Rockets of Awesome

OverviewSuggest Edit

Rockets of Awesome, operated by Launch Kids, is a direct-to-consumer kids apparel company. It designs and sells clothes for kids. The company offers sweaters, sweatshirts, dresses and trousers, outerwear and swimwear for boys and girls.
HQNew York, NY, US
Employee Ratings4.5

Latest Updates

Employees (est.) (Sept 2021)32(+4%)
Cybersecurity ratingBMore
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Key People/Management at Rockets of Awesome

Rachel Blumenthal

Rachel Blumenthal

Founder and CEO
Anneke Jong

Anneke Jong

Josh Stewart

Josh Stewart

Chief Technology Officer
Macy Macaskill

Macy Macaskill

SVP, Finance, Planning and Accounting
Devina Foley

Devina Foley

SVP Merchandising, Design and Product Development
Scott Turner

Scott Turner

SVP Marketing and Customer
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Rockets of Awesome Office Locations

Rockets of Awesome has an office in New York
New York, NY, US (HQ)
133 5th Ave
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Rockets of Awesome Financials and Metrics

Summary Metrics

Founding Date


Rockets of Awesome total Funding

$52.5 m

Rockets of Awesome latest funding size

$3.5 m

Time since last funding

5 months ago

Rockets of Awesome investors

Rockets of Awesome's latest funding round in May 2021 was reported to be $3.5 m. In total, Rockets of Awesome has raised $52.5 m
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Rockets of Awesome Cybersecurity Score

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Rockets of Awesome Online and Social Media Presence

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Rockets of Awesome Company Culture

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Rockets of Awesome News and Updates

The trendy kids’ brand Rockets of Awesome is the latest DTC to stumble

The clothing startup is laying off about half its staff and closing its only brick-and-mortar store. The kids’ apparel brand Rockets of Awesome is laying off about half of its staff and is shuttering its New York store, according to new reporting from The Wall Street Journal.Read Full Story

Kids clothing retailer Rockets of Awesome nabs former Walmart e-commerce exec for SVP role

At Rockets of Awesome, Turner will be a senior vice president responsible for digital and marketing. He'll report to founder Rachel Blumenthal, who's been building the business beyond the clothing subscription platform that it started as.

Foot Locker, Inc. Announces Strategic Partnership with Rockets of Awesome

NEW YORK, Feb. 26, 2019 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL) ("Foot Locker") through its subsidiary announces that it has made a $12.5 million minority investment in Launch Kids, Inc., d/b/a Rockets of Awesome, a New York City-based children's apparel company ("Rockets of...

Foot Locker kicks in $12.5M to put Rockets of Awesome into a new orbit

The mall brand appears to be taking on a new role as a kind of VC fund. Foot Locker, the heritage sneaker retailer best known for populating American malls, appears to be taking on a new role as a kind of VC fund for innovative new startups. Earlier this year, the company poured $100 million in GOAT…

Rockets of Awesome Blogs

We Turned 8 Awesome Pieces into 2 Weeks of Spring Break Outfits!

Comfy, colorful, mix-and-matchable kids' looks for travel, touristy stuff, and everything in-between.

Hey, New York… Rockets of Awesome is Here to Stay!

It started as a summer experiment. Then we found ourselves staying open through 2019… Now we’re super-excited to...

My Holiday Gift Edit: Rajni Jacques

Fashion director and mom of two Rajni on her ultimate gift edit, plus the go-to outfit getting her through party season.

My Holiday Gift Edit: Jenn Falik

Seasoned style and beauty expert Jenn knows where all the coolest gifts on the Internet are hiding!

My Holiday Gift Edit: Claire Olshan of DADA Daily

The creator of haute healthy snack brand DADA Daily shares the It-jacket she's wishing for, and her super-chill approach to party prepping.

Big News! Rockets of Awesome is Available at Kids Foot Locker Stores

Introducing five more ways to experience our awesome kids’ clothes in real life...
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Rockets of Awesome Frequently Asked Questions

  • When was Rockets of Awesome founded?

    Rockets of Awesome was founded in 2016.

  • Who are Rockets of Awesome key executives?

    Rockets of Awesome's key executives are Rachel Blumenthal, Anneke Jong and Josh Stewart.

  • How many employees does Rockets of Awesome have?

    Rockets of Awesome has 32 employees.

  • Who are Rockets of Awesome competitors?

    Competitors of Rockets of Awesome include PatPat, Steiff and Rags.

  • Where is Rockets of Awesome headquarters?

    Rockets of Awesome headquarters is located at 133 5th Ave, New York.

  • Where are Rockets of Awesome offices?

    Rockets of Awesome has an office in New York.

  • How many offices does Rockets of Awesome have?

    Rockets of Awesome has 1 office.