Priority Software (פריוריטי סופטוור בע) is a provider of cloud-based business management solutions. Its products include Customer Loyalty Management, a system to create and manage loyalty programs, business reports, and digital customer registration; Equipment Rental ERP, a tool for tracking equipment location, condition, and availability; Optima Property Management Software (PMS), a platform for online bookings integration, property operation monitoring, reporting, etc. The company offers ERP implementation, system optimization, consulting, and technical support services. Priority Software caters to retail, hospitality, education, healthcare, agriculture, and other sectors.