Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
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Kent, GB
Size (employees)
5,269 (est)+3%
Saga was founded in 1951 and is headquartered in Kent, GB
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Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street FOLKESTONE
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Saga Financials and Metrics

Saga Financials

Saga's revenue was reported to be £871.30 m in FY, 2017 which is a 9.5% decrease from the previous period.

Revenue (FY, 2017)

871.3 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

448.6 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

157.3 m

Market capitalization (31-Oct-2017)

2.1 b

Closing share price (31-Oct-2017)


Cash (31-Jan-2017)

108.7 m
Saga's current market capitalization is £2.1 b.
GBPFY, 2014FY, 2015FY, 2016FY, 2017


944 m900.5 m963.2 m871.3 m

Revenue growth, %


Cost of goods sold

593.3 m525.1 m544.2 m422.7 m

Gross profit

350.7 m375.4 m419 m448.6 m
GBPFY, 2014FY, 2015FY, 2016FY, 2017


151.3 m198.8 m106.5 m108.7 m

Accounts Receivable

160.2 m127.7 m188 m198.7 m


4.8 m5.3 m4.9 m5.6 m

Current Assets

2 b415.5 m299.4 m313 m
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

127.9 m86.4 m148.1 m157.3 m

Cash From Operating Activities

174.1 m155.3 m150.4 m138.5 m

Dividends Paid

20 m2.1 b70.4 m86.1 m

Cash From Financing Activities

(469.7 m)(69 m)(215.5 m)(161.8 m)
GBPY, 2017


167.3 k

Financial Leverage

2.3 x
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Saga News and Updates

What We Can Learn from Climbing's Bullying Saga

Pro climber Joe Kinder lost his job for harassing fellow pro Sasha DiGiulian on Instagram. Where do we go from here?

The Ongoing Saga of Michael Cohen Tops This Week's Internet News

President Trump's personal lawyer continued to dominate the news last week. Here's why.

All you need to celebrate Star Wars Day in the UK

"May the 4th be with you".  It's May 4th and that can only mean one thing....Star Wars Day.  The first known use of "May the 4th" goes back to 1979, when Margaret Tatcher's team ordered a half-page newspaper advertisement to celebrate her becoming the first woman prime minister in the UK. The mess…

Candy Crush is still a beast, helping King hit a quarterly revenue record

The gaming community may be abuzz about Epic’s Fortnite on mobile, but King’s Candy Crush Saga and Candy Crush Soda Saga continue to satisfy players’ sweet tooth — and parent company Activision Blizzard’s bank account. The company said today in its earnings report that King’s revenue hit its highest…
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