OverviewSuggest Edit

SafeGraph is a company that provides points-of-interest (POI) data, business listings, and store visitor insights data for commercial places. It delivers business listing and building footprint datasets that cover retail chains, shopping malls, convenience stores, airports, and more, as well as store visitor analytics, foot-traffic counts, and demographic insights data for POI. The company caters to advertising, store visit attribution, retail, real estate, geospatial, financial services, consulting, and other markets.

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Employees (est.) (Feb 2021)71(+11%)
Cybersecurity ratingCMore

Key People/Management at SafeGraph

Auren Hoffman

Auren Hoffman

CEO and Founder
Evan Barry

Evan Barry

VP of Marketing
Felix Cheung

Felix Cheung

VP of Engineering
Jason Cook

Jason Cook

VP of Sales and Customer Success
Lauren Spiegel

Lauren Spiegel

VP of Product
Jonathan Wolf

Jonathan Wolf

VP of Partnerships
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SafeGraph Office Locations

SafeGraph has offices in Denver and New York
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SafeGraph Financials and Metrics

Summary Metrics

Founding Date


SafeGraph total Funding

$16 m

SafeGraph latest funding size

$16 m

Time since last funding

4 years ago

SafeGraph investors

SafeGraph's latest funding round in April 2017 was reported to be $16 m. In total, SafeGraph has raised $16 m
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SafeGraph Operating Metrics

Jan, 2019Feb, 2019Mar, 2019Apr, 2019May, 2019Jun, 2019Jul, 2019Aug, 2019

POI Dataset

4.68 m4.77 m4.78 m4.68 m4.78 m4.80 m4.82 m4.82 m

Net POI Dataset Additions

91.48 k4.64 k-95.53 k97.53 k18.12 k24.20 k792

New Tracking Brands

455 108 381 133 160 205 79 393

Tracking Brands

5.25 k
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SafeGraph Cybersecurity Score

Cybersecurity ratingPremium dataset



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SafeGraph Online and Social Media Presence

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SafeGraph News and Updates

How to Set Goals You Can Achieve

The fewer the goals, the easier it is to optimize decisions.

The One Habit You Need to Pick Up to Simplify Your Life

Don't fall into the trap of doing something just because society says you should

This Simple Technique Will Make You a Much Better Negotiator

Always leave money on the table.

Super creepy Thanksgiving study comes with extra helping of smartphone surveillance

It's that time of the year again when Americans come together with friends and relatives to share a hearty meal and not think about the world falling apart around them. Or, alternatively, to argue about the different politicians responsible for the crumbling state of our society and planet.  What …

SafeGraph Blogs

Why the famous Peter Thiel interview question is so predictive

Most people think their views are heretical when they are in fact mainstream.You learn this when you ask Peter Thiel’s favorite interview question to job candidates: “What important truth do very few people agree with you on?”The Thiel question (which can be described as “what is a heretical view yo…

De-clutter Your Maps With Simple Outlier Filtering

Outliers in datasets are controversial. Are they bad or are they trying to tell you something? Is it an artifact (also sometimes called “contamination”) or an important anomaly? Should you ignore them or make them the target of your focus?Outliers are particularly evident (and problematic ) when vis…

Using SafeGraph Polygons to Estimate Point-Of-Interest Square Footage

Areas inferred from SafeGraph correlate with government datasets as high as 0.89For a working demonstration showing how to calculate square footage from SafeGraph Geometry polygons, see this Python Jupyter Co-Lab notebook.We analyzed the public records (food-license permits) from 4 different major A…

SafeGraph featured on Mapscaping: A Podcast For the Geospatial Community

The challenges of building geospatial truthsets.SafeGraph was the featured guest of Mapscaping on November 20, 2019We were humbled to have SafeGraph’s Ryan Fox Squire as the featured guest on Mapscaping. We are huge fans of Mapscaping. If you aren’t a listener, you should be! Checkout @MapScaping's …

Do Republican Counties Drink More Than Democrat Voting Counties?

Divided by politics, united by beerWe’ll explore whether alcohol spend at the county-level predicts voting behavior by analyzing open government datasets. Through this process, we’ll also demonstrate the difficulties data scientists face when joining and linking open datasets (and SafeGraph’s upcomi…

Safegraph’s Data on Brick-And-Mortar Customer Demographics Is the Most Accurate and Comprehensive…

Safegraph’s Data on Brick-And-Mortar Customer Demographics Is the Most Accurate and Comprehensive in the WorldSafeGraph Patterns data is a treasure trove of customer demographic insights waiting to be unlocked.These charts, generated from SafeGraph Patterns data, show that customers of Target are mo…
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SafeGraph Frequently Asked Questions

  • When was SafeGraph founded?

    SafeGraph was founded in 2016.

  • Who are SafeGraph key executives?

    SafeGraph's key executives are Auren Hoffman, Evan Barry and Felix Cheung.

  • How many employees does SafeGraph have?

    SafeGraph has 71 employees.

  • Who are SafeGraph competitors?

    Competitors of SafeGraph include AirSage, Factual and Cuebiq.

  • Where are SafeGraph offices?

    SafeGraph has offices in Denver and New York.

  • How many offices does SafeGraph have?

    SafeGraph has 2 offices.