Rally is a free app that allows members to invest in individual blue-chip collector automobiles. The Company is aimed to democratize alternative investments, providing access, liquidity, and transparency to markets. Utilizing blue-chip classic cars as the initial asset class, Rally Rd. platform allows investors to create a portfolio of shares in individual automotive assets. Its users can browse interactive content, analyze comparable asset performance, view provenance and ownership history, and chat with peers and experts in the field.