Raya CX (RAYA Customer Experience, formerly known as RAYA Contact Center) is a business process outsourcing (BPO) and contact center outsourcing (CCO) service provider. It offers customer experience management, seat rental solutions, back-office, and digital services. The company caters to born-digital, retail and ecommerce, automotive, banking services, games, healthcare, travel and leisure, white goods, media and communication, and government service industries.