The company’s SDK enables mobile developers to instantly push code level changes to live apps without the need to release a new version through the app store or wait for end users to update their app, shortening the entire development cycle. The ability to push fixes and contain bugs in real time minimizes and prevents negative user experience, bad app store reviews, app uninstalls and lost revenue. Rollout’s SDK does not require modifying existing app code, has no performance penalty and installs in minutes. To date, more than 4,500 developers use Rollout in more than 400 apps, running on over 50 million devices. Clients include Jet, Upwork, Intuit, Musical.ly, Badoo, ask.fm, Glow, My Heritage, and GrabTaxi, among many others.