Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

Company Growth (employees)
Type
Private
HQ
Fuschl Am See, AT
Founded
1987
Size (employees)
14,637 (est)
Red Bull was founded in 1987 and is headquartered in Fuschl am See, AT

Red Bull Office Locations

Red Bull has an office in Fuschl am See
Fuschl am See, AT (HQ)
1 Am Brunnen

Red Bull Financials and Metrics

Summary Metrics

Founding Date

1987

Traffic Overview of Red Bull

Red Bull Online and Social Media Presence

Red Bull Company Life and Culture

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