Our structure de-emphasizes traditional departments and blends disciplines into what we call service groups. There are just three of them at Planit—Strategic Services, Creative Services, and Client Services—that combine to bring critical perspectives (consumer, experience, and industry, respectively) to address our clients' challenges, no matter the medium. That's a huge distinction for our agency. Traditional department structures constrict big thinking. They limit the opportunity to create expansive, unexpected work. Our project teams discover holistic consumer and industry insights, then invent in any channel. Despite this blend, or maybe because of it, the one simple truth at Planit is that digital must be at the heart of every creative solution. We don't just live in a digital culture, we lead one. It's how we enable real-time connections between our clients and their customers, tell stories in bold new ways, and foster brand engagement far beyond a click, like, or even a sale. We believe that with more profound digital thinking comes endless reach and limitless creative possibilities.