Established in 2003, Primrose are a family-run online retailer based in Reading, Berkshire and we have been trading and expanding ever since. In 2012 we secured an investment by the BGF to help us grow further and provide our customers with the continued excellence they have come to expect from us.
Everything is based in-house which allows us to focus our passion on what we do best - providing a great range of products with the best prices and knowledgeable customer service.

Company Growth (employees)
Reading, GB
Size (employees)
85 (est)+5%
Primrose was founded in 2003 and is headquartered in Reading, GB

Primrose Office Locations

Primrose has an office in Reading
Reading, GB (HQ)
44 Portman Rd

Primrose Financials and Metrics

Summary Metrics

Founding Date


Primrose Financials

Primrose's revenue was reported to be £40.4 m in FY, 2015 which is a 21% increase from the previous period.

Revenue (FY, 2015)

40.4 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

15.5 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

(51.7 k)

Cash (31-Oct-2015)

378.1 k
GBPFY, 2013FY, 2014FY, 2015


25.7 m33.5 m40.4 m

Revenue growth, %


Cost of goods sold

17.1 m23 m24.9 m

Gross profit

8.5 m10.6 m15.5 m
GBPFY, 2013FY, 2014FY, 2015


2 m1.3 m378.1 k

Accounts Receivable

309.5 k265.2 k378.4 k

Current Assets

7.5 m11.8 m12.1 m


364.3 k214.9 k97.4 k
GBPFY, 2013FY, 2014FY, 2015

Cash From Operating Activities

(789.5 k)(657.9 k)(924.5 k)

Cash From Financing Activities

(23.2 k)(7.6 k)22.1 k

Income Taxes Paid

(125.4 k)(105.9 k)96.7 k
Y, 2015

Financial Leverage

2.3 x
Show all financial metrics

Primrose's Web-traffic and Trends

Primrose Online and Social Media Presence

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