With more than twenty years of building footwear in Asia and seeing mountains of post-manufacturing scrap being burned in incinerators or shoved into landfill, our founders were motivated to do things differently. Traditional materials such as ethyl vinyl acetate (EVA), polyurethane (PU) and rubber are not recyclable. As such, the post-manufacturing scrap from these materials must be disposed of, rather than reused.PLUSfoam was created to provide a performance-focused alternative to those traditional materials - an alternative with zero post-manufacturing “waste”. Most of our post-production scrap is reused on the spot to make more goods. Beyond that, we encourage consumers to return their products powered by PLUSfoam to one of our reclaim centers, where it will be reprocessed and reused, creating a truly closed-loop product system.