Purple WiFi

OverviewSuggest Edit

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues.

Enterprise customers have the option of four product lines: WiFi, Location, Fusion and Purple Provision (BYOD). Small businesses can take advantage of our free guest WiFi product or purchase a cloud software license, which gives them marketing and analytics tools. 

With nearly 7 million users in 134 countries, Purple works with a range of brands and venues including Legoland, Molson Coors, Jaguar, United Wireless Arena, City of York and TUI. 

Purple people are all very passionate and friendly professionals. Our head office is in Ashton Under Lyne near Manchester, UK, and we also have offices in Spain, the US, Australia and Singapore. Following investment in 2015 we have experienced rapid expansion and growth, adding 40 additional staff globally and turning 15000 more venues Purple. 

HQChadderton, GB
Employee Ratings4

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Employees (est.) (Aug 2019)118(+3%)

Purple WiFi Office Locations

Purple WiFi has offices in Chadderton, Austin, Melbourne and Madrid
Chadderton, GB (HQ)
Tweedale Way
Melbourne, AU
Level 2/696 Bourke St
Madrid, ES
Calle de María de Molina, 54, 2nd floor
Austin, US
500 W 2nd St #1900
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Purple WiFi Financials and Metrics

Summary Metrics

Founding Date


Purple WiFi total Funding

$8.1 m

Purple WiFi latest funding size

$3.10 m

Time since last funding

3 years ago

Purple WiFi investors

Purple WiFi's latest funding round in September 2016 was reported to be $3.1 m. In total, Purple WiFi has raised $8.1 m
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Purple WiFi Revenue

Cash (31-Jan-2019)

GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2017FY, 2018FY, 2019



Accounts Receivable




Current Assets

Y, 2019

Financial Leverage

-0.3 x
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Purple WiFi Online and Social Media Presence

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Purple WiFi Blogs

What is Cached Data?

Cached data, you’ve definitely heard about it, but do you know what it is?  In a world where we are constantly surrounded by technology in one way or another, we...

Introducing Purple’s managed service

We want to make it as easy as possible for customers to drive success through the Purple platform. With this in mind, we have decided to introduce a complete managed...

Purple announces exciting BT partnership

Purple is pleased to announce an exciting multi-year partnership with BT. British Telecom will now be able to provide its retail store customers with the ability to gain customer insights,...

Top 5 Technology Trends To Watch In 2020

As the end of 2019 comes to a close and we enter a new decade, I can’t help look back and think how much technology has evolved in the last...

Wayfinding Technology – What is it?

Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they have in hospitals that ensure...
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Purple WiFi Frequently Asked Questions

  • When was Purple WiFi founded?

    Purple WiFi was founded in 2012.

  • How many employees does Purple WiFi have?

    Purple WiFi has 118 employees.

  • Who are Purple WiFi competitors?

    Competitors of Purple WiFi include Fon, Typeform and Nasstar.

  • Where is Purple WiFi headquarters?

    Purple WiFi headquarters is located at Tweedale Way, Chadderton.

  • Where are Purple WiFi offices?

    Purple WiFi has offices in Chadderton, Austin, Melbourne and Madrid.

  • How many offices does Purple WiFi have?

    Purple WiFi has 4 offices.