OverviewSuggest Edit

Unlock the full potential of your videos. Emotions drive behaviour. Using webcams, we measure how people feel as they watch video content, enabling marketers to confidently target optimised content to the right audiences.
TypePrivate
Founded2007
HQLondon, GB
Websiterealeyesit.com
Employee Ratings4

Latest Updates

Employees (est.) (Jun 2020)70(-2%)
Revenue (FY, 2018)£3.7 M(+20%)
Cybersecurity ratingAMore
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Key People/Management at Realeyes

Mihkel Jäätma

Mihkel Jäätma

Chief Executive Officer
Dave Fall

Dave Fall

Chief Product Officer
Elnar Hajiyev

Elnar Hajiyev

Co-founder and Chief Technology Officer
Martin Salo

Martin Salo

Chief Product Officer and Co-founder
Barry Coleman

Barry Coleman

Chief Operating Officer
Charlie Rowan

Charlie Rowan

Chief Financial Officer
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Realeyes Office Locations

Realeyes has offices in London, Newburyport, New York, Budapest and in 2 other locations
London, GB (HQ)
151 Wardour St, Soho
Minato City, JP
1-chōme-13-1 Nishishinbashi
Yokohama, JP
Sumiyoshicho, Naka Ward
New York, NY, US
1412 Broadway
Newburyport, MA, US
5 Water St
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Realeyes Financials and Metrics

Summary Metrics

Founding Date

2007

Realeyes total Funding

$37.5 m

Realeyes latest funding size

$12.4 m

Time since last funding

3 years ago

Realeyes investors

Realeyes's latest funding round in June 2019 was reported to be $12.4 m. In total, Realeyes has raised $37.5 m
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Realeyes Revenue

Realeyes's revenue was reported to be £3.73 m in FY, 2018
GBP

Revenue (FY, 2018)

3.7m

Net income (FY, 2018)

(2.6m)

EBIT (FY, 2018)

(2.5m)

Cash (31-Dec-2018)

324.3k
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

771.6k2.2m2.7m3.1m3.7m

Revenue growth, %

Cost of goods sold

352.6k518.8k551.4k1.1m

Gross profit

419.0k1.7m2.1m2.0m
GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

589.1k467.9k2.5m2.1m324.3k

Accounts Receivable

287.4k430.5k1.2m458.5k629.3k

Current Assets

988.1k1.3m4.0m2.8m1.2m

PP&E

62.9k41.1k26.9k71.0k81.5k
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(1.2m)(769.1k)(1.1m)(2.4m)

Income Taxes Paid

(23.5k)
GBPFY, 2014

Financial Leverage

1.1 x
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Realeyes Cybersecurity Score

Cybersecurity ratingPremium dataset

A

90/100

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Realeyes Online and Social Media Presence

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Realeyes News and Updates

Realeyes Announces Attention Data API for Predicting In-Market Outcomes of Video Advertising

API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok API Unlocks Creative Performance Testing at Scale On Digital Platforms Like YouTube, Facebook and TikTok

NordicNinja VC invests in Realeyes

Investment to support new product development Investment to support new product development

Realeyes raises $12.4 million to help brands detect emotion using AI on facial expressions

Realeyes helps brands such as AT&T, Mars, Hershey's, and Coca-Cola gauge human emotions using consumers' smartphone cameras.

Artificial Intelligence- Emotional Recognition Market Excellent Growth by 2023| Comprehensive Study on Key Players: Microsoft, Softbank, Realeyes, INTRAface

Artificial Intelligence- Emotional Recognition Market Latest Developments by Type, by End-Users/Application, by Region - Forecast and Business Outlook Posted via Industry Today. Follow us on Twitter @IndustryToday

Realeyes, which uses AI and a front-facing camera to read viewers’ emotions, raises $16.2M

One of the more interesting applications of AI to the world of advertising and marketing has been in how it’s being used to help measure and ultimately shape campaigns. Now, a company providing the technology to do that has raised a round both to expand its business in adtech as well as to tackle ne…

Realeyes Blogs

The CMO Guide: Improving Media Efficiency Through Creative Attention

Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market video creative intelligence can combine with in-market TV attention measurement to drive better business outcomes.

Optimizing for Attention Drives Brand Lift

Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift. The post Optimizing for Attention Drives Brand Lift appeared first on Realeyes.

Halloween Is an Untapped Opportunity for Candy Brand Advertising Online

This past weekend, a sizeable portion of the world began celebrating Halloween. And while the pandemic is still a constant threat, the availability of vaccines means this Halloween will be... The post Halloween Is an Untapped Opportunity for Candy Brand Advertising Online appeared first on Realeyes.

Former Google Exec Dave Fall joins Realeyes as Chief Product Officer

We are excited to announce that Dave Fall has joined Realeyes as Chief Product Officer He will lead Realeyes’ overall product strategy and operations, including its PreView creative intelligence software... The post Former Google Exec Dave Fall joins Realeyes as Chief Product Officer appeared first …

Mars Leads the Way on CPG Measurement

Pre-testing, the online surveys and polls that ask people their impressions of ads, rarely tell the whole story and often can tell the wrong story. Monitoring and analyzing viewers’ facial... The post Mars Leads the Way on CPG Measurement appeared first on Realeyes.

Realeyes Presentation at the ARF [WATCH]

As our VP of marketing Max Kalehoff wrote in his recent Forbes piece, the growing attention to attention is great for the advertising industry. That’s why he was excited to... The post Realeyes Presentation at the ARF [WATCH] appeared first on Realeyes.
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Realeyes Frequently Asked Questions

  • When was Realeyes founded?

    Realeyes was founded in 2007.

  • Who are Realeyes key executives?

    Realeyes's key executives are Mihkel Jäätma, Dave Fall and Elnar Hajiyev.

  • How many employees does Realeyes have?

    Realeyes has 70 employees.

  • What is Realeyes revenue?

    Latest Realeyes annual revenue is £3.7 m.

  • What is Realeyes revenue per employee?

    Latest Realeyes revenue per employee is £53.3 k.

  • Who are Realeyes competitors?

    Competitors of Realeyes include Diagonal View, Cox and Video Production Associates.

  • Where is Realeyes headquarters?

    Realeyes headquarters is located at 151 Wardour St, Soho, London.

  • Where are Realeyes offices?

    Realeyes has offices in London, Newburyport, New York, Budapest and in 2 other locations.

  • How many offices does Realeyes have?

    Realeyes has 6 offices.