LocalResponse is now Qualia - a name that reflects the value we've been providing clients since 2011. Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality Decision Engine™ creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase. In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Headquartered in NYC, Qualia has offices in Chicago, Los Angeles, San Francisco, Detroit and Atlanta.
Type
Private
HQ
New York, US
Founded
2011
Employees
34 (est)
QUALIA was founded in 2011 and is headquartered in New York, US

QUALIA Locations

New York, US
San Francisco, US
Chicago, US

QUALIA Metrics

QUALIA Summary

Founding Date

2011

Total Funding

$14.4 M

Latest funding size

$14.4 M

Time since last funding

11 months

Investors

We estimate that QUALIA's latest funding round in February 2016 was $14.4 M. In total, QUALIA has raised $14.4 M
We estimate that QUALIA's current employees are approximately 19% female and 81% male.

QUALIA Online Presence

QUALIA Company Life