Rapala VMC engages in manufacturing, sourcing, and distributing fishing tackle products internationally. The Company operates in two segments, Group Products and Third Party Products. It offers fishing tackle equipment, including fishing lures and baits, fishing hooks, fishing lines, fishing accessories, and fishing related knives and tools. Rapala VMC also provides products for winter sports and other non-fishing businesses, products for hunting, outdoor, and winter sports, as well as ice augers and auger blades, and cross country skis.