LocalResponse is now Qualia - a name that reflects the value we've been providing clients since 2011. Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality Decision Engine™ creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase.
In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Headquartered in NYC, Qualia has offices in Chicago, Los Angeles, San Francisco, Detroit and Atlanta.