The luxury group now produces men's and women's leather goods, clothing and footwear, combining contemporary, cutting-edge sophistication with one-of-a-kind, sublimely-crafted products. Prada also operates in the eyewear, fragrance, mobile phone sectors and confectionery.
The Prada brand is part of the Prada Group, a global powerhouse in the luxury goods market, as well as a business icon. The group’s business model, capable of combining industrialized processes with sophisticated workmanship, top quality and the level of detail characteristic of craft production, set a world precedent. The Prada group also includes:
Miu Miu - Miuccia Prada’s “other soul” - a brand with a strong personality and as provocative and sophisticated as it is cool-headed and cutting-edge;
Church’s, a high-end men's footwear manufacturer established in the British town of Northampton in 1873;
and Car Shoe, inventor of the original driving moccasin with uppers perforated with rubber studs, patented in 1963.
Moreover, in 2014, Prada acquires the 80% of Angelo Marchesi srl, the owners of the historic Milanese pastry shop founded in 1824.
Prada’s products are made in thirteen company-owned sites, eleven of which are located in Italy, one in United Kingdom, one in France, and by a network of external contractors who are carefully screened to assure the necessary standard of craftsmanship, quality and reliability. Each stage of the production process is closely and directly monitored: from the procurement and purchase of raw materials (including external suppliers) to the fabrication of prototypes, and planning and coordination of in-house and outsourced production.
The Group’s distribution network extends across 70 countries, counting 622 directly-operated stores (at July 31st 2016), which form the backbone of the group's international expansion strategy, and a selection of department stores and multi-brand retail spaces in the most significant cities and stylish locations.