OverviewSuggest Edit

SafeGraph is a company that provides points-of-interest (POI) data, business listings, and store visitor insights data for commercial places. It delivers business listing and building footprint datasets that cover retail chains, shopping malls, convenience stores, airports, as well as store visitor analytics, foot-traffic counts, and demographic insights data for POI. The company caters to advertising, store visit attribution, retail, real estate, geospatial, financial services, consulting, and other markets.
HQDenver, CO, US
Employee Ratings4.4

Latest Updates

Employees (est.) (Aug 2022)106(-11%)
Job Openings3
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Key People/Management at SafeGraph

Auren Hoffman

Auren Hoffman

Chief Executive Officer and Founder
Evan Barry

Evan Barry

Vice President of Marketing
Felix Cheung

Felix Cheung

Vice President of Engineering
Mike Bergen

Mike Bergen

Vice President of Public Sector
Jonathan Wolf

Jonathan Wolf

Head of Data Cloud Network Strategy
Jason Cook

Jason Cook

Senior Vice President of Revenue
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SafeGraph Office Locations

SafeGraph has an office in Denver
Denver, CO, US (HQ)
1624 Market St #226
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SafeGraph Financials and Metrics

Summary Metrics

Founding Date


SafeGraph total Funding

$61 m

SafeGraph latest funding size

$45 m

Time since last funding

a year ago

SafeGraph investors

SafeGraph's latest funding round in March 2021 was reported to be $45 m. In total, SafeGraph has raised $61 m. SafeGraph's latest valuation is reported to be $458.9 m.
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SafeGraph Revenue

Market valuation

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SafeGraph Operating Metrics

Jan, 2019Feb, 2019Mar, 2019Apr, 2019May, 2019Jun, 2019Jul, 2019Aug, 2019

POI Dataset

4.68 m4.77 m4.78 m4.68 m4.78 m4.8 m4.82 m4.82 m

Net POI Dataset Additions

91.48 k4.64 k-95.53 k97.53 k18.12 k24.2 k792

New Tracking Brands


Tracking Brands

5.25 k

SafeGraph Online and Social Media Presence

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SafeGraph News and Updates

SafeGraph Partners with PredictHQ to Drive Greater Location Intelligence

Demand intelligence powered by geospatial data DENVER, July 7, 2022 /PRNewswire/ -- SafeGraph, a data company that specializes in providing high quality data on places, has announced today an official partnership with PredictHQ, the demand intelligence company. PredictHQ customers will...

Location data broker SafeGraph stops selling information on visits to abortion providers

The Supreme Court is poised to reverse the Roe v. Wade ruling that gives people a constitutional right to abortion, a leaked opinion shows.

SafeGraph Launches Market's First Places-Based Transaction Dataset

SafeGraph - the global leader in high-quality data on physical places - announced the launch of their brand new Spend dataset, providing insights into credit and debit card transactions at individual points of interest (POIs) throughout the United States. Organizations rely on SafeGraph for hyper-ac…

SafeGraph Announces Official Partnership with Tyler Technologies

DENVER, June 22, 2021 /PRNewswire/ -- SafeGraph, a data company that specializes in providing high quality data on places, has announced today an official partnership with Tyler Technologies, the largest provider of integrated software and technology services to the public sector. Through...

Location data startup SafeGraph – backed by Peter Thiel – used this pitch deck to win $45 million in funding

Summary List PlacementSafeGraph, the business-to-business startup helping companies make the most of location data, just raised $45 million in a Series B funding round led by Sapphire Ventures. The round was also backed by existing investors, including billionaire tech investor Peter Thiel.  Found…

Aiming to become the definitive source for location data, SafeGraph raises $45M

While there are plenty of companies selling data about physical locations, SafeGraph CEO Auren Hoffman said his startup is “one of the few companies to sell this data to data science teams.” For the most part, location data has traditionally been sold to marketers, and Hoffman said, “In the marketin…
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SafeGraph Blogs

Why the famous Peter Thiel interview question is so predictive

Most people think their views are heretical when they are in fact mainstream.You learn this when you ask Peter Thiel’s favorite interview question to job candidates: “What important truth do very few people agree with you on?”The Thiel question (which can be described as “what is a heretical view yo…

De-clutter Your Maps With Simple Outlier Filtering

Outliers in datasets are controversial. Are they bad or are they trying to tell you something? Is it an artifact (also sometimes called “contamination”) or an important anomaly? Should you ignore them or make them the target of your focus?Outliers are particularly evident (and problematic ) when vis…

Using SafeGraph Polygons to Estimate Point-Of-Interest Square Footage

Areas inferred from SafeGraph correlate with government datasets as high as 0.89For a working demonstration showing how to calculate square footage from SafeGraph Geometry polygons, see this Python Jupyter Co-Lab notebook.We analyzed the public records (food-license permits) from 4 different major A…

SafeGraph featured on Mapscaping: A Podcast For the Geospatial Community

The challenges of building geospatial truthsets.SafeGraph was the featured guest of Mapscaping on November 20, 2019We were humbled to have SafeGraph’s Ryan Fox Squire as the featured guest on Mapscaping. We are huge fans of Mapscaping. If you aren’t a listener, you should be! Checkout @MapScaping's …

Do Republican Counties Drink More Than Democrat Voting Counties?

Divided by politics, united by beerWe’ll explore whether alcohol spend at the county-level predicts voting behavior by analyzing open government datasets. Through this process, we’ll also demonstrate the difficulties data scientists face when joining and linking open datasets (and SafeGraph’s upcomi…

Safegraph’s Data on Brick-And-Mortar Customer Demographics Is the Most Accurate and Comprehensive…

Safegraph’s Data on Brick-And-Mortar Customer Demographics Is the Most Accurate and Comprehensive in the WorldSafeGraph Patterns data is a treasure trove of customer demographic insights waiting to be unlocked.These charts, generated from SafeGraph Patterns data, show that customers of Target are mo…
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SafeGraph Frequently Asked Questions

  • When was SafeGraph founded?

    SafeGraph was founded in 2016.

  • Who are SafeGraph key executives?

    SafeGraph's key executives are Auren Hoffman, Evan Barry and Felix Cheung.

  • How many employees does SafeGraph have?

    SafeGraph has 106 employees.

  • Who are SafeGraph competitors?

    Competitors of SafeGraph include Foursquare, FlyBuy and CARTO.

  • Where is SafeGraph headquarters?

    SafeGraph headquarters is located at 1624 Market St #226, Denver.

  • Where are SafeGraph offices?

    SafeGraph has an office in Denver.

  • How many offices does SafeGraph have?

    SafeGraph has 1 office.