OverviewSuggest Edit

Established in 2003, Primrose are a family-run online retailer based in Reading, Berkshire and we have been trading and expanding ever since. In 2012 we secured an investment by the BGF to help us grow further and provide our customers with the continued excellence they have come to expect from us.
Everything is based in-house which allows us to focus our passion on what we do best - providing a great range of products with the best prices and knowledgeable customer service.

HQReading, GB
Employee Ratings3

Latest Updates

Employees (est.) (Nov 2018)96(+3%)
Revenue (FY, 2017)£37.8 M(+6%)

Primrose Office Locations

Primrose has an office in Reading
Reading, GB (HQ)
44 Portman Rd
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Primrose Financials and Metrics

Summary Metrics

Founding Date


Primrose Revenue

Primrose's revenue was reported to be £37.78 m in FY, 2017

Revenue (FY, 2017)


Gross profit (FY, 2017)


Gross profit margin (FY, 2017), %


Net income (FY, 2017)


EBITDA (FY, 2017)


EBIT (FY, 2017)


Cash (31-Oct-2017)

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Net Income


Cash From Operating Activities


Dividends Paid


Cash From Financing Activities

GBPY, 2017



Financial Leverage

1.3 x
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Primrose Online and Social Media Presence

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Primrose News and Updates

Evening Primrose Extract Consumption Market to Witness Robust Expansion by 2023

Evening primrose extract is the oil from the seed of the evening primrose plant. Evening primrose extract is used for skin disorders such as eczema, psoriasis, and acne. It is also used for rheumatoid arthritis, weak bones (osteoporosis), Raynaud’s syndrome, multiple sclerosis (MS), Sjogren’s syndro…

Primrose Schools® CEO Challenges Business Leaders to Help At-Risk Children Through Collaboration and Innovation

ATLANTA, Nov. 6, 2018 /PRNewswire/ -- Innovation in early education is the key to developing a strong future workforce – that was the message from Jo Kirchner, CEO of national high-quality early education and care provider Primrose Schools, at the Council for a Strong America's 2018...

To Honor Working Parents, Primrose Schools® Wants You to Know the Guilt is Real

ATLANTA, Sept. 13, 2018 /PRNewswire/ -- Guilt is a powerful emotion. For many working parents, it's also self-inflicted. Responsibilities at work and at home keep parents in a constant balancing act, often wondering whether they're doing enough for their children. Primrose Schools, a...

We need to talk about the sexist garbage in 'Octopath Traveler'

This post includes spoilers for Octopath Traveler's story, but who cares? It sucks. Octopath Traveler might be purposefully retro in its aesthetic and gameplay, but the game's most backward quality of all is by far the blatant misogyny. The pixelated art style of this new beloved JRPG looks positi…

Finning Announces Canada, UK & Ireland Leadership Transition

VANCOUVER, British Columbia, Aug. 08, 2018 (GLOBE NEWSWIRE) -- Finning International Inc. (TSX:FTT) today announced that Juan Carlos Villegas, President of Finning Canada and Chief Operating Officer of Finning International, will retire on December 31, 2018 following a distinguished career with th…
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Primrose Frequently Asked Questions

  • When was Primrose founded?

    Primrose was founded in 2003.

  • How many employees does Primrose have?

    Primrose has 96 employees.

  • What is Primrose revenue?

    Latest Primrose annual revenue is £37.8 m.

  • What is Primrose revenue per employee?

    Latest Primrose revenue per employee is £393.6 k.

  • Who are Primrose competitors?

    Competitors of Primrose include Game Digital, VisionDirect and Snupps.

  • Where is Primrose headquarters?

    Primrose headquarters is located at 44 Portman Rd, Reading.

  • Where are Primrose offices?

    Primrose has an office in Reading.

  • How many offices does Primrose have?

    Primrose has 1 office.