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PLAE designs and sells washable and customizable kids’ shoes with interchangeable tabs. The interchangeable tabs adjust to accommodate thinner, wider and thicker feet; and allow kids to customize their shoes with different color, material, and print options. The shoes come with a toe guard, pull tab, and flexible sole. They are engineered to follow the natural contour of a child’s foot, leaving the cartilage and fledgling bone room to grow its own way.

HQSan Francisco, US

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Employees (est.) (Dec 2019)44

Plae Office Locations

Plae has an office in San Francisco
San Francisco, US (HQ)
220 Montgomery St #860, San Francisco
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Plae Financials and Metrics

Summary Metrics

Founding Date


Plae total Funding

$10.8 m

Plae latest funding size

$7 m

Time since last funding

5 years ago

Plae investors

Plae's latest funding round in April 2015 was reported to be $7 m. In total, Plae has raised $10.8 m
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Plae Online and Social Media Presence

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Plae Blogs

PLAE-it-forward + Brittany

Before Brittany Williams’ daughter Brylan had celebrated her first birthday, she was diagnosed with primary lymphedema, a condition that causes accumulation of lymph in the body’s soft tissue. Though there is currently no cure for lymphedema, there is treatment to help manage the painful and chronic…

PLAE-it-forward + Becca and Ruby

The daughter and granddaughter respectively of lifelong activist Sarah B. Durkee, Becca Durkee and Ruby Capurro-Durkee have been speaking up and taking action to support both their local and worldwide communities their entire lives. Most recently, they took courageous, compassionate action during th…

PLAE-it-forward + Anjanette

Knowing a second (and third and fourth) language - as well as having exposure to various cultural heritages - can make us feel more connected to others and provide us with expansive and enriching lives. Sometimes, in our huge United States of America, we can feel insulated and be lulled into believi…

PLAE-it-forward + Tammy

When Tammy’s now-five-year-old son Hudson was two years old, he became the 38th person in the world to be diagnosed with a very rare genetic condition called GAND (GATAD2B Associated Neurodevelopmental Disorder). It was May of 2016, and up to that point doctors had been at a loss to explain what was…

PLAE-it-forward + Mandee

Here in the U.S., many young professionals’ and new parents’ five-year plans include goals like “pay off car,” “save down payment on house,” and “take trip to Hawai’i.” Imagine if we collectively readjusted our focus so our five-year plans sounded more like “make a positive difference for others” an…

PLAE-it-forward + Victoria and Shawn

During a neighborhood meeting last year, Victoria heard someone mention that a local non-profit called Start-Up Kids' Club sought volunteers to teach entrepreneurship to children in the Austin area. Thinking about how her husband Shawn’s entrepreneurship had benefited their family, and pondering how…
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Plae Frequently Asked Questions

  • When was Plae founded?

    Plae was founded in 2012.

  • How many employees does Plae have?

    Plae has 44 employees.

  • Who are Plae competitors?

    Competitors of Plae include Skechers, Detskiy Mir and Centric Brands.

  • Where is Plae headquarters?

    Plae headquarters is located at 220 Montgomery St #860, San Francisco, San Francisco.

  • Where are Plae offices?

    Plae has an office in San Francisco.

  • How many offices does Plae have?

    Plae has 1 office.