Qualia develops and provides a cloud-based cross-device platform to deliver consumer experiences from intent to conversion. The Company offers intent targeting, cross-device reach, campaign delivery, insight, and reporting solutions. It provides Qualia Data Intelligence Platform, a closed-loop, device agnostic, audience insights solution. The Company's Intent Quality Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Qualia's technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s Return on Intent Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase.The Company was formerly known as LocalResponse, Inc. and changed its name to Qualia, Inc. in September 2014. 

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Type
Private
HQ
New York, US
Founded
2011
Size (employees)
23 (est)
Qualia was founded in 2011 and is headquartered in New York, US
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Key People/Management at Qualia

Kathy Leake

Kathy Leake

CEO & Co-Founder

Qualia Office Locations

Qualia has offices in Chicago, New York and San Francisco
New York, US (HQ)
37 W 28th St
Chicago, US
203 N LaSalle St, Suite 2100
San Francisco, US
100 Broadway
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Qualia Financials and Metrics

Summary Metrics

Qualia's latest funding round in February 2016 was reported to be $5.5 m. In total, Qualia has raised $17.4 m
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Qualia Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
BlueCava January 20, 2016
PlayPhilo.Com August 04, 2011
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Qualia News and Updates

Real estate tech company Qualia hauls in $33 mln Series B

San Francisco-based Qualia, a real estate technology company, has raised $33 million in Series B funding. Menlo Ventures led the round with participation from 8VC, Bienville Capital and Barry Sternlicht.

New marketplace launched to simplify real estate closings

Qualia, a real estate title and closing platform, launched a new marketplace in order to simplify real estate closings. The company announced its new online platform will allow real estate agents to access vendors and close transactions more efficiently.
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