OverviewSuggest Edit

Unlock the full potential of your videos. Emotions drive behaviour. Using webcams, we measure how people feel as they watch video content, enabling marketers to confidently target optimised content to the right audiences.
TypePrivate
Founded2007
HQLondon, GB
Websiterealeyesit.com
Employee Ratings3.7

Latest Updates

Employees (est.) (Jun 2020)70(-2%)
Revenue (FY, 2018)£3.7 M(+20%)
Cybersecurity ratingBMore

Key People/Management at Realeyes

Mihkel Jäätma

Mihkel Jäätma

CEO & Co-founder
Joseph Zahtila

Joseph Zahtila

Chief Revenue Officer
Martin Salo

Martin Salo

CPO
Elnar Hajiyev

Elnar Hajiyev

CTO
Barry Coleman

Barry Coleman

COO
Charlie Rowan

Charlie Rowan

CFO
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Realeyes Office Locations

Realeyes has offices in London, Newburyport, New York, Budapest and in 1 other location
London, GB (HQ)
151 Wardour St, Soho
New York, NY, US
1412 Broadway
Newburyport, MA, US
5 Water St
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Realeyes Financials and Metrics

Summary Metrics

Founding Date

2007

Realeyes total Funding

$37.5 m

Realeyes latest funding size

$12.40 m

Time since last funding

2 years ago

Realeyes investors

Realeyes's latest funding round in June 2019 was reported to be $12.4 m. In total, Realeyes has raised $37.5 m
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Realeyes Revenue

Realeyes's revenue was reported to be £3.73 m in FY, 2018
GBP

Revenue (FY, 2018)

3.7m

Net income (FY, 2018)

(2.6m)

EBIT (FY, 2018)

(2.5m)

Cash (31-Dec-2018)

324.3k
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

771.6k2.2m2.7m3.1m3.7m

Revenue growth, %

Cost of goods sold

352.6k518.8k551.4k1.1m

Gross profit

419.0k1.7m2.1m2.0m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

589.1k467.9k2.5m2.1m324.3k

Accounts Receivable

287.4k430.5k1.2m458.5k629.3k

Current Assets

988.1k1.3m4.0m2.8m1.2m

PP&E

62.9k41.1k26.9k71.0k81.5k
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(1.2m)(769.1k)(1.1m)(2.4m)

Income Taxes Paid

(23.5k)
GBPFY, 2014

Financial Leverage

1.1 x
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Realeyes Cybersecurity Score

Cybersecurity ratingPremium dataset

B

81/100

SecurityScorecard logo

Realeyes Online and Social Media Presence

Embed Graph

Realeyes News and Updates

NordicNinja VC invests in Realeyes

Investment to support new product development Investment to support new product development

Realeyes raises $12.4 million to help brands detect emotion using AI on facial expressions

Realeyes helps brands such as AT&T, Mars, Hershey's, and Coca-Cola gauge human emotions using consumers' smartphone cameras.

Artificial Intelligence- Emotional Recognition Market Excellent Growth by 2023| Comprehensive Study on Key Players: Microsoft, Softbank, Realeyes, INTRAface

Artificial Intelligence- Emotional Recognition Market Latest Developments by Type, by End-Users/Application, by Region - Forecast and Business Outlook Posted via Industry Today. Follow us on Twitter @IndustryToday

Realeyes, which uses AI and a front-facing camera to read viewers’ emotions, raises $16.2M

One of the more interesting applications of AI to the world of advertising and marketing has been in how it’s being used to help measure and ultimately shape campaigns. Now, a company providing the technology to do that has raised a round both to expand its business in adtech as well as to tackle ne…

Realeyes Blogs

Radically Boost Video Attention by Using a Happy-Frame Thumbnail

The internet has drastically reduced barriers to the distribution of videos through a variety of online video platforms such as YouTube, Netflix and Bilibili. According to Business Insider, by 2021,...

What Can Emotion Analytics Do for Me? A Look at Creative Testing

With video projected to account for 79% of all internet traffic by 2020, brands are looking for the best tools to create high-performing content confidently. 

Could You Swear That It’s a Great Ad?

It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from Scottish...

Advertising Attention Prediction Tool Wins ‘BIG Innovation Award’

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting attention from advertising creative. PreView  competed along...

Advertising Attention Prediction Tool Wins 'BIG Innovation Award'

We’re excited to announce we won the 2021 BIG Innovation Awards from Business Intelligence Group for PreView, our tool for measuring human response and predicting attention from advertising creative. PreView  competed along with organizations from across the globe. 

Video – How CMOs Can Save $20 Million On $100 Million Ad Spend

Can a CMO instantly save $20 million on a $100 million video ad spend? The definitive answer is yes, most can. That level of waste (or potential gain) is common among large brands, and it boils down to the power (or weakness)...
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Realeyes Frequently Asked Questions

  • When was Realeyes founded?

    Realeyes was founded in 2007.

  • Who are Realeyes key executives?

    Realeyes's key executives are Mihkel Jäätma, Joseph Zahtila and Martin Salo.

  • How many employees does Realeyes have?

    Realeyes has 70 employees.

  • What is Realeyes revenue?

    Latest Realeyes annual revenue is £3.7 m.

  • What is Realeyes revenue per employee?

    Latest Realeyes revenue per employee is £53.3 k.

  • Who are Realeyes competitors?

    Competitors of Realeyes include Sinema Films, Bit Kitchen and FUTURE 58.

  • Where is Realeyes headquarters?

    Realeyes headquarters is located at 151 Wardour St, Soho, London.

  • Where are Realeyes offices?

    Realeyes has offices in London, Newburyport, New York, Budapest and in 1 other location.

  • How many offices does Realeyes have?

    Realeyes has 5 offices.