existing TV’s, customers mobile phones (via the Screach App) and music to help increase a venue’s profitability. The service is cloud based and provided via a Screach box that is installed in the venue and connected to the venues TV’s and AV network. Screach acts as a sales and marketing tool by in effect giving the venue their own TV channels to control what they show on their TV’s. The Screach platform comes with pre-loaded content to draw attention to the screens, which is interspersed with bespoke venue adverts that promote anything from live sports events to the venues special offers and promotions.