Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
Company Growth (employees)
Kent, GB
Size (employees)
5,147 (est)+6%
Saga was founded in 1951 and is headquartered in Kent, GB

Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street FOLKESTONE

Saga Data and Metrics

Saga Financial Metrics

Saga's revenue was reported to be £871.3 m in FY, 2017 which is a 10% decrease from the previous period.

Revenue (FY, 2017)

871.3 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

448.6 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

157.3 m

Market capitalization (24-Jul-2017)

2.3 b

Closing share price (24-Jul-2017)


Cash (31-Jan-2017)

108.7 m
Saga's current market capitalization is £2.3 b.
GBPFY, 2016FY, 2017


963.2 m871.3 m

Revenue growth, %


Cost of goods sold

544.2 m422.7 m

Gross profit

419 m448.6 m

Gross profit Margin, %


Pre tax profit

176.2 m193.3 m

Net Income

148.1 m157.3 m
GBPFY, 2016FY, 2017


106.5 m108.7 m

Accounts Receivable

188 m198.7 m

Current Assets

299.4 m313 m


915.4 m847 m


1.5 b1.5 b

Total Assets

2.8 b2.7 b

Accounts Payable

104.3 m182.5 m

Current Liabilities

342.4 m350 m

Total Liabilities

1.7 b1.5 b

Retained Earnings

70.5 m71.2 m

Total Equity

1.1 b1.2 b

Financial Leverage

2.5 x2.3 x
GBPFY, 2016FY, 2017

Cash From Operating Activities

150.4 m138.5 m

Cash From Financing Activities

(215.5 m)(161.8 m)

Income Taxes Paid

(28.1 m)(36 m)
GBPY, 2017


169.3 k

Financial Leverage

2.3 x

Saga Market Value History

Traffic Overview of Saga

Saga Online and Social Media Presence

Saga News and Updates

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What a Saga! Dividends are up but shares are down

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Bubble Witch 3 Saga launches for mobile and Facebook

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Saga Company Life and Culture

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