Primo Toys

We’re Primo. Our mission is to inspire children to explore the digital world around them. We make toys that are loved by children and trusted by parents and educators. Learning time should be playtime too. Primo is the go-to brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in. Our smart, screenless toys are built with a coding language specifically designed for children in pre-literacy years, providing fun learning experiences for curious little minds with big imaginations.
Company Growth (employees)
London, GB
Size (employees)
23 (est)+15%
Primo Toys was founded in 2013 and is headquartered in London, GB

Primo Toys Office Locations

Primo Toys has an office in London
London, GB (HQ)
2-10 Hertford Rd

Primo Toys Data and Metrics

Summary Metrics

Founding Date


Total Funding

$1.2 m

Latest funding size

$392.3 k

Time since last funding

over 1 year


Primo Toys's latest funding round in January 2016 was reported to be $392.3 k. In total, Primo Toys has raised $1.2 m

Primo Toys Financial Metrics


Cash (30-Jun-2016)

893.4 k
GBPFY, 2014FY, 2015FY, 2016


19.8 k67.3 k893.4 k

Accounts Receivable

8.9 k33.7 k162.2 k

Current Assets

28.8 k101 k1.1 m


6.8 k11.5 k7.4 k
Y, 2016

Financial Leverage

-8 x
Show all financial metrics

Traffic Overview of Primo Toys

Primo Toys Online and Social Media Presence

Primo Toys News and Updates

An MIT Media Lab startup is creating beautiful wooden toys to teach children the basics of coding

Kimberly Smith was a master’s student in the MIT Media Lab’s social computing group when she first began dreaming up wooden toys to teach children…

Primo Toys rolls out Cubetto, a wooden robot that teaches kids to code

 A startup called Primo Toys today began online and retail sales of its latest educational product, the Cubetto, a programmable wooden robot for kids as young as 3. The London startup, which is a graduate of the PCH Highway 1 accelerator and backed by Randi Zuckerberg, promises families and educator…

Primo Toys Company Life and Culture

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