Roq.ad

    OverviewSuggest Edit

    As Europe’s cross-device marketing graph provider, Roq.ad is dedicated to cracking today’s key contemporary marketing challenges arising from multi-device ownership and fragmented consumer identities. Roq.ad makes Digital Marketing more effective and leverages the advertising power of any kind of consumer device – smartphones, tablets, laptops, IoT devices. We enable advertisers to tailor their communication by targeting users across all of their devices and adapting all advertising efforts to everyone’s unique user journey. The core goal is to arm marketers with the specific knowledge and tools required to overcome these challenges and achieve their business objectives. Hence why Roq.ad has been relentlessly advocating the mantra: target people, not devices, since its inception in early 2015.

    TypePrivate
    Founded2015
    HQBerlin, DEMap
    Websiteroq.ad
    Employee Ratings3More
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    Recent NewsAll News

    Latest Updates

    Employees (est.) (Jan 2021)11(-8%)
    Cybersecurity ratingBMore

    Key People/Management at Roq.ad

    Carsten Frien

    Carsten Frien

    Co-Founder & CEO
    Bartek Bogacki

    Bartek Bogacki

    Co-Founder & CTO
    Luke Piepiora

    Luke Piepiora

    Head of Engineering
    Kevin Mullen

    Kevin Mullen

    Managing Director, North America
    Gabriela Gutiérrez

    Gabriela Gutiérrez

    Head of Finance & HR
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    Roq.ad Office Locations

    Roq.ad has offices in Berlin, Hamburg, Palo Alto and Vilnius
    Berlin, DE (HQ)
    Taubenstraße 26/4th floor
    Hamburg, DE
    Große Bleichen 21
    Vilnius, LT
    Arklių g. 18c
    Palo Alto, CA, US
    950 Page Mill Rd
    Show all (4)

    Roq.ad Financials and Metrics

    Summary Metrics

    Founding Date

    		2015

    Time since last funding

    		6 years ago

    Roq.ad investors

    		Astutia Ventures
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    Roq.ad Cybersecurity Score

    Cybersecurity ratingPremium dataset

    B

    85/100

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    Roq.ad Online and Social Media Presence

    Roq.ad's Trends

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    Roq.ad Blogs

    December 08, 2020

    Some thoughts on the imminent departure of our old friend the third-party cookie

    by Kevin Mullen TL; DR I might be slightly sentimental about the departure of the third-party cookie as it has been a significant feature in the web and AdTech for years. I sympathize with companies whose business model will be or has been disrupted, but at the same time I’m terribly excited about t…
    August 31, 2020

    Will closing the door on IDFA open the door to Ad Fraud?

    By Kevin Mullen / Managing Director / roq.ad Is Apple concerned with fraud detection in iOS14 or not? Put in another way, are they aware of significant ad fraud blindspots in the upcoming iOS and planned discouragement of IDFA? I started to think about the issue because an adtech noob friend asked m…
    June 03, 2020

    A world without cookies (it’s not as bad as it sounds)

    upcoming “crumbling of the (third party) cookie” or “the death of the cookie,” or the “post-cookie world,” however you want to call it, is significant, and all parties in eCommerce and online advertising must prepare for big changes in the next two years. The post A world without cookies (it’s not …
    May 18, 2020

    Collaborating for a common good: TCF v2.0

    Roq.ad was an early adopter of the Transparency and Consent Framework (TCF), which was created to help all parties to display and manage digital advertising and develop targeted content complying with the the European Union’s (EU) General Data Protection Regulation (GDPR) and Privacy Directive (e…
    February 28, 2020

    Perspectives on cookie-less future

    Every day while scrolling on social media or reading news, we see articles about cookie-less future and its impact on the advertising industry. Even more often we find questions about how the business will look like and what should be done ASAP.  We decided to ask our colleagues to share their opini…
    January 31, 2020

    Team Event 2020

    This week we had our annual Kickoff Event in Poznan, Poland. It involved team workshop, discussions about the future, sport activities, tasty food and some drinks:) Now we are energized and motivated for the whole year and are ready to implement all our ambitious plans in life! Stay tuned for more n…
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     Roq.ad Frequently Asked Questions

    • When was Roq.ad founded?

      Roq.ad was founded in 2015.

    • Who are Roq.ad key executives?

      Roq.ad's key executives are Carsten Frien, Bartek Bogacki and Luke Piepiora.

    • How many employees does Roq.ad have?

      Roq.ad has 11 employees.

    • Who are Roq.ad competitors?

      Competitors of Roq.ad include Amperity, Netcore Solutions and Bidnamic.

    • Where is Roq.ad headquarters?

      Roq.ad headquarters is located at Taubenstraße 26/4th floor, Berlin.

    • Where are Roq.ad offices?

      Roq.ad has offices in Berlin, Hamburg, Palo Alto and Vilnius.

    • How many offices does Roq.ad have?

      Roq.ad has 4 offices.