OverviewSuggest Edit

Rocky Brands is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin. The Company operates its business through three segments: Wholesale, Retail and Military. Its outdoor product lines consist of footwear, apparel and accessory items marketed to outdoor enthusiasts engaged in activities, such as hunting, fishing, camping or hiking.

TypePublic
Founded1932
HQNelsonville, US
Websiterockybrands.com

Locations

Rocky Brands is headquartered in
Nelsonville, United States

Location Map

Latest Updates

Employees (est.) (Dec 2019)1,899(-8%)
Job Openings13
Revenue (FY, 2019)$270.4 M(+8%)
Share Price (Oct 2020)$25.3
Cybersecurity ratingCMore

Key People/Management at Rocky Brands

Mike Brooks

Mike Brooks

Chairman of the Board
Jason Brooks

Jason Brooks

President, Chief Executive Officer
Jason S. Brooks

Jason S. Brooks

President, Chief Executive Officer
Thomas Robertson

Thomas Robertson

Executive Vice President, Chief Financial Officer
Richard Simms

Richard Simms

President of Operations
David Dixon

David Dixon

President, Manufacturing/Sourcing Operations
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Rocky Brands Office Locations

Rocky Brands has offices in Nelsonville and Logan
Nelsonville, US (HQ)
39 E Canal St
Logan, US
37601 Rocky Boots Way
Show all (2)

Rocky Brands Financials and Metrics

Rocky Brands Revenue

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Rocky Brands's revenue was reported to be $270.41 m in FY, 2019
USD

Revenue (Q2, 2020)

56.2m

Gross profit (Q2, 2020)

19.5m

Gross profit margin (Q2, 2020), %

34.6%

Net income (Q2, 2020)

2.4m

EBIT (Q2, 2020)

3.1m

Market capitalization (23-Oct-2020)

184.8m

Closing stock price (23-Oct-2020)

25.3

Cash (30-Jun-2020)

25.8m

EV

159.9m
Rocky Brands's current market capitalization is $184.8 m.
Annual
USDFY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Revenue

244.9m286.2m269.3m260.3m253.2m252.7m270.4m

Revenue growth, %

17%(6%)(3%)(3%)

Cost of goods sold

161.3m189.9m180.4m183.5m172.4m165.7m172.7m

Gross profit

83.5m96.4m88.9m76.7m80.8m87.0m97.7m
Quarterly
USDQ3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020

Revenue

64.7m61.4m119.6m65.9m65.9m62.0m67.2m55.7m56.2m

Cost of goods sold

45.2m40.4m79.1m43.5m43.0m40.5m42.2m36.4m36.7m

Gross profit

19.5m21.0m40.5m22.4m23.0m21.4m25.0m19.3m19.5m

Gross profit Margin, %

30%34%34%34%35%35%37%35%35%
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Cash

3.7m4.0m4.2m4.6m3.4m4.5m3.7m10.2m15.5m

Accounts Receivable

45.0m44.6m325.9k476.5k583.5k688.3k45.0m43.3m45.6m

Prepaid Expenses

2.6m2.1m2.2m1.9m3.0m

Inventories

65.0m67.2m78.2m85.2m77.0m69.2m65.6m72.8m76.7m
Annual
USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Net Income

8.3m8.9m7.4m9.8m6.6m(2.1m)9.6m14.6m17.5m

Depreciation and Amortization

5.7m5.8m6.3m6.9m7.2m7.7m6.5m5.4m5.0m

Inventories

6.2m2.2m(9.8m)(7.1m)8.2m7.8m4.0m(7.2m)(3.9m)

Accounts Payable

(2.9m)3.8m(4.8m)4.0m(6.0m)2.3m1.4m61.0k456.0k
USDQ2, 2011

Financial Leverage

1.7 x
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Rocky Brands Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

Rocky Brands Revenue Breakdown

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Rocky Brands revenue breakdown by business segment: 65.8% from Wholesale, 15.1% from Military and 19.1% from Retail

Rocky Brands Online and Social Media Presence

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Rocky Brands News and Updates

Upscale Sneaker Brand Creative Recreation Acquired by Rocky Brands

Rocky Brands President Jason Brooks previously told Footwear News that they hope to expand the company outside the U.S. in the coming years.

Rocky Brands Frequently Asked Questions

  • When was Rocky Brands founded?

    Rocky Brands was founded in 1932.

  • Who are Rocky Brands key executives?

    Rocky Brands's key executives are Mike Brooks, Jason Brooks and Jason S. Brooks.

  • How many employees does Rocky Brands have?

    Rocky Brands has 1,899 employees.

  • What is Rocky Brands revenue?

    Latest Rocky Brands annual revenue is $270.4 m.

  • What is Rocky Brands revenue per employee?

    Latest Rocky Brands revenue per employee is $142.4 k.

  • Who are Rocky Brands competitors?

    Competitors of Rocky Brands include Geox, L.L.Bean and Wildberries.

  • Where is Rocky Brands headquarters?

    Rocky Brands headquarters is located at 39 E Canal St, Nelsonville.

  • Where are Rocky Brands offices?

    Rocky Brands has offices in Nelsonville and Logan.

  • How many offices does Rocky Brands have?

    Rocky Brands has 2 offices.