PromoteIQ (also known as Spotfront) is a developer of a vendor marketing automation solution for e-commerce. It offers a platform for retailers that enables them to work directly with brand partners, deploy and manage vendor marketing programs, launch native placements that align with organic shopper experience on site, etc. The company also provides a platform for brands that allows them to deliver targeted promoted products to in-market shoppers within product categories, promote products that appear within native placements embedded alongside organic site content, access analytics and real-time insights about product performance, etc.