Purple WiFi

OverviewSuggest Edit

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues.

Enterprise customers have the option of four product lines: WiFi, Location, Fusion and Purple Provision (BYOD). Small businesses can take advantage of our free guest WiFi product or purchase a cloud software license, which gives them marketing and analytics tools. 

With nearly 7 million users in 134 countries, Purple works with a range of brands and venues including Legoland, Molson Coors, Jaguar, United Wireless Arena, City of York and TUI. 

Purple people are all very passionate and friendly professionals. Our head office is in Ashton Under Lyne near Manchester, UK, and we also have offices in Spain, the US, Australia and Singapore. Following investment in 2015 we have experienced rapid expansion and growth, adding 40 additional staff globally and turning 15000 more venues Purple. 

TypePrivate
Founded2012
HQChadderton, GB
Websitepurple.ai
Employee Ratings4.1

Latest Updates

Employees (est.) (Aug 2019)118(+3%)
Cybersecurity ratingBMore

Key People/Management at Purple WiFi

Mike Greig

Mike Greig

VP Service Providers, Americas
Gavin Wheeldon

Gavin Wheeldon

CEO
Kerry Wright

Kerry Wright

Director of Marketing & Alliances
John Oliver

John Oliver

CPO
Pete Lee

Pete Lee

COO
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Purple WiFi Office Locations

Purple WiFi has offices in Chadderton, Beachwood, Melbourne, Las Condes and in 1 other location
Chadderton, GB (HQ)
Tweedale Way
Melbourne, AU
696 Bourke St
Las Condes, CL
Av. El Golf 40, 12th floor
Madrid, ES
Calle de María de Molina, 54, 2nd floor
Beachwood, OH, US
23950 Commerce Park
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Purple WiFi Financials and Metrics

Summary Metrics

Founding Date

2012

Purple WiFi total Funding

$8.1 m

Purple WiFi latest funding size

$3.10 m

Time since last funding

4 years ago

Purple WiFi investors

Purple WiFi's latest funding round in September 2016 was reported to be $3.1 m. In total, Purple WiFi has raised $8.1 m
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Purple WiFi Revenue

Cash (31-Jan-2019)

285.5k
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2017FY, 2018FY, 2019

Cash

9.7k4.2k113.8k197.2k828.4k674.7k285.5k

Accounts Receivable

8.1k57.0k252.1k1.2m1.9m2.2m2.1m

Inventories

5.0k7.4k1.9k4.0k2.3k

Current Assets

17.8k61.3k370.9k1.4m2.7m3.5m3.5m
FY, 2012

Financial Leverage

1.3 x
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Purple WiFi Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

SecurityScorecard logo

Purple WiFi Online and Social Media Presence

Embed Graph

Purple WiFi Blogs

How to keep your business safe online in 2021

If the majority of your business wasn’t conducted online prior to the pandemic, I can almost guarantee that now, in some form or another a key part of your business can be found online and that’s why it’s important to protect it.   Unsurprisingly the need for correct cybersecurity personnel and prac…

Venue safety is the new differentiator, here’s why

COVID has driven a huge shift in the way people behave and businesses are having to adapt, quickly. Here are a few fairly alarming statistics: 49% of people avoid leaving their homes 50% of employees are reluctant to go back to the office Three out of four customers fear getting COVID whilst shoppin…

Natural distribution of people through information

The queue, or line if you are over the pond, has a long history. The first format of it was from the 19th century with the industrial revolution as more people gravitated to cities in the UK. Unsurprisingly, having invented it, Britain is world-famous for our orderly queues. There is however a misco…

The role of automation in digital transformation

As the digital age continues to evolve, more and more businesses seek to gain an edge over the competition. For all its benefits and new frontiers, this age has also created new figurative battlefields for technological innovation. Thus, many consider “going digital” or undergoing a “digital transfo…

Top 5 technology trends to watch for in 2021

Esports, healthcare technology, and occupancy management are some of the top technologies to look out for in 2021 Innovation in technology seems to be more and more rapid each year. But the COVID-19 pandemic has caused the rate at which technology evolves to accelerate further and in a way we have n…

TripAdvisor’s “Travel Safe” Tools Explained.

I’ve written quite a lot recently about how consumer sentiment towards safety and risk has changed more in the past 9 months than it has for the majority of my life. Until recently safety was a given. If you visited a shop or a restaurant you expected to be safe. No one was banging on... The post Tr…
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Purple WiFi Frequently Asked Questions

  • When was Purple WiFi founded?

    Purple WiFi was founded in 2012.

  • Who are Purple WiFi key executives?

    Purple WiFi's key executives are Mike Greig, Gavin Wheeldon and Kerry Wright.

  • How many employees does Purple WiFi have?

    Purple WiFi has 118 employees.

  • Who are Purple WiFi competitors?

    Competitors of Purple WiFi include Fon, New Signature and CoreDial.

  • Where is Purple WiFi headquarters?

    Purple WiFi headquarters is located at Tweedale Way, Chadderton.

  • Where are Purple WiFi offices?

    Purple WiFi has offices in Chadderton, Beachwood, Melbourne, Las Condes and in 1 other location.

  • How many offices does Purple WiFi have?

    Purple WiFi has 5 offices.