PURE Insurance

Privilege Underwriters Reciprocal Exchange (PURE) is a policyholder-owned insurer dedicated to creating an exceptional experience for responsible high net worth individuals and families. Our product suite includes best-in-class, customizable coverage throughout the U.S for high-value homes, automobiles, jewelry, art, personal umbrella liability, watercraft, and flood. PURE was founded by some of the most knowledgeable and experienced professionals in the industry. They combined experience, insight and intuitive perspective to challenge the insurance industry’s conventional thinking. They recognized that policyholder-owned companies consistently delivered the greatest value and customer satisfaction. Further, they recognized that the leading specialist companies could offer broader coverage and more personalized service. PURE combines the best of both. Inspired by some of the finest policyholder-owned companies in the world, PURE emphasizes alignment of interests and transparency. Our unique alignment with our membership supports our objective to charge the right price — not the highest price the market will accept. PURE’s low cost of capital, careful member selection, and proactive risk management all contribute to highly competitive rates. Further, we invest heavily in helping members prevent claims from occurring, and resolving them quickly, without hassle if they ever do. As a member of The PURE Group, PURE is rated A- “Excellent” for Financial Strength by A.M. Best. In return for a fee, PURE Risk Management, LLC acts as Attorney-in-Fact for PURE.
Company Growth (employees)
White Plains, US
Size (employees)
530 (est)+3%
PURE Insurance was founded in 2006 and is headquartered in White Plains, US

PURE Insurance Office Locations

PURE Insurance has offices in White Plains, Fort Lauderdale, Charleston, Chicago and in 5 other locations
White Plains, US (HQ)
301 44 S Broadway
New York, US
601 915 Broadway
Bernards, US
301 106 Allen Rd
San Francisco, US
1025 McKesson Plaza 1 Post St
Roswell, US
200 300 Colonial Center Pkwy
Scottsdale, US
245 6263 N Scottsdale Rd
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PURE Insurance Financials and Metrics

Summary Metrics

Founding Date


Traffic Overview of PURE Insurance

PURE Insurance Online and Social Media Presence

PURE Insurance Company Life and Culture

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