Respondology is a company offering a business marketing platform that provides software, web-based applications, and marketing services for monetizing a product or service. The platform is CPC reply-based and scans social posts to identify intent and enable advertisers to reply in real-time. In addition, it develops a product called The Mod that allows individual brands and influencers to weed out toxic, trollish, or spammy comments on Instagram and YouTube, rendering them invisible to most followers.