Propulse starts by understanding consumers’ tastes where others simply look at purchase and browsing history.Recognizes taste (analyses product images considering 39,000 variables simultaneously).Historical data (looks into historical data establishing browsing interest and actual purchase patterns).Real time (serves best matching products in real-time ensuring maximum sell-through potential).Product availability (looks into the inventory to determine what is, will and should be available).Consumer tastes change according to their moods, their previous purchases and their spontaneous needs. In one given shopping session, consumers’ desires and intent can be completely different from the preceding ones.Propulse analyzes the desires and intent of each consumer as it unfolds, also factoring in her purchase and browsing history in order to provide the most timely and accurate product choice available.