Red Bull

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

Company Growth (employees)
Fuschl Am See, AT
Size (employees)
14,488 (est)
Red Bull was founded in 1987 and is headquartered in Fuschl am See, AT

Red Bull Office Locations

Red Bull has an office in Fuschl am See
Fuschl am See, AT (HQ)
1 Am Brunnen

Red Bull Data and Metrics

Summary Metrics

Founding Date


Traffic Overview of Red Bull

Red Bull Online and Social Media Presence

Red Bull News and Updates

Loji wants to make it easier to arrange plans with friends in iMessage

 Loji, which is competing in the Battlefield competition at TechCrunch Disrupt New York, wants to bring much-used information and snippets of the web into iMessage conversations without forcing users to leave the app. Read More

Snapchat rolls out a trio of new ad products using its lenses and geofilters

 In an effort to further differentiate itself from rival Facebook, Snapchat this morning expanded its ad offerings lineup with three new products that take advantage of its already popular lenses and geofilters. The company is debuting a handful of new products, including World Lenses, Audience Lens…

A startup that built its business on Snapchat is going all in on Instagram with DJ Khaled's help (SNAP, FB)

The startup Naritiv built its business connecting brands to Snapchat influencers Now it wants to launch a media brand – WeBuyGold – focused on ephemeral music content It's ditching Snapchat for Instagram, where it believes it can more quickly find an audience Not too long…

Tera turns 5 and celebrates with new content

Forget about Red Bull. For its big birthday, Tera gives you wings. The massively multiplayer online role-playing game game Tera is celebrating its fifth anniversary in North America. The action-based PC game came out in the region on May 1 2012 and now has 26 million registered players around the wo…

Dodge Makes a Car So Powerful, It Can Do Wheelies

The 2018 Dodge Challenger SRT Demon also runs the fastest quarter mile ever. The post Dodge Makes a Car So Powerful, It Can Do Wheelies appeared first on WIRED.

E-sports coaching app gets $6 million, because that’s the world we live in now

 Dojo Madness, a Berlin-based startup that sells analytics and coaching tools to casual and professional online gamers, has raised $6 million in a new round of financing. Read More
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Red Bull Company Life and Culture

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