Primo Toys

OverviewSuggest Edit

We’re Primo. Our mission is to inspire children to explore the digital world around them. We make toys that are loved by children and trusted by parents and educators. Learning time should be playtime too. Primo is the go-to brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in. Our smart, screenless toys are built with a coding language specifically designed for children in pre-literacy years, providing fun learning experiences for curious little minds with big imaginations.
HQLondon, GB
Employee Ratings2.4

Latest Updates

Employees (est.) (Sept 2021)2
Cybersecurity ratingCMore
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Key People/Management at Primo Toys

Filippo Yacob

Filippo Yacob

CEO & Founder
John Galpin

John Galpin

Chief of Marketing and Sales
Giorgia Migliaresi

Giorgia Migliaresi

Head of Education
Ben Vedrenne-Cloquet

Ben Vedrenne-Cloquet

Matteo Loglio

Matteo Loglio

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Primo Toys Office Locations

Primo Toys has an office in London
London, GB (HQ)
19, Hilton Grove, 14 Southgate Rd
London, GB
T, Reliance Wharf, 2-10 Hertford Rd, Haggerston
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Primo Toys Financials and Metrics

Summary Metrics

Founding Date


Primo Toys total Funding

$1.2 m

Primo Toys latest funding size

$392.34 k

Time since last funding

6 years ago

Primo Toys investors

Primo Toys's latest funding round in January 2016 was reported to be $392.3 k. In total, Primo Toys has raised $1.2 m
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Primo Toys Revenue

Cash (30-Jun-2018)

GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable




Current Assets

FY, 2014

Financial Leverage

-0.6 x
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Primo Toys Cybersecurity Score

Cybersecurity ratingPremium dataset



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Primo Toys Online and Social Media Presence

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Primo Toys Blogs

Primo Toys and Cubetto on an adventure to SXSW Edu

Our Head of Education Giorgia Migliaresi has been in Austin, Texas for the SXSW Edu conference. We caught up with her to ask how it went and get her key takeaways from this leading global Edtech event… “SXSW Edu is different from any other education conference you will attend. It’s the younger, dork…

The Teacher’s View: Cubetto can help with everything, not just coding

Every now and then, we ask a teacher or educator from around the world to write about their first-hand experience with Cubetto. In this post, we hear from Roksana Soleimani, a Grade 4 teacher for children in Berne, Switzerland. “I’ve found that Cubetto is much more than just a coding toy. It’s a gre…

Cubetto’s Spring Break Adventure

Founded by three sets of parents who are passionate about informal learning and the power of play, OliOli is the first hands-on children’s museum in Dubai. Bringing together the work of leading educators, international artists, developmental psychologists and exhibit designers, OliOli is an interact…

A New Adventure: Making Pigzbe

Going from 0 to 1 is difficult. How do you begin rethinking the way children learn about money in a digital world where physical money is on its way out? How do you go about making something seemingly complicated, simple, easy to understand and play with? We believe all children can learn how to ear…

Why is financial education important?

Parents worry about most things, but how we introduce our kids to money is something that tends to creep up on us. We begin to wonder when we should start giving money to our children. Then how much exactly, and for which chores. We start to worry about the example we’re setting our kids, along […] …

Cubetto celebrates Respect the Aged Day in Japan

We originally designed Cubetto with 3 to 6 year olds in mind. But since Cubetto first came into being, and as the community of Cubetto coders grows and develops, we have been fascinated, heartened and humbled to learn of all the different kinds of adventures our little wooden robot has been enjoying…
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Primo Toys Frequently Asked Questions

  • When was Primo Toys founded?

    Primo Toys was founded in 2013.

  • Who are Primo Toys key executives?

    Primo Toys's key executives are Filippo Yacob, John Galpin and Giorgia Migliaresi.

  • How many employees does Primo Toys have?

    Primo Toys has 2 employees.

  • Who are Primo Toys competitors?

    Competitors of Primo Toys include Kindercare, Thames & Kosmos and Chilton Saint James School.

  • Where is Primo Toys headquarters?

    Primo Toys headquarters is located at 19, Hilton Grove, 14 Southgate Rd, London.

  • Where are Primo Toys offices?

    Primo Toys has an office in London.

  • How many offices does Primo Toys have?

    Primo Toys has 2 offices.