Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
Company Growth (employees)
Kent, GB
Size (employees)
5,147 (est)+6%
Saga was founded in 1951 and is headquartered in Kent, GB

Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street FOLKESTONE

Saga Financials and Metrics

Saga Financials

Saga's revenue was reported to be £871.3 m in FY, 2017 which is a 10% decrease from the previous period.

Revenue (FY, 2017)

871.3 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

448.6 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

157.3 m

Market capitalization (18-Oct-2017)

2.2 b

Closing share price (18-Oct-2017)


Cash (31-Jan-2017)

108.7 m
Saga's current market capitalization is £2.2 b.
GBPFY, 2016FY, 2017


963.2 m871.3 m

Revenue growth, %


Cost of goods sold

544.2 m422.7 m

Gross profit

419 m448.6 m
GBPFY, 2016FY, 2017


106.5 m108.7 m

Accounts Receivable

188 m198.7 m

Current Assets

299.4 m313 m


915.4 m847 m
GBPFY, 2016FY, 2017

Cash From Operating Activities

150.4 m138.5 m

Cash From Financing Activities

(215.5 m)(161.8 m)

Income Taxes Paid

(28.1 m)(36 m)
GBPY, 2017


169.3 k

Financial Leverage

2.3 x
Show all financial metrics

Saga Market Value History

Traffic Overview of Saga

Saga Online and Social Media Presence

Saga News and Updates

French fintech startup raises €2 million, a fintech startup based in Paris, has raised €2 million from angel investors for its online banking platform for entrepreneurs. The fresh round of investment has come from a number of business angels, such as Michaël Benabou, Alain Krzentowski, Didier Rosenberg, and Laurent Dassault. Mu…

L&G has backed an "anti-Wonga" fintech startup founded by an ex-Googler

Legal and General has led a £40m investment into an innovative fintech startup which offers financing loans and savings people's salaries. SalaryFinance was founded by the former boss of Google in the UK, Dan Cobley, along with former banking executives Ashesh Sarkar and Daniel Shakhani and has b…

Saga Cruises expands fleet with Spirit of Adventure

Saga Cruises expands fleet with Spirit of Adventure

Cruise-Loving Over 50s Are Seemingly Immune to the Brexit Effect

The people who were more likely to have voted in favor of Brexit are the ones who are least likely to suffer if it all goes wrong. Another victory for the baby boomer generation. -Patrick Whyte

Sega should revive Panzer Dragoon Saga on PC next

Sega has had a strong 2017. Sonic Mania is excellent, and the publisher had success relaunching games like Vanquish, Bayonetta, and Yakuza. But it needs to do the work to start reclaiming its past, and it should start with what is arguably the best game the company ever made: Panzer Dragoon Saga. In…

This LA Designer Is Making Mink Mules an Essential Indulgence

She even wears them herself when she’s running out for groceries to Whole Foods.
Show more

Saga Company Life and Culture

You may also be interested in