Proformative is an online resource and professional community that provides a new and effective way for corporate finance, accounting, treasury and related professionals to find answers to their technical and operational questions, and easily find practical resources that serve their daily needs. Easily search an ever growing knowledge-base of peer, expert and aggregated content to quickly find practical answers and relevant information. Ask questions to thousands of peers and experts, engage in open or private discussions (anonymously or with your real name) and get varied perspectives on your issues. Browse through thousands of job openings, quickly discover finance, accounting and treasury related events and locate peer-endorsed product and service providers that can meet the needs of your organization.. Proformative is community-driven. Unlike other social networking or business-related websites, Proformative is “noise-free” in every respect; no advertising, no self-promotion allowed, and information and opinions only from finance, accounting and related professionals.
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HQNew York, US
Cybersecurity ratingBMore
Proformative was founded in 2009 and is headquartered in New York, US

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Key People/Management at Proformative

Liz Parsons

Liz Parsons

Senior Client Success Manager
Lindsey Smith

Lindsey Smith

Senior Project Manager & Manager of Event Production
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Proformative Office Locations

Proformative has an office in New York
New York, US (HQ)
50 Broad St 1st floor
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Proformative Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$3.4 m


In total, Proformative had raised $3.4 m

Proformative Cybersecurity Score

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Proformative Online and Social Media Presence

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Proformative Blogs

2020 will be a defining year for FP&A – how will you define it?

As we close out 2019 and start looking forward to 2020, we want to give you the opportunity to help define the 2020 FP&A Empowerment Survey. read more

Webinar Recap: How To Improve The Accuracy Of Your Cash Flow Forecasts

Many of you know Ken Fick as a Proformative webinar presenter. Recently, Ken participated as a panelist during a webinar on how to improve the accuracy of your cash flow forecasts. CFO Dive published a recap that we thought would be of interest to the community, the article and original loca…

The Modern CFO’s Tech Stack for Startups

4 key finance and operations tech tools your company needs to get off the ground read more

3 Key Predictions for 2019 for FP&A

2019 will be turbulent. Investment in FP&A technology will increase, but it's not going to be in AI or block-chain, it will be more focused in getting the underlying finance infrastructure fixed. read more

How To Enable ZBB: Part 2

My work with companies around the world, paired with access to a robust collection of academic research and case studies, has enabled me to create a matrix of best practices for implementing a zero-based budgeting (ZBB) strategy. And like any good list of things an organization should do, there are …

Artificial Intelligence and the Future of Finance

Artificial intelligence (AI) is now becoming a reality in Finance.  Silicon Valley companies are spending billions on making AI more intelligent than humans.  AI is already impacting our everyday lives – through the adverts we see on Facebook, the shows selected for us on Netflix to the Google autom…
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Proformative Frequently Asked Questions

  • When was Proformative founded?

    Proformative was founded in 2009.

  • Who are Proformative key executives?

    Proformative's key executives are Liz Parsons and Lindsey Smith.

  • How many employees does Proformative have?

    Proformative has 6 employees.

  • Who are Proformative competitors?

    Competitors of Proformative include Alice, DataSift and Brandwatch.

  • Where is Proformative headquarters?

    Proformative headquarters is located at 50 Broad St 1st floor, New York.

  • Where are Proformative offices?

    Proformative has an office in New York.

  • How many offices does Proformative have?

    Proformative has 1 office.