OverviewSuggest Edit

Red Bull is a company that sells energy drink products. Its flagship product, Red Bull Energy Drink, is widely used by athletes, professionals, university students, and travelers. The company also offers ORGANICS COLA, a line of organic refreshment drinks from ingredients of natural origin.

TypePrivate
Founded1987
HQFuschl am See, AT
Websiteredbull.com
Employee Ratings4.3
Overall CultureA+

Latest Updates

Employees (est.) (Apr 2022)16,478(+2%)
Revenue (Y, 2017)€6.3 B(+5%)
Cybersecurity ratingCMore
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Key People/Management at Red Bull

Dietrich Mateschitz

Dietrich Mateschitz

Founder and Managing Director
Peter Charles

Peter Charles

Managing Director, Red Bull UK
Bernadette McDaid

Bernadette McDaid

Managing Director, Red Bull Originals
Marc Rosenmayr

Marc Rosenmayr

CFO & EVP Finance, Operations & IT, Red Bull North America
Mark Rappaport

Mark Rappaport

EVP & Chief Commercial Officer, Red Bull North America
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Red Bull Office Locations

Red Bull has offices in Fuschl am See, Siezenheim, Santa Monica, Buenos Aires and in 37 other locations
Fuschl am See, AT (HQ)
Am Brunnen 1
Siezenheim, AT
Oberst-Lepperdinger-Straße 11
Buenos Aires, AR
Av. Costanera Rafael Obligado 1221
Alexandria, AU
level 1/55 Doody St
São Paulo, BR
Av. Cidade Jardim, 314 - 1a - Itaim Bibi
Vancouver, CA
Bentall 5, 2300-550 Burrard St
Show all (41)

Red Bull Financials and Metrics

Summary Metrics

Founding Date

1987
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Red Bull Revenue

Red Bull's revenue was reported to be €6.28 b in Y, 2017 which is a 4.2% increase from the previous period.
EUR

Revenue (Y, 2017)

6.3b

Revenue growth (Y, 2016 - Y, 2017), %

4.2%
EURY, 2014Y, 2015Y, 2016Y, 2017

Revenue

5.1b5.9b6.0b6.3b

Revenue growth, %

16%2%4%
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Red Bull Operating Metrics

FY, 2014FY, 2015FY, 2016FY, 2017

Cans Sold

5.61 b5.95 b6.06 b6.3 b

Countries

167171171
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Red Bull Acquisitions / Subsidiaries

Company NameDateDeal Size
Anschutz N.Y. Soccer, Inc.
EHC Red Bull Munchen
Red Bull Air Race Gmbh
Red Bull Austria Pty. Ltd.
Red Bull Canada Ltd
Red Bull Company Limited
Red Bull FZE
Red Bull Media House GmbH
Red Bull New Zealand Limited
Red Bull North America
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Red Bull Cybersecurity Score

Cybersecurity ratingPremium dataset

C

72/100

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Red Bull Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

Red Bull Online and Social Media Presence

Embed Graph

Red Bull Company Culture

  • Overall Culture

    A+

    79/100

  • CEO Rating

    A+

    81/100

  • Compensation

    A

    81/100

  • Diversity

    A-

    77/100

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Red Bull News and Updates

Red Bull Teams Up with Entertainment Company First Friday's Group to Bring Global Competition Red Bull Paper Wings to Baltimore

BALTIMORE, March 3, 2022 /PRNewswire/ -- First Friday's Group (1FG) -- a leading events and entertainment agency in Baltimore, Maryland--- took the Northeast by storm when it announced an event partnership with global energy drink & lifestyle brand Red Bull. The duo teamed up to create...

Singapore Crypto Exchange Bybit Jumps Out Front With Formula One Red Bull Racing Partnership

The deal involves Bybit becoming the “principle team partner” of Red Bull Racing to distribute its growing collection of digital assets and issue fan tokens.

Red Bull Billionaire Grabs $765 Million Dividend in Year of Pandemic

Red Bull Billionaire Grabs $765 Million Dividend in Year of Pandemic

Former Red Bull top executive takes first steps into crypto space with Earth Fund DAO

Gary Smith, former COO of Red Bull, has joined the Earth Fund team as an advisor as they look towards the public listing of their planet-saving token in the next few weeks. Gary Smith, former COO of Red Bull, has joined the Earth Fund team as an advisor as they look towards the public listing of the…

Peak Fintech Business Hub Client Expands Exclusive Distribution Rights to Red Bull Energy Drinks

MONTREAL, Sept. 17, 2021 /PRNewswire/ - Peak Fintech Group Inc. (CSE: PKK) (OTCQX: PKKFF) ("Peak" or the "Company"), an innovative Fintech service provider and manager of the Cubeler Business Hub, today announced that snack foods and soft drinks distributor and Business Hub member, Xiamen...

Armor All® Announces Global Partnership With Red Bull Racing Honda

Armor All® Becomes Official Auto Cleaning & Care Partner in Deal Designed to Expand Brand Awareness and Grow Consumer Engagement Internationally ST. LOUIS, April 16, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today announced a...
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Red Bull Frequently Asked Questions

  • When was Red Bull founded?

    Red Bull was founded in 1987.

  • Who are Red Bull key executives?

    Red Bull's key executives are Dietrich Mateschitz, Peter Charles and Bernadette McDaid.

  • How many employees does Red Bull have?

    Red Bull has 16,630 employees.

  • What is Red Bull revenue?

    Latest Red Bull annual revenue is €6.3 b.

  • What is Red Bull revenue per employee?

    Latest Red Bull revenue per employee is €377.8 k.

  • Who are Red Bull competitors?

    Competitors of Red Bull include The Coca-Cola Company, Monster Beverage and PepsiCo.

  • Where is Red Bull headquarters?

    Red Bull headquarters is located at Am Brunnen 1, Fuschl am See.

  • Where are Red Bull offices?

    Red Bull has offices in Fuschl am See, Siezenheim, Santa Monica, Buenos Aires and in 37 other locations.

  • How many offices does Red Bull have?

    Red Bull has 41 offices.