Rocky Brands is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin. The Company operates its business through three segments: Wholesale, Retail and Military. Its outdoor product lines consist of footwear, apparel and accessory items marketed to outdoor enthusiasts engaged in activities, such as hunting, fishing, camping or hiking.