Pure Fishing is a company providing fishing tackle, lures, rods, reels, apparel and other related products. It offers fishing tackle of various brands, including Abu Garcia, All Star, Berkley, Chub, Fenwick, Greys, Hardy, Hodgman, Johnson, JRC, Mitchell, Penn, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, and Ugly Stik.