rankingCoach is an SEO software that small businesses can use to optimize their sites for search engines. It analyzes one's website and asks for specific relevant information for the optimization of the web. The Company determines the optimal search terms by which anyone is to be found in search engines. After a detailed analysis of the website in terms of the degree of optimization, it determines an individual optimization strategy. rankingCoach provides small step-by-step tasks, which include entering search terms in the metadata or making entries in Internet directories, and a progress can be seen on a clearly arranged dashboard.