OverviewSuggest Edit

Established in 2003, Primrose are a family-run online retailer based in Reading, Berkshire and we have been trading and expanding ever since. In 2012 we secured an investment by the BGF to help us grow further and provide our customers with the continued excellence they have come to expect from us.
Everything is based in-house which allows us to focus our passion on what we do best - providing a great range of products with the best prices and knowledgeable customer service.

TypePrivate
Founded2003
HQReading, GB
Websiteprimrose.co.uk
Employee Ratings2.7

Latest Updates

Employees (est.) (Nov 2018)96(+3%)
Revenue (FY, 2018)£40.6 M(+8%)
Cybersecurity ratingDMore

Primrose Office Locations

Primrose has an office in Reading
Reading, GB (HQ)
44 Portman Rd
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Primrose Financials and Metrics

Summary Metrics

Founding Date

2003
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Primrose Revenue

Primrose's revenue was reported to be £40.60 m in FY, 2018
GBP

Revenue (FY, 2018)

40.6m

Gross profit (FY, 2018)

16.3m

Gross profit margin (FY, 2018), %

40.1%

Net income (FY, 2018)

1.5m

EBITDA (FY, 2018)

1.9m

EBIT (FY, 2018)

1.8m

Cash (31-Oct-2018)

4.5m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Revenue

10.6m14.7m19.8m25.7m33.5m40.4m35.7m37.8m40.6m

Revenue growth, %

31%21%

Cost of goods sold

12.8m17.1m23.0m24.9m20.6m22.8m24.3m

Gross profit

7.0m8.5m10.6m15.5m15.2m15.0m16.3m
GBPFY, 2004FY, 2005FY, 2006FY, 2007FY, 2008FY, 2009FY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Cash

7.4k80.7k344.2k398.7k328.5k866.6k427.2k930.7k3.0m2.0m1.3m378.1k6.1m5.2m4.5m

Accounts Receivable

47.0k152.5k361.0k61.4k62.5k144.4k309.5k265.2k378.4k295.6k172.2k136.6k

Inventories

18.3k29.9k60.3k191.3k531.2k835.6k1.2m1.9m2.4m3.1m4.7m7.3m3.0m4.1m3.8m

Current Assets

31.3k112.6k408.6k637.0k1.0m2.1m2.5m3.7m6.4m7.5m11.8m12.1m10.4m10.5m13.1m
GBPFY, 2010FY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018

Net Income

571.2k758.6k10.0k371.2k420.4k(51.7k)1.9m1.6m1.5m

Cash From Operating Activities

60.3k1.0m(137.0k)(789.5k)(657.9k)(924.5k)6.1m668.8k69.9k

Dividends Paid

75.0k100.0k141.9k116.5k627.0k200.0k

Cash From Financing Activities

(15.8k)5.9k2.8m(23.2k)(7.6k)22.1k8.6k(7.5k)(7.6k)
GBPFY, 2004

Financial Leverage

-1 x
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Primrose Cybersecurity Score

Cybersecurity ratingPremium dataset

D

68/100

SecurityScorecard logo

Primrose Online and Social Media Presence

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Primrose News and Updates

Primrose Schools® Propels Franchise Development Through Nationwide Expansion in 2019

ATLANTA, Feb. 13, 2020 /PRNewswire/ -- Primrose Schools, a leading high-quality early education and care franchise, announced today the brand's significant achievements in 2019, propelling nationwide growth and experiencing a surge in franchise development with: 28 new openings, including...

Focus on Primrose Hill: This prime enclave offers Victorian homes and a village vibe

The term ‘London village’ is thrown around a lot these days, not least by those trying to sell you a [...] The post Focus on Primrose Hill: This prime enclave offers Victorian homes and a village vibe appeared first on CityAM.

Evening Primrose Extract Consumption Market to Witness Robust Expansion by 2023

Evening primrose extract is the oil from the seed of the evening primrose plant. Evening primrose extract is used for skin disorders such as eczema, psoriasis, and acne. It is also used for rheumatoid arthritis, weak bones (osteoporosis), Raynaud’s syndrome, multiple sclerosis (MS), Sjogren’s syndro…

Primrose Schools® CEO Challenges Business Leaders to Help At-Risk Children Through Collaboration and Innovation

ATLANTA, Nov. 6, 2018 /PRNewswire/ -- Innovation in early education is the key to developing a strong future workforce – that was the message from Jo Kirchner, CEO of national high-quality early education and care provider Primrose Schools, at the Council for a Strong America's 2018...

To Honor Working Parents, Primrose Schools® Wants You to Know the Guilt is Real

ATLANTA, Sept. 13, 2018 /PRNewswire/ -- Guilt is a powerful emotion. For many working parents, it's also self-inflicted. Responsibilities at work and at home keep parents in a constant balancing act, often wondering whether they're doing enough for their children. Primrose Schools, a...

We need to talk about the sexist garbage in 'Octopath Traveler'

This post includes spoilers for Octopath Traveler's story, but who cares? It sucks. Octopath Traveler might be purposefully retro in its aesthetic and gameplay, but the game's most backward quality of all is by far the blatant misogyny. The pixelated art style of this new beloved JRPG looks positi…
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Primrose Frequently Asked Questions

  • When was Primrose founded?

    Primrose was founded in 2003.

  • How many employees does Primrose have?

    Primrose has 96 employees.

  • What is Primrose revenue?

    Latest Primrose annual revenue is £40.6 m.

  • What is Primrose revenue per employee?

    Latest Primrose revenue per employee is £422.9 k.

  • Who are Primrose competitors?

    Competitors of Primrose include Digital River, Flubit and TicketForEvent.

  • Where is Primrose headquarters?

    Primrose headquarters is located at 44 Portman Rd, Reading.

  • Where are Primrose offices?

    Primrose has an office in Reading.

  • How many offices does Primrose have?

    Primrose has 1 office.