OverviewSuggest Edit

Red Bull is a company which sells the Red Bull energy drink. The Сompany also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the Sabai Wine Spritzer. Red Bull is also known for its sponsorship of a range of sporting events and teams.

TypePrivate
Founded1987
HQFuschl am See, AT
Websiteredbull.com
Overall CultureA

Latest Updates

Employees (est.) (Feb 2021)15,096(+2%)
Revenue (Y, 2017)€6.3 B(+5%)
Cybersecurity ratingCMore

Key People/Management at Red Bull

Dietrich Mateschitz

Dietrich Mateschitz

Founder and Managing Director
Brian Owens

Brian Owens

Chief Marketing Officer, EVP
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Red Bull Office Locations

Red Bull has offices in Fuschl am See, Wals-Siezenheim, New York, Santa Monica and in 73 other locations
Fuschl am See, AT (HQ)
1 Am Brunnen
Mumbai, IN
110, Rd Number 11, Jawahar Nagar, Goregaon West
Podgorica, ME
Podgorica
New York, NY, US
New York, NY, USA
Santa Monica, CA, US
1630 Stewart St
Show all (79)

Red Bull Financials and Metrics

Summary Metrics

Founding Date

1987
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Red Bull Revenue

Red Bull's revenue was reported to be €6.28 b in Y, 2017 which is a 4.2% increase from the previous period.
EUR

Revenue (Y, 2017)

6.3b

Revenue growth (Y, 2016 - Y, 2017), %

4.2%
EURY, 2014Y, 2015Y, 2016Y, 2017

Revenue

5.1b5.9b6.0b6.3b

Revenue growth, %

16%2%4%
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Red Bull Operating Metrics

FY, 2014FY, 2015FY, 2016FY, 2017

Cans Sold

5.61 b5.95 b6.06 b6.30 b

Countries

167 171 171
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Red Bull Acquisitions / Subsidiaries

Company NameDateDeal Size
Anschutz N.Y. Soccer, Inc.
EHC Red Bull Munchen
Red Bull Air Race Gmbh
Red Bull Austria Pty. Ltd.
Red Bull Canada Ltd
Red Bull Company Limited
Red Bull FZE
Red Bull Media House GmbH
Red Bull New Zealand Limited
Red Bull North America
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Red Bull Cybersecurity Score

Cybersecurity ratingPremium dataset

C

72/100

SecurityScorecard logo

Red Bull Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

50-59

out of 100

CSRHub logo

Red Bull Online and Social Media Presence

Embed Graph

Red Bull Company Culture

  • Overall Culture

    A

    80/100

  • CEO Rating

    A+

    82/100

  • Compensation

    A+

    85/100

  • Diversity

    A-

    78/100

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Red Bull News and Updates

Red Bull Set To Enter Hydrogen-Class Racer At 2024 LeMans

Red Bull & Team Oreca Racing are set to enter a Hydrogen-class racer at 2024 LeMans as part of the "Mission H24" ACO initiative

Max Park from USA wins first digital Red Bull Rubik's Cube World Cup

LONDON, Nov. 8, 2020 /PRNewswire/ -- The stars of the recent Netflix documentary The Speed Cubers competed head to head yesterday in the first purely digital Red Bull Rubik's Cube World Cup, in a spellbinding final that was watched by tens of thousands on Red Bull's Twitch channel. On...

Honda: Red Bull engine supplier to leave F1 in 2021

Honda has announced it will part ways with Formula One team Red Bull at the end of 2021 after three The post Honda: Red Bull engine supplier to leave F1 in 2021 appeared first on CityAM.

How Much Power Does It Take to Do the Red Bull 400 Hill Run?

400 meters. A 37-degree incline. Turns out humans are capable of superhuman power outputs—if only for a short time.

Marketing shakeup at Red Bull after Black Lives Matter controversy

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 1. I'm Tanya Dua, a senior advertising reporter at Business Insider, filling in for my colleague Lauren Johnson while she's away this week. Subscribe here to get this newsletter in your inbox every weekday. Send me feedba…

HondaJet Elite Delivered to Red Bull Formula 1 Racing Team Scuderia AlphaTauri

GREENSBORO, N.C., Sept. 8, 2020 /PRNewswire/ -- Honda Aircraft Company announced today that it has delivered the HondaJet Elite to the Red Bull Formula 1 racing teams, Scuderia AlphaTauri. Red Bull recently began using the HondaJet Elite to transport their team during the Italian Grand...
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Red Bull Frequently Asked Questions

  • When was Red Bull founded?

    Red Bull was founded in 1987.

  • Who are Red Bull key executives?

    Red Bull's key executives are Dietrich Mateschitz and Brian Owens.

  • How many employees does Red Bull have?

    Red Bull has 15,096 employees.

  • What is Red Bull revenue?

    Latest Red Bull annual revenue is €6.3 b.

  • What is Red Bull revenue per employee?

    Latest Red Bull revenue per employee is €416.1 k.

  • Who are Red Bull competitors?

    Competitors of Red Bull include The Coca-Cola Company, Monster Beverage and PepsiCo.

  • Where is Red Bull headquarters?

    Red Bull headquarters is located at 1 Am Brunnen, Fuschl am See.

  • Where are Red Bull offices?

    Red Bull has offices in Fuschl am See, Wals-Siezenheim, New York, Santa Monica and in 73 other locations.

  • How many offices does Red Bull have?

    Red Bull has 79 offices.