Saga is a name that everyone knows when it comes to services for people in or approaching retirement. We're a trusted brand with a reputation for high-quality service (no offshore call centres or automated response systems for us) based on an intimate understanding of our customers. We are still based in Folkestone where we opened our first hotel in 1951 – even though there are now more than 20,000 staff.

Our first 30 years were focused on travel and then in the 80s we launched Saga Magazine and developed home and car insurance and financial services which was followed by private medical and travel insurance in the 90s, along with the launch of our own cruise ship operation. We entered the homecare sector in 2008.

Saga's divisions all focus on the specific needs and wishes of our customer group. By gaining an insight into our customers, we are better able to understand their needs and so identify products to meet those needs – from a new home insurance product to a South American cruise. We then work with both external providers and our own in-house suppliers to design and develop tailored products and service

The strength of the Saga brand provides the Group with the potential to expand into other business areas as opportunities present themselves and customer needs change - we are building or piloting new businesses in private domiciliary care, legal services, wealth management and aspirational retirement living – our first village is called Wadswick Green, created in partnership with a startup called Rangeford.

We have over 2.5 million customers and a database of 10.5 million over-50s across our businesses.
Company Growth (employees)
Kent, GB
Size (employees)
5,269 (est)+3%
Saga was founded in 1951 and is headquartered in Kent, GB

Saga Office Locations

Saga has an office in Kent
Kent, GB (HQ)
Enbrook Park, Sandgate High Street FOLKESTONE

Saga Financials and Metrics

Saga Financials

Saga's revenue was reported to be £871.3 m in FY, 2017 which is a 10% decrease from the previous period.

Revenue (FY, 2017)

871.3 m

Revenue growth (FY, 2016 - FY, 2017), %


Gross profit (FY, 2017)

448.6 m

Gross profit margin (FY, 2017), %


Net income (FY, 2017)

157.3 m

Market capitalization (31-Oct-2017)

2.1 b

Closing share price (31-Oct-2017)


Cash (31-Jan-2017)

108.7 m
Saga's current market capitalization is £2.1 b.
GBPFY, 2016FY, 2017


963.2 m871.3 m

Revenue growth, %


Cost of goods sold

544.2 m422.7 m

Gross profit

419 m448.6 m
GBPFY, 2016FY, 2017


106.5 m108.7 m

Accounts Receivable

188 m198.7 m

Current Assets

299.4 m313 m


915.4 m847 m
GBPFY, 2016FY, 2017

Cash From Operating Activities

150.4 m138.5 m

Cash From Financing Activities

(215.5 m)(161.8 m)

Income Taxes Paid

(28.1 m)(36 m)
GBPY, 2017


167.3 k

Financial Leverage

2.3 x
Show all financial metrics

Saga Market Value History

Saga's Web-traffic and Trends

Saga Online and Social Media Presence

Saga News and Updates

Candy Crush Saga: 2.73 billion downloads in five years and still counting

Candy Crush Saga is the most popular mobile game in the U.S. after a dramatic comeback in the third quarter. As the mobile game crossed its fifth anniversary this week, its tally has crossed 2.73 billion sugary downloads. In the third quarter that ended September 30, the match-3 game generated more …

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Here’s what the retailer’s art director Bernie Gross had to say about these 10 must-have looks.

Norwegian Firm Signs Deal For 2 Gigawatt Solar Project In Iran

At a time when the future of the Iran nuclear deal seems uncertain, European companies are pushing forward with renewable energy cooperation with the Middle East country.

Will Millennials Boost the Fur Trade?

Millennial-friendly megabrands like Gucci are going fur-free, but the $40 billion global fur industry is working hard to reinvent itself for a new generation of consumers.

Typhoon Lan lashed Tokyo on the weekend, but didn’t put a dent in election turnout

Super Typhoon Lan, a Category-4 equivalent hurricane, wreaked havoc across Japan’s main island over the weekend, just as people went to the polls to vote…

An old-fashioned pension Saga – firm to plug shortfall by capping payouts

Holiday and insurance firm Saga, which provides a range of services to the over-50s, is mulling plans to water down staff pension benefits in an attempt to keep its retirement scheme open. By reducing payouts, the FTSE 250 firm hopes to plug a £19m shortfall in its final salary scheme. Saga is…
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Saga Company Life and Culture

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