Rakuten Advertising

    OverviewSuggest Edit

    Rakuten Advertising (formerly known as Rakuten Marketing) is a company that provides global marketing services, including affiliate, search, mobile, lead generation, display, and attribution. It brings together media inventory, a global affiliate network, machine learning, and consumer insights to deliver experiences that increase brand awareness and marketing performance. 

    TypePrivate
    Founded1996
    HQNew York, NY, US
    Websiterakutenadvertising.com
    Employee Ratings3.5
    Overall CultureD

    Latest Updates

    Employees (est.) (Sept 2021)960(+2%)
    Cybersecurity ratingBMore
    Discover new suppliers and conduct deeper comparison analysis with Craft for EnterpriseLearn more
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    Key People/Management at Rakuten Advertising

    Tony Zito

    Tony Zito

    President, Head of Media Business
    Vincent Karachira

    Vincent Karachira

    Chief Operating Officer
    Nick Stamos

    Nick Stamos

    CEO
    Jeffry Wender

    Jeffry Wender

    Chief Revenue Officer
    Laurie Shakur

    Laurie Shakur

    VP, Head of HR
    Ryugen Shimizu

    Ryugen Shimizu

    President, Japan
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    Rakuten Advertising Office Locations

    Rakuten Advertising has offices in New York, Chicago, Midvale, San Mateo and in 12 other locations
    New York, NY, US (HQ)
    215 Park Ave S
    Chicago, IL, US
    20 S Clark St #2600Chicago
    Midvale, UT, US
    6985 S Union Park Center #300
    San Mateo, CA, US
    800 Concar Dr #175San
    Seattle, WA, US
    818 Stewart St #910Seattle
    Tampa, FL, US
    100 Ashley Dr S #2125Tampa
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    Rakuten Advertising Financials and Metrics

    Summary Metrics

    Founding Date

    1996

    Rakuten Advertising Cybersecurity Score

    Cybersecurity ratingPremium dataset

    B

    89/100

    SecurityScorecard logo

    Rakuten Advertising Online and Social Media Presence

    Embed Graph

    Rakuten Advertising Company Culture

    • Overall Culture

      D

      57/100

    • CEO Rating

      D

      62/100

    • Compensation

      B-

      72/100

    Learn more on Comparably

    Rakuten Advertising News and Updates

    Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe

    The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux

    Rakuten Advertising Appoints New Leaders For North America And International Markets

    SAN MATEO, Calif., March 30, 2021 /PRNewswire/ -- Rakuten Advertising today announced that Anthony Capano has been appointed North America Managing Director, and Rakhee Jogia will succeed Capano as International Managing Director. Capano and Jogia will focus on growing the global...

    Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

    SAN MATEO, Calif., Jan. 15, 2020 /PRNewswire/ -- Rakuten Marketing today announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering...

    Rakuten Marketing Powers Programmatic Prospecting Ad Solution with New Artificial Intelligence and Machine Learning Technology

    SAN MATEO, Calif., July 24, 2018 /PRNewswire/ -- Rakuten Marketing has released a new edition of its high-performing programmatic Prospecting product, taking online advertising to an all new level of performance by connecting brands with relevant, in-market audiences they wouldn't have...

    Piggy Nominated for Prestigious Rakuten Marketing Golden Link Award

    LAKE MARY, Fla., June 19, 2018 /PRNewswire/ -- Automatic coupon and cashback company Piggy (www.joinpiggy.com) has won a nomination for "Rising Star Publisher" at the 2018 Rakuten Marketing Golden Link Awards for its meteoric climb as a go-to tool for online shoppers worldwide. The event,...

    Piggy Nominated for Prestigious Rakuten Marketing Golden Link Award

    LAKE MARY, Fla., June 19, 2018 /PRNewswire/ -- Automatic coupon and cashback company Piggy (www.joinpiggy.com) has won a nomination for "Rising Star Publisher" at the 2018 Rakuten Marketing Golden Link Awards for its meteoric climb as a go-to tool for online shoppers worldwide. The event,...

    Rakuten Advertising Blogs

    Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly

    Identifying and acting on trends within your digital marketing channels is crucial to staying ahead in today’s hyper competitive online world. That’s why Rakuten Advertising is excited to announce the […] The post Rakuten Advertising’s Insights and Analytics Portal Helps You Act on Trends Quickly ap…

    2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search

    Making New Year’s resolutions is a time-honored tradition. The turning of the page on our calendars represents an opportunity to start fresh, to build on our successes from the previous […] The post 2021 New Year’s Resolutions for Affiliate, Display, Publishers, and Search appeared first on Rakuten …

    Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row!

    What a decade it has been for Rakuten Advertising! We are excited and honored to be voted the top affiliate network for the 10th consecutive year by you, our partners […] The post Thank You for Making Us the #1 Affiliate Network for the 10th Year in a Row! appeared first on Rakuten Advertising Blog.

    Publisher Spotlight: Loans Canada

    Tell us more about your company: We launched Loans Canada (SID 3766911) in 2012 as a way for Canadians to search for consumer loan options beyond payday loans. At the […] The post Publisher Spotlight: Loans Canada appeared first on Rakuten Advertising Blog.

    2020 Cyber Week (and more) Recap

    Cyber Week continues to be the biggest shopping week on the calendar for shoppers and brands alike. Rakuten Advertising data shows that shoppers placed significantly more orders during Cyber Week […] The post 2020 Cyber Week (and more) Recap appeared first on Rakuten Advertising Blog.

    New and Notable Publishers on the Rakuten Advertising Network December 2020

    Christmas is just days away. The good news? We’ve got some early presents for you to unwrap! Meet our New and Notable Publishers for December. CouponFollow (SID 585351) CouponFollow sources […] The post New and Notable Publishers on the Rakuten Advertising Network December 2020 appeared first on Rak…
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    Rakuten Advertising Frequently Asked Questions

    • When was Rakuten Advertising founded?

      Rakuten Advertising was founded in 1996.

    • Who are Rakuten Advertising key executives?

      Rakuten Advertising's key executives are Tony Zito, Vincent Karachira and Nick Stamos.

    • How many employees does Rakuten Advertising have?

      Rakuten Advertising has 960 employees.

    • Who are Rakuten Advertising competitors?

      Competitors of Rakuten Advertising include POSSIBLE, MullenLowe U.S. and Hype & Dexter.

    • Where is Rakuten Advertising headquarters?

      Rakuten Advertising headquarters is located at 215 Park Ave S, New York.

    • Where are Rakuten Advertising offices?

      Rakuten Advertising has offices in New York, Chicago, Midvale, San Mateo and in 12 other locations.

    • How many offices does Rakuten Advertising have?

      Rakuten Advertising has 16 offices.