Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

Type
Private
HQ
Fuschl am See, AT
Founded
1987
Employees
12,041 (est)+2%
Red Bull was founded in 1987 and is headquartered in Fuschl am See, AT

Red Bull Locations

Fuschl am See, AT

Red Bull Metrics

Red Bull Summary

Founding Date

1987

Red Bull Online Presence

Red Bull News

Red Bull Company Life

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