Precor is a company designing and manufacturing end-to-end commercial and at-home fitness equipment with a strong focus on experience design. Its products and services include such categories as cardio, strength, functional fitness, group training, and connected solutions. To engage customers, Precor provides a digital platform called Preva that enables exercisers to record their workouts and capture workout data from a host of fitness apps. Preva allows users to join group fitness challenges, set goals, earn badges for reaching significant milestones, and track their progress.