In October 2016, Rare Carat launched as “Kayak for Diamonds” in Forbes. The company has quickly found itself at the forefront of consumer innovation in the jewelry industry, leveraging cutting-edge technology in artificial intelligence, data science, and virtual reality. Rare Carat has partnered with major online and offline retailers, grown to over 20 employees, and has powered a half-million diamond searches by users. Rare Carat was also named in the top fifty of 10,000 startups in the IBM Global Entrepreneurship Program.