ProFinda is a talent matching and collaboration platform that exploits advanced algorithms and the latest behavioural research to mobilise and engage workforces. By applying technology and intelligent automation to ProFinda matches the right talent, knowledge and experience to the right opportunities, in real-time. In this way ProFinda adds value by: 1. Forming teams more quickly, and with the right expertise and insight, to win more business. 2. Motivating and engaging staff through applying the principles of gamification and social network theory. 3. Richer Management Information from exploiting Big Data supporting higher quality and more informed strategic decisions.