OverviewSuggest Edit

Red Bull is a company that sells energy drink products. Its flagship product, Red Bull Energy Drink, is widely used by athletes, professionals, university students, and travelers. The company also offers ORGANICS COLA, a line of organic refreshment drinks from ingredients of natural origin.

TypePrivate
Founded1987
HQFuschl am See, AT
Websiteredbull.com
Overall CultureA+

Latest Updates

Employees (est.) (Jun 2021)15,317
Job Openings16
Revenue (Y, 2017)€6.3 B(+5%)
Cybersecurity ratingCMore

Key People/Management at Red Bull

Dietrich Mateschitz

Dietrich Mateschitz

Founder and Managing Director
Peter Charles

Peter Charles

Managing Director, Red Bull UK
Bernadette McDaid

Bernadette McDaid

Managing Director, Red Bull Originals
Marc Rosenmayr

Marc Rosenmayr

CFO & EVP Finance, Operations & IT, Red Bull North America
Mark Rappaport

Mark Rappaport

EVP & Chief Commercial Officer, Red Bull North America
Show more

Red Bull Office Locations

Red Bull has offices in Fuschl am See, Siezenheim, Santa Monica, Buenos Aires and in 36 other locations
Fuschl am See, AT (HQ)
Am Brunnen 1
Siezenheim, AT
Oberst-Lepperdinger-Straße 11
Buenos Aires, AR
Av. Costanera Rafael Obligado 1221
Alexandria, AU
level 1/55 Doody St
São Paulo, BR
Av. Cidade Jardim, 314 - 1a - Itaim Bibi
Vancouver, CA
Bentall 5, 2300-550 Burrard St
Show all (40)

Red Bull Financials and Metrics

Summary Metrics

Founding Date

1987
Show all financial metrics

Red Bull Revenue

Red Bull's revenue was reported to be €6.28 b in Y, 2017 which is a 4.2% increase from the previous period.
EUR

Revenue (Y, 2017)

6.3b

Revenue growth (Y, 2016 - Y, 2017), %

4.2%
EURY, 2014Y, 2015Y, 2016Y, 2017

Revenue

5.1b5.9b6.0b6.3b

Revenue growth, %

16%2%4%
Show all financial metrics

Red Bull Operating Metrics

FY, 2014FY, 2015FY, 2016FY, 2017

Cans Sold

5.61 b5.95 b6.06 b6.3 b

Countries

167171171
Show all operating metrics

Red Bull Acquisitions / Subsidiaries

Company NameDateDeal Size
Anschutz N.Y. Soccer, Inc.
EHC Red Bull Munchen
Red Bull Air Race Gmbh
Red Bull Austria Pty. Ltd.
Red Bull Canada Ltd
Red Bull Company Limited
Red Bull FZE
Red Bull Media House GmbH
Red Bull New Zealand Limited
Red Bull North America
Show more

Red Bull Cybersecurity Score

Cybersecurity ratingPremium dataset

C

73/100

SecurityScorecard logo

Red Bull Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

Red Bull Online and Social Media Presence

Embed Graph

Red Bull Company Culture

  • Overall Culture

    A+

    80/100

  • CEO Rating

    A+

    83/100

  • Compensation

    A+

    85/100

  • Diversity

    A-

    78/100

Learn more on Comparably

Red Bull News and Updates

Armor All® Announces Global Partnership With Red Bull Racing Honda

Armor All® Becomes Official Auto Cleaning & Care Partner in Deal Designed to Expand Brand Awareness and Grow Consumer Engagement Internationally ST. LOUIS, April 16, 2021 /PRNewswire/ -- Armor All®, a leading brand in high quality auto care products for every car owner, today announced a...

HPE SimpliVity powers Red Bull Racing Honda’s sprint to the edge

Red Bull Racing Honda participates in the Formula One circuit and has been a force in the competitive automotive sport claiming eight world championships as of 2020. The team has HPE on board as an Innovation Partner and relies on HPE SimpliVity to support the team’s activities at the edge – in thi…

Red Bull Racing Honda And Oracle Partner To Elevate Data Analytics In Formula 1

AUSTIN, Texas and MILTON KEYNES, United Kingdom, March 25, 2021 /PRNewswire/ -- Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of...

Red Bull Set To Enter Hydrogen-Class Racer At 2024 LeMans

Red Bull & Team Oreca Racing are set to enter a Hydrogen-class racer at 2024 LeMans as part of the "Mission H24" ACO initiative

Max Park from USA wins first digital Red Bull Rubik's Cube World Cup

LONDON, Nov. 8, 2020 /PRNewswire/ -- The stars of the recent Netflix documentary The Speed Cubers competed head to head yesterday in the first purely digital Red Bull Rubik's Cube World Cup, in a spellbinding final that was watched by tens of thousands on Red Bull's Twitch channel. On...

Honda: Red Bull engine supplier to leave F1 in 2021

Honda has announced it will part ways with Formula One team Red Bull at the end of 2021 after three The post Honda: Red Bull engine supplier to leave F1 in 2021 appeared first on CityAM.
Show more

Red Bull Frequently Asked Questions

  • When was Red Bull founded?

    Red Bull was founded in 1987.

  • Who are Red Bull key executives?

    Red Bull's key executives are Dietrich Mateschitz, Peter Charles and Bernadette McDaid.

  • How many employees does Red Bull have?

    Red Bull has 15,317 employees.

  • What is Red Bull revenue?

    Latest Red Bull annual revenue is €6.3 b.

  • What is Red Bull revenue per employee?

    Latest Red Bull revenue per employee is €410.1 k.

  • Who are Red Bull competitors?

    Competitors of Red Bull include The Coca-Cola Company, Monster Beverage and PepsiCo.

  • Where is Red Bull headquarters?

    Red Bull headquarters is located at Am Brunnen 1, Fuschl am See.

  • Where are Red Bull offices?

    Red Bull has offices in Fuschl am See, Siezenheim, Santa Monica, Buenos Aires and in 36 other locations.

  • How many offices does Red Bull have?

    Red Bull has 40 offices.