Rockets of Awesome

OverviewSuggest Edit

Rockets of Awesome, operated by Launch Kids, is a direct-to-consumer kids apparel company. It designs and sells clothes for kids. The company offers sweaters, sweatshirts, dresses and trousers, outerwear and swimwear for boys and girls.
HQNew York, US
Employee Ratings5

Latest Updates

Employees (est.) (Sept 2020)40(-6%)
Cybersecurity ratingAMore

Key People/Management at Rockets of Awesome

Rachel Blumenthal

Rachel Blumenthal

Founder and CEO
Anneke Jong

Anneke Jong

Josh Stewart

Josh Stewart

Chief Technology Officer
Macy Macaskill

Macy Macaskill

SVP, Finance, Planning and Accounting
Devina Foley

Devina Foley

SVP Merchandising, Design and Product Development
Scott Turner

Scott Turner

SVP Marketing and Customer
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Rockets of Awesome Office Locations

Rockets of Awesome has an office in New York
New York, US (HQ)
133 5th Ave
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Rockets of Awesome Financials and Metrics

Summary Metrics

Founding Date


Rockets of Awesome total Funding

$49 m

Rockets of Awesome latest funding size

$19.50 m

Time since last funding

2 years ago

Rockets of Awesome investors

Rockets of Awesome's latest funding round in February 2019 was reported to be $19.5 m. In total, Rockets of Awesome has raised $49 m
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Rockets of Awesome Cybersecurity Score

Cybersecurity ratingPremium dataset



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Rockets of Awesome Online and Social Media Presence

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Rockets of Awesome News and Updates

The trendy kids’ brand Rockets of Awesome is the latest DTC to stumble

The clothing startup is laying off about half its staff and closing its only brick-and-mortar store. The kids’ apparel brand Rockets of Awesome is laying off about half of its staff and is shuttering its New York store, according to new reporting from The Wall Street Journal.Read Full Story

Kids clothing retailer Rockets of Awesome nabs former Walmart e-commerce exec for SVP role

At Rockets of Awesome, Turner will be a senior vice president responsible for digital and marketing. He'll report to founder Rachel Blumenthal, who's been building the business beyond the clothing subscription platform that it started as.

Foot Locker, Inc. Announces Strategic Partnership with Rockets of Awesome

NEW YORK, Feb. 26, 2019 /PRNewswire/ -- Foot Locker, Inc. (NYSE: FL) ("Foot Locker") through its subsidiary announces that it has made a $12.5 million minority investment in Launch Kids, Inc., d/b/a Rockets of Awesome, a New York City-based children's apparel company ("Rockets of...

Foot Locker kicks in $12.5M to put Rockets of Awesome into a new orbit

The mall brand appears to be taking on a new role as a kind of VC fund. Foot Locker, the heritage sneaker retailer best known for populating American malls, appears to be taking on a new role as a kind of VC fund for innovative new startups. Earlier this year, the company poured $100 million in GOAT…

Rockets of Awesome Blogs

The Awesome News Gift Edit with ARIEL KAYE

Is holiday shopping sending you into a tailspin? You need a little inspiration! In this four-part series, we...

Introducing… DVF x Rockets of Awesome Collection for Kids

Our super-special, super-limited-edition kids' collection with DVF and Rent the Runway is finally here! We got the scoop from our inspiring campaign stars on what confidence means to them...

Talking Periods & Parenting with LOLA Co-founder Jordana Kier

We check tags on clothes and scan ingredients labels at the supermarket – but how much do we...

Best Mom & Kid Styles That Lean into the Lavender Trend

We're loving this season's It color on boots, coats and accessories. It looks awesome on everyone!

The Best Puffer Jackets of the Season for Mom & Kid

We’re so excited to announce that kids’ puffer jackets have landed as part of our brand-new winter collection!...

Meet the NYC Moms Behind 2019’s Must-have Accessory

Our favorite thing about SALT handbag straps is that they look like giant colorful friendship bracelets – but...
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Rockets of Awesome Frequently Asked Questions

  • When was Rockets of Awesome founded?

    Rockets of Awesome was founded in 2016.

  • Who are Rockets of Awesome key executives?

    Rockets of Awesome's key executives are Rachel Blumenthal, Anneke Jong and Josh Stewart.

  • How many employees does Rockets of Awesome have?

    Rockets of Awesome has 40 employees.

  • Who are Rockets of Awesome competitors?

    Competitors of Rockets of Awesome include Rags, The Children's Place and Mac & Mia.

  • Where is Rockets of Awesome headquarters?

    Rockets of Awesome headquarters is located at 133 5th Ave, New York.

  • Where are Rockets of Awesome offices?

    Rockets of Awesome has an office in New York.

  • How many offices does Rockets of Awesome have?

    Rockets of Awesome has 1 office.