Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
Kent, GB
Size (employees)
5,269 (est)+3%
Saga was founded in 1951 and is headquartered in Kent, GB
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Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street FOLKESTONE
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Saga Financials and Metrics

Saga Financials

Saga's revenue was reported to be £871.30 m in FY, 2017 which is a 9.5% decrease from the previous period.

Revenue (FY, 2017)

871.3 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

448.6 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

157.3 m

Market capitalization (2-Oct-2017)

2.1 b

Closing share price (2-Oct-2017)


Cash (1-Mar-2018)

108.7 m
Saga's current market capitalization is £2.1 b.
GBPFY, 2014FY, 2015FY, 2016FY, 2017


944 m900.5 m963.2 m871.3 m

Revenue growth, %


Cost of goods sold

593.3 m525.1 m544.2 m422.7 m

Gross profit

350.7 m375.4 m419 m448.6 m
GBPFY, 2014FY, 2015FY, 2016FY, 2017


151.3 m198.8 m106.5 m108.7 m

Accounts Receivable

160.2 m127.7 m188 m198.7 m


4.8 m5.3 m4.9 m5.6 m

Current Assets

2 b415.5 m299.4 m313 m
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

127.9 m86.4 m148.1 m157.3 m

Cash From Operating Activities

174.1 m155.3 m150.4 m138.5 m

Dividends Paid

20 m2.1 b70.4 m86.1 m

Cash From Financing Activities

(469.7 m)(69 m)(215.5 m)(161.8 m)
GBPY, 2017


167.3 k

Financial Leverage

2.3 x
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Saga News and Updates

The Stormy Daniels Saga Shows How Vulnerable Trump Is To Blackmail

The administration’s unwillingness to disclose their sordid pasts has compromised national security.

Total War Saga: Thrones of Britannia hands-on: The Fighting Irish

Sega recently unveiled a new type of Total War game, Total War Saga: Thrones of Britannia, as the latest in a long-running series of strategy titles for the PC. I played it, and it combines real-time combat with a metal-layer of strategy and diplomacy. Total War Saga: Thrones of Britannia will focus…

Good News, Bad News: The Saga Of The Ford F-150

XL Hybrids' bolt in plug-in hybrid conversion can increase fuel economy for the Ford F-150 by as much as 50%. But a new lawsuit alleges diesel powered Ford Super Duty pickups emit up to 50 times as much more pollutants than allowed by state and federal regulations.

Candy Crush Saga: 2.73 billion downloads in five years and still counting

Candy Crush Saga is the most popular mobile game in the U.S. after a dramatic comeback in the third quarter. As the mobile game crossed its fifth anniversary this week, its tally has crossed 2.73 billion sugary downloads. In the third quarter that ended September 30, the match-3 game generated more …

10 Sneaker Collabs That Define Extra Butter’s Decade in Business

Here’s what the retailer’s art director Bernie Gross had to say about these 10 must-have looks.

Norwegian Firm Signs Deal For 2 Gigawatt Solar Project In Iran

At a time when the future of the Iran nuclear deal seems uncertain, European companies are pushing forward with renewable energy cooperation with the Middle East country.
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