OverviewSuggest Edit

Ruhnn operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags.

TypePublic
Founded2016
Websiteruhnn.com

Latest Updates

Employees (est.) (Jun 2019)971
Revenue (FY, 2020)$183 M(-83%)
Share Price (Apr 2021)$3.4
Cybersecurity ratingBMore

Key People/Management at Ruhnn

Min Feng

Min Feng

Founder and Chairman
Lei Sun

Lei Sun

Founder, Director and Chief Executive Officer
Chao Shen

Chao Shen

Founder and Director
Ke Cheng

Ke Cheng

Director and Chief Operating Officer
Shangzhen Li

Shangzhen Li

Director and Vice President
Junhong Qi

Junhong Qi

Independent Director
Show more

Ruhnn Financials and Metrics

Ruhnn Revenue

Embed Graph
View revenue for all periods
Ruhnn's revenue was reported to be $183.01 m in FY, 2020
USD

Revenue (FY, 2020)

183.0m

Gross profit (FY, 2020)

(623.1m)

Gross profit margin (FY, 2020), %

(340.5%)

Net income (FY, 2020)

(97.8m)

EBIT (FY, 2020)

(117.5m)

Market capitalization (20-Apr-2021)

279.4m

Closing stock price (20-Apr-2021)

3.4

Cash (31-Mar-2020)

101.5m

EV

179.4m
Ruhnn's current market capitalization is $279.4 m.
CNYFY, 2017FY, 2018FY, 2019FY, 2020

Revenue

577.9m947.6m1.1b183.0m

Revenue growth, %

64%15%

Cost of goods sold

365.2m643.4m751.4m806.1m

Gross profit

212.7m304.2m342.0m(623.1m)
CNYFY, 2018FY, 2019FY, 2020

Cash

9.7m90.0m101.5m

Accounts Receivable

6.2m29.4m8.5m

Prepaid Expenses

30.3m33.0m37.3m

Inventories

320.4m220.2m20.6m
CNYFY, 2017FY, 2018FY, 2019FY, 2020

Net Income

(40.1m)(90.0m)(84.9m)(13.1m)

Depreciation and Amortization

751.7k2.3m6.5m31.3m

Inventories

16.0k

Accounts Payable

68.7m4.2m4.5m4.7m
Show all financial metrics

Ruhnn Operating Metrics

Ruhnn's Orders was reported to be 7 m in FY, 2019.
FY, 2017Q3, 2018FY, 2018Q3, 2019FY, 2019

Brands

1847166501632

Gross Merchandise Volume

¥1.24 b¥1.61 b¥1.94 b¥1.78 b¥2.86 b

Orders

5.1 m6.2 m7.5 m5.7 m7 m

Third Party Operated Stores

7628138
Show all operating metrics

Ruhnn Acquisitions / Subsidiaries

Company NameDateDeal Size
Hangzhou Dayi E-commerce Co. Ltd.
Hangzhou Da Yi E-commerce Co. Ltd.
Hangzhou Hanli E-commerce Co. Ltd.
Hangzhou Hanyi E-commerce Co. Ltd.
Hangzhou Sijiu E-commerce Co. Ltd.
Hangzhou Weimai Cultural Creative Co. Ltd.
Hangzhou Wuhan E-commerce Co. Ltd.
Hangzhou Yihan Technology Co., Ltd.
Ruhnn Cultural Communication Co. Ltd.
Ruhnn (HonKong) Ltd.
Show more

Ruhnn Revenue Breakdown

Embed Graph

Ruhnn revenue breakdown by business segment: 13.8% from Service revenue, 5.8% from Other product sales, 9.1% from Cosmetics and 71.3% from Apparel

Ruhnn Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

Ruhnn Online and Social Media Presence

Embed Graph

Ruhnn News and Updates

Ruhnn Sets Record Date for Dissemination of Transaction Statement for "Going Private" Transaction

HANGZHOU, China, March 10, 2021 /PRNewswire/ -- Ruhnn Holding Limited ("ruhnn" or the "Company") (NASDAQ: RUHN), a leading internet key opinion leader ("KOL") facilitator in China, today announced that it has set March 10, 2021 as the record date for the dissemination of Rule 13e-3...

Ruhnn Special Committee Retains Financial Advisor and Legal Counsel

HANGZHOU, China, Dec. 1, 2020 /PRNewswire/ -- Ruhnn Holding Limited ("ruhnn" or the "Company") (NASDAQ: RUHN), a leading internet key opinion leader ("KOL") facilitator in China, today announced that the independent special committee (the "Special Committee") of the Company's Board of...

Ruhnn Announces Receipt of Preliminary Non-Binding "Going Private" Proposal

HANGZHOU, China, Nov. 25, 2020 /PRNewswire/ -- Ruhnn Holding Limited ("ruhnn" or the "Company") (NASDAQ: RUHN), a leading internet key opinion leader ("KOL") facilitator in China, today announced that its board of directors (the "Board") has received a preliminary non-binding proposal...

Ruhnn Announces Second Quarter of Fiscal Year 2021 Unaudited Financial Results

HANGZHOU, China, Nov. 23, 2020 (GLOBE NEWSWIRE) -- Ruhnn Holding Limited (“ruhnn” or the “Company”) (NASDAQ: RUHN), a leading internet key opinion leader (“KOL”) facilitator in China, today announced its unaudited financial results for the second quarter of fiscal year 2021 ended September 30, 202…

Ruhnn to Report Second Quarter of Fiscal Year 2021 Financial Results on Monday, November 23, 2020

HANGZHOU, China, Nov. 17, 2020 /PRNewswire/ -- Ruhnn Holding Limited ("ruhnn" or the "Company") (NASDAQ: RUHN), a leading internet key opinion leader ("KOL") facilitator in China, today announced that it will report its second quarter of fiscal year 2021 unaudited financial results on...

Ruhnn Announces Change of Auditor

HANGZHOU, China, Nov. 17, 2020 /PRNewswire/ -- Ruhnn Holding Limited ("ruhnn" or the "Company") (NASDAQ: RUHN), a leading internet key opinion leader ("KOL") facilitator in China, today announced the appointment of KPMG Huazhen LLP ("KPMG") as the Company's independent registered public...
Show more

Ruhnn Frequently Asked Questions

  • When was Ruhnn founded?

    Ruhnn was founded in 2016.

  • Who are Ruhnn key executives?

    Ruhnn's key executives are Min Feng, Lei Sun and Chao Shen.

  • How many employees does Ruhnn have?

    Ruhnn has 971 employees.

  • What is Ruhnn revenue?

    Latest Ruhnn annual revenue is $183 m.

  • What is Ruhnn revenue per employee?

    Latest Ruhnn revenue per employee is $188.5 k.

  • Who are Ruhnn competitors?

    Competitors of Ruhnn include Printfly, Wolf & Badger and Baiwancang.