Purple WiFi

Purple is an intelligent platform for physical spaces. Using social engagement, marketing tools and location analytics, brands get digital insights using data from real world spaces, such as WiFi data. What it gives them, is better understanding of their customers through our best in market analytics, and the ability to create a highly personalised experience for people in their venues.

Enterprise customers have the option of four product lines: WiFi, Location, Fusion and Purple Provision (BYOD). Small businesses can take advantage of our free guest WiFi product or purchase a cloud software license, which gives them marketing and analytics tools. 

With nearly 7 million users in 134 countries, Purple works with a range of brands and venues including Legoland, Molson Coors, Jaguar, United Wireless Arena, City of York and TUI. 

Purple people are all very passionate and friendly professionals. Our head office is in Ashton Under Lyne near Manchester, UK, and we also have offices in Spain, the US, Australia and Singapore. Following investment in 2015 we have experienced rapid expansion and growth, adding 40 additional staff globally and turning 15000 more venues Purple. 

Company Growth (employees)
Type
Private
HQ
Ashton Under Lyne, GB
Founded
2012
Size (employees)
114 (est)+3%
Website
purple.ai
Purple WiFi was founded in 2012 and is headquartered in Ashton-under-Lyne, GB

Purple WiFi Office Locations

Purple WiFi has an office in Ashton-under-Lyne
Ashton Under Lyne, GB (HQ)
225 Old Street Manchester

Purple WiFi Data and Metrics

Summary Metrics

Founding Date

2012

Total Funding

$8.1 m

Latest funding size

$3.1 m

Time since last funding

9 months

Investors

Purple WiFi's latest funding round in September 2016 was reported to be $3.1 m. In total, Purple WiFi has raised $8.1 m

Purple WiFi Financial Metrics

Numbers are in £, GBP

Cash (31-Dec-2015)

197.2 k
FY, 2013FY, 2014FY, 2015

Cash

4.2 k113.8 k197.2 k

Accounts Receivable

57 k252.1 k1.2 m

Current Assets

61.3 k370.9 k1.4 m

PP&E

40.2 k57.2 k

Goodwill

1.3 k956

Total Assets

61.3 k412.3 k1.4 m

Accounts Payable

274.4 k2.1 m5.4 m

Current Liabilities

274.4 k2.1 m5.4 m

Total Equity

(213.2 k)(1.6 m)(3.9 m)

Financial Leverage

-0.3 x-0.3 x-0.4 x
Y, 2015

Financial Leverage

-0.4 x

Purple WiFi Online and Social Media Presence

Purple WiFi News and Updates

Purple WiFi Company Life and Culture

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