Salesforce is a global cloud computing company that provides business software on a subscription basis. The Company is known for its on-demand CRM solutions. Salesforce provides its products and services to various industries, including healthcare, finance, life sciences, automotive, media, retail, manufacturing, and communications.
San Francisco, US
Size (employees)
25,000 (est)
Salesforce was founded in 1999 and is headquartered in San Francisco, US
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Key People/Management at Salesforce

Marc Benioff

Marc Benioff

Chairman & CEO
Parker Harris

Parker Harris

Elizabeth Pinkham

Elizabeth Pinkham

Executive Vice President, Global Real Estate
Tony Prophet

Tony Prophet

Chief Equality Officer
Cindy Robbins

Cindy Robbins

President and Chief People Officer
Amy Weaver

Amy Weaver

President, Legal and General Counsel
Maria Martinez

Maria Martinez

President, Salesforce Customer Success Group and Success Cloud General Manager, Salesforce Latin America
Bret Taylor

Bret Taylor

President and Chief Product Officer
Keith Block

Keith Block

Vice Chairman, President and COO
Corey duBrowa

Corey duBrowa

Executive Vice President, and Chief Communications Officer of Salesforce
Mark Hawkins

Mark Hawkins

President and Chief Financial Officer
Alex Dayon

Alex Dayon

President and Chief Strategy Officer
Suzanne DiBianca

Suzanne DiBianca

Executive Vice President, Corporate Relations and Chief Philanthropy Officer

Salesforce Office Locations

Salesforce has an office in Atlanta, Boston, Chicago, Herndon and in 41 other locations
San Francisco, US (HQ)
1 Market St, Suite 300
Atlanta, US
3300 950 East Paces Ferry Rd NE
Atlanta, US
East Paces Ferry Rd NE 950
Bellevue, US
1800 929 108th Ave NE
Boston, US
500 Boylston St
Chicago, US
111 W Illinois St
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Salesforce Financials and Metrics

Salesforce Financials

Salesforce's revenue was reported to be $10.48 b in FY, 2018 which is a 24.9% increase from the previous period.

Revenue (FY, 2018)

10.5 b

Revenue growth (FY, 2017 - FY, 2018), %


Gross profit (FY, 2018)

7.7 b

Gross profit margin (FY, 2018), %


Net income (FY, 2018)

127.5 m

EBIT (FY, 2018)

235.8 m

Market capitalization (5-Mar-2018)

92.5 b

Cash (0-Mar-2018)

2.5 b


91.7 b
Salesforce's current market capitalization is $92.5 b.
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018


4.1 b5.4 b6.7 b8.4 b10.5 b

Revenue growth, %


Cost of goods sold

968.4 m1.3 b1.7 b2.2 b2.8 b

Gross profit

3.1 b4.1 b5 b6.2 b7.7 b
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018


1.5 b1.6 b1.7 b1.9 b2 b2.1 b2.4 b2.6 b2.7 b

Cost of goods sold

381.8 m405.4 m423.7 m497 m525.6 m585.5 m650.6 m670.7 m714.5 m

Gross profit

1.1 b1.2 b1.3 b1.4 b1.5 b1.6 b1.7 b1.9 b2 b

Gross profit Margin, %

USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018


781.6 m908.1 m1.2 b1.6 b2.5 b

Accounts Receivable

1.4 b1.9 b2.5 b3.2 b3.9 b

Prepaid Expenses

309.2 m280.6 m250.6 m279.5 m390.4 m

Current Assets

2.7 b3.6 b4.3 b6 b9.3 b
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018


942 m1.1 b1.2 b1.8 b1.1 b1.1 b2 b1.9 b2.1 b

Accounts Receivable

926.4 m1.1 b1.1 b1.2 b1.3 b1.3 b1.4 b1.6 b1.5 b

Prepaid Expenses

311 m330.3 m311.9 m306.6 m543.9 m281.6 m447.6 m438.2 m469.9 m


469.9 m
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

(232.2 m)(262.7 m)(47.4 m)179.6 m127.5 m

Depreciation and Amortization

369.4 m448.3 m525.8 m632.2 m752.6 m

Accounts Payable

(29 m)160 m254 m50 m308.2 m

Cash From Operating Activities

875.5 m1.2 b1.6 b2.2 b2.7 b
USDQ1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018

Net Income

4.1 m(852 k)(25.2 m)38.8 m229.6 m(37.3 m)(9.2 m)17.7 m51.4 m

Depreciation and Amortization

127.9 m131.7 m134.2 m132.8 m149.4 m169.3 m185.1 m192.3 m187.5 m

Accounts Payable

(239.1 m)193.8 m57.6 m(286.2 m)(46.7 m)57.8 m(301.2 m)187 m74.5 m

Cash From Operating Activities

730.9 m304.4 m117.9 m1.1 b250.7 m154.3 m1.2 b331.3 m125.8 m
USDY, 2018


389 x


33.5 x


41.6 x


419.2 k


0.2 x


0.1 x

Financial Leverage

2.2 x
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Salesforce Operating Metrics

Salesforce's Customers was reported to be 150 k in Jul, 2017.
FY, 2015FY, 2016FY, 2017Jul, 2017

Average Daily Transactions

2.30 b5 b




150 k150 k150 k150 k

Daily Data Connections

100 m
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Salesforce Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
CQuotient, LLC (f.k.a. CQuotient, Inc.)
Demandware E-Commerce (Shanghai) Limited Information Technology (Shanghai) Co., Ltd.
ExactTarget SAS
Kerensen Consulting.
SFDC France Data Centre SARL
SFDC Germany Data Centre GmbH
SteelBrick GmbH Germany GmbH Hong Kong Ltd.
DimDim Software Private Limited
SFDC Ireland Limited Israel Ltd.
SFDC Luxembourg SARL
Demandware B.V.
Demandware Netherlands Co B.V. Singapore Pte. Ltd
Demandware S.L. Sàrl Taiwan Limited
Buddy Media (UK) Limited
Heroku, Inc.
Unity&Variety, Inc.
Kerensen Consulting Belgium SPRL Canada Corporation
Demandware SARL France
Demandware GmbH
ExactTarget GmbH
Acertis Cloud Private Limited
SFDC (EMEA) Limited
SFDC International Limited
Implisit Insights Ltd
Demandware K.K
Kerensen Maroc SARL AU
salesforce Systems Spain, S.L.
Brighter Option Ltd.
ExactTarget Limited EMEA Limited
SFDC EMEA Data Centre Limited
Buddy Media, LLC
Demandware, LLC (f.k.a. Demandware, Inc.)
Demandware Securities, LLC (f.k.a. Demandware Securities Corp.)
DimDim Inc.
ExactTarget, LLC (f.k.a. ExactTarget, Inc.)
Heywire, Inc.
iGoDigital, Inc.
RelateIQ LLC
Rypple, Inc.
Salesforce Communications, LLC
Steelbrick, LLC (f.k.a. Steelbrick, Inc.)
Demandware Australia Pty Limited
ExactTarget Pty. Ltd.
SFDC Australia Pty. Ltd.
Demandware S.r.l.
Kerensen Consulting Italy S.r.l Italy S.r.l
Kabushiki Kaisha
SFDC Mexico S. de R.L. de C.V.
Demandware Equipment Co B.V.
ExactTarget Pte. Ltd.
SFDC Sweden A.B.
Demandware UK Limited
Kerensen Consulting UK Limited
Steelbrick Limited
BeyondCore, LLC
Clipboard, LLC.
CloudConnect, LLC
Coolan, Inc.
CoTweet, Inc.
EdgeSpring, LLC
ExactTarget Brazil Holding Company, LLC
iGoDigital Holdings, LLC
Quip, LLC
salesforce Holdings, LLC, LLC
Salesforce Ventures LLC
SFDC 50 Fremont LLC
SFDC Holding Co.
Spinback, LLC
Tempo AI, Inc.
Tomax, LLC (f.k.a. Tomax Corporation)
Demandware Hong Kong Limited India Private Limited
Tomax India Software Private Limited
Kerensen Consulting Israel Ltd.
Mined Analytics Ltd.
Sforcesystems Korea Limited
SFDC Netherlands B.V.
Demandware Pte. Ltd
Demandware AB
ExactTarget A.B.
Implisit, Inc.
Little Ohana, LLC
Krux Digital, LLC
Krux Digital UK, LLC
Metamind, Inc.
My Salesforce LLC
Tappinstone Inc. (d.b.a.
Toopher, Inc.
Twin Prime, Inc.
Salesforce Tecnologia Ltda. (fka ExactTarget Tecnologia, Ltda.)
CloudCraze (115)March 13, 2018
Attic Labs January 08, 2018
Sequence January 25, 2017
Twin Prime December 14, 2016
Krux (183)October 03, 2016$800 m
gravitytank September 30, 2016
HeyWire September 07, 2016
BeyondCore August 15, 2016$110 m
Quip (44)August 01, 2016$750 m
Coolan (18)July 21, 2016
Demandware June 01, 2016$2.86 b
Implisit (15)May 09, 2016
MetaMind April 04, 2016$32.80 m
Salesforce MetaMind (22)April 04, 2016$32.80 m
PredictionIO February 19, 2016
YOUR SL January 22, 2016
SteelBrick (163)December 23, 2015$360 m
MinHash December 14, 2015
AKTA September 02, 2015
Kerensen Consulting July 31, 2015$24.20 m
Tempo AI May 29, 2015
Toopher April 01, 2015
Relate iq July 11, 2014$390 m
EdgeSpring June 07, 2013
ExactTarget June 04, 2013$2.50 b
Clipboard May 09, 2013
EntropySoft February 06, 2013
Prior Knowledge November 23, 2012
GoInstant July 09, 2012
ChoicePass June 18, 2012
Salesforce Buddy Media June 04, 2012$689 m
Stypi May 01, 2012
Rypple December 15, 2011
Model Metrics November 14, 2011 September 21, 2011
Navajo Systems August 26, 2011
Salesforce Radian6 March 30, 2011$326 m
Manymoon January 31, 2011
Dimdim January 05, 2011
Etacts December 20, 2010
Heroku December 08, 2010$250 m
Activa Live September 23, 2010
Sitemasher May 27, 2010
Jigsaw April 21, 2010$142 m
Informavores December 30, 2009
GroupSwim December 10, 2009
InStranet August 18, 2008$31.50 m
Koral Technologies April 09, 2007
Kieden August 21, 2006
Sendia April 10, 2006
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Salesforce News and Updates

Augmented reality is shaping the future of finance

GUEST: Augmented reality is already entering everyday life. Based on the ubiquitous smartphone, it’s appearing in consumer oriented applications including games, finance and entertainment. In business, cloud access sets AR users free from hardware, and allows businesses to link the data-crunching po…

What Do Salesforce and Trader Joe's Have in Common? They Ask Their Customers This 1 Simple Question

Want to do more business with your customers? Ask them how.

U.S. Homeland Security Agency Taps Salesforce to Better Manage Border Activities

The move will help the U.S. Department of Homeland Security “modernize its recruiting process” and “manage border activities.”

Dropbox, Salesforce announce strategic partnership

Users of the platforms will be able to better collaborate and connect with the strategic partnership. The post Dropbox, Salesforce announce strategic partnership appeared first on Computer Business Review.

ONC leaders call for fewer regulations, not more

As the agency works to advance an array of big projects, ONC is also focused on reducing documentation and quality reporting burdens for providers.

NIH, experts warn healthcare pros to stay vigilant to thwart hackers

Leaders from Allscripts, NIH, Albany Medical Center and others offered a sobering look at cyberattack risks, calling for bigger budgets and a security-first culture.
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