TrustEngine (also known as Sales Boomerang) is a company that develops automated borrower intelligence systems. It offers a Sales Boomerang that notifies mortgage lenders when a customer is ready for a loan; a Borrower Intelligence Platform, a performance marketing solution for mortgage lenders that drives superior funnel performance; and Mortgage Coach, an advice engine that optimizes Mortgage Coach Total Cost Analysis (TCA). The company serves banks, credit unions, and mortgage-landing industries.