Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
Company Growth (employees)
Kent, GB
Size (employees)
5,147 (est)+6%
Saga was founded in 1951 and is headquartered in Kent, GB

Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street Folkestone

Saga Data and Metrics

Saga Financial Metrics

Saga's revenue was reported to be £963.2 m in FY, 2016
£, GBP

Revenue (FY, 2016)

963.2 m

Gross profit (FY, 2016)

419 m

Gross profit margin (FY, 2016), %


Market capitalization (23-Jun-2017)

2.3 b

Closing share price (23-Jun-2017)

Saga's current market capitalization is £2.3 b.
£, GBPFY, 2016


963.2 m

Cost of goods sold

544.2 m

Gross profit

419 m

Gross profit Margin, %

£, GBPY, 2016


198.2 k

Saga Market Value History

Saga Job Categories

Saga Online and Social Media Presence

Saga News and Updates

Saga Company Life and Culture

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